The first public food market is difficult to rival the roadside stall
Shandong Commercial Daily
recently, Shandong provincial government issued a document, further invigorating circulation to promote consumption, which clearly pointed out to push forward Ji'nan, Weifang and so on. The construction of the wholesale market of agricultural products for public welfare. The reporter learned that as early as the end of 2013, Ji'nan had set up the first public welfare vegetable market in sunshine Shun City District, and introduced measures to reduce the cost of the stall and the flat price of the sale of vegetables. But because of the high cost of transporting vegetables and the shortage of price advantages, the current operation situation did not reach the expectation. Reporter Chen Jing
low price market price lower than the price of traders, residents burden
sunshine Shun City public welfare vegetable market in District thirteen District, for the underground market, covers an area of 1300 square meters. For this vegetable market, the biggest feeling of residents is "bad luck". Since its opening in 2008, it has closed several times, at least 3 companies have been changed. "The original dish sells very expensive, is much more expensive than the surrounding stall, the service attitude is also general, everybody does not want to buy, only then can close." An elderly resident told the reporter.
until the end of 2013, Ji'nan city storage and transportation import and export company took over the community vegetable market in sunshine Shun City, and under the guidance of the Ji'nan Municipal Bureau of Commerce, the market of public welfare vegetables was built. "The so-called public food market, is the government to master the market ownership and the right to use, clear community vegetable market is a public service infrastructure, by reducing stall fees and other means to reduce the economic burden of traders, thus reducing the price of vegetables." Zhao Zhongwu, deputy general manager of storage and transportation import and export company, told reporters.
reporters understand that the cost of booth rental in the market is 110 yuan per square meter, which is about 60% lower than the market price.
the policy is good, but the result is not satisfactory, the pilot is not long, but the price of the stall is low, but the price of the vegetable has not been significantly reduced, and the number of vegetables in the market has not increased. "After the investigation, we understand that we have stipulated the highest price of vegetables, but the individual vendors always do not carry out the high cost of entering the dishes, the cost of entering the vegetable, and constantly improve the price of the vegetable, which causes the residents to complain very much, complaining that the market operators are too black."
in order to reduce the price of the vegetable effectively, at the end of May this year, Zhao Zhongwu and others have carefully studied all the vegetable stalls, which are managed by the organization of the company, and carry out the unified distribution and pricing. "According to the needs of stalls, companies organize vehicles to purchase nearby vegetable bases and sell them at flat prices to residents."
in addition, the vegetable shop has also launched a "private custom" with vegetable companies. Residents can book vegetables or select vegetable packages through a computer, which will be stored and transported by a special person.
competition is fierce, price advantage small market promotion still need more government support
prices have finally dropped, but the people who buy vegetables have still not significantly increased. Yesterday noon, the reporter stood in the market for about 1 hours, only a few people asked about the price of the vegetable. According to the statistics of the market leader, there are about 30 thousand residents around the market. There are about 20 thousand people and about 7000-8000 households except those who have not checked in. Only 600-700 people come to the public food market every day, that is, only 1/10 of the families buy food here.
is relative to that, there are many "temporary" vegetables market, some supermarkets, restaurants in front of the door on the vegetable stall, the surrounding street can also see open stalls, although the size is not large, but the business is still good. In this regard, Zhao Zhongwu and his colleagues are also very helpless, "the community is mostly young and old, all dislike the trouble to buy vegetables in the underground, the key is that we do not have a price advantage, lack of attraction."
Zhao Zhongwu said that in order to ensure safety, all vegetables in the market came from the production base around the city. "All bases are the main vegetables, we want to be prepared, we must run many places at the same time, and the cost of oil, labor and Bridge toll all push up the cost. Now the retail price is built on the basis of capital preservation, and can no longer be reduced. "
in order to get out of the current predicament, Zhao Zhongwu is planning a series of promotions and publicity activities to improve market recognition. "I also hope that the competent authorities can speed up the construction of the public welfare market and form a scale. In this way, we can jointly purchase goods, directly distribute and deliver goods from the production base, reduce transportation costs, so that we can continue to lower vegetable prices and increase competitiveness.
and according to the relevant national policies, the public welfare community market not only exemptions all the costs in the market, but the cost of the circulation links, such as the passing of passing through the bridge, should also be paid by the government to reduce the price of vegetables. In this regard, relevant departments responsible person said, this requires the municipal government to make overall plans, multi departments jointly promote, it is difficult to achieve by one department alone.