Ji'nan private cinema is popular among young people, and the best selling point is "good privacy".
Shun - Shun -
May 5th, customers Look at the private cinema in Shimao square. Reporter Huang Zhongming photographed this reporter Bai Lingjun Intern Li Zhaoyan
in the quiet private space, the big screen showing the recent heat "speed and passion 7", film enthusiasts Xiao Liu looked at the movie's grief and joy, as if to feel the hero's joy and sadness.Amp; hellip.amp; hellip This is a scene seen by a reporter in a private theater in Shimao square, a few days ago. As a result of meeting the individualized demand of some consumers, it can provide services that are different from the business line. Private cinema has sprung up quietly in Ji'nan. Now there are about 5 in the city. In recent days, reporters visited some private theaters to find that there were thousands of films available in private cinema, with a minimum per capita consumption of about 30 yuan.
you need to make an appointment for the movie. The cinema has an average of 10 new members
we started business in August 2012. It was the earliest private cinema in Ji'nan. The relevant person in charge of the cinema said that at present, there are not many private theaters in Ji'nan, and several new stores have been opened after 2014, and now there are about 5. Most of the 20-40 year old lovers and office workers spend most of their time in the cinema. At present, the number of members is nearly 8000, an average of 10 new members per day. We are going to open another new store this year. Thousands of films are optional, and the minimum per capita consumption is about 30 yuan
near Huayuan Road, and the whole style of the private cinema, which opened at the end of April this year, is also warm. There are 9 boxes in the cinema, with different themes and different decoration styles. Each room is equipped with air conditioning and adjustable sofa. Compared with traditional cinema, it has more free space. It is very suitable for couples dating, company gatherings, etc.
the biggest difference between private cinema and traditional cinema is autonomous demand, which allows customers to pick videos they want to see in the library. There are thousands of high-definition films in the private cinemas, including current heat and movie classics, and many traditional films that are not shown or sluggish. Ink private cinema originated in Xi'an. At present, there are four chain stores in the country.
reporter learned that it was also a franchisee, and there was a private cinema.Amp near the Austrian road in the lower calendar, and mdash.amp; mdash was a private cinema, and the cinema has just opened for a year.
reporter survey found that the size of private cinema varies, with only 2 rooms at the minimum. However, the business of these theaters is quite popular. Most consumers have to book in advance, and the price varies. Most of these cinemas have group purchase activities, according to two types of charges, one is by the charge between the package, the price from 60 yuan -300 yuan (see a film), the other is the other is charged per hour, 30 yuan -78 yuan per hour, and the average per capita consumption price of a movie is about 30 yuan.
reporter experience
light and shadow effect general box sound effect is very shocking
space is private, the environment is quiet, the film is new, many kinds, but the light and shadow effect is more general. Many netizens will comment on private movie theaters after group buying.
privacy is the most frequent word spoken by most experienced citizens. Besides being suitable for couples, private Cinema mode has also been recognized by many family consumers.
suitable for a family of three to play with their children, usually go to the big studio to worry that he is too noisy, now close the door, how to make noise will not affect others. Ms. Wang said that she and her husband had seen their sons in private cinema several times, and this mode was more recognised.
soft light, comfortable sofa, simple decoration and no disqualification. In the private cinema of Di Chi, Shimao square, reporters sat in the box for an experience. The box is about 40 square meters and can hold 5 people. The light automatically closes and the roof star is open when the film is shown. Although the screen is not more than the commercial line, it is also clear. The sound from the four sides of the box is very shocking.
Where is the source of the film? Is there an qualification?
these private cinemas have hundreds of thousands of sources, and some foreign films can be shown even before the domestic commercial lines are shown. Where are the sources of these films? Most theaters do not want to talk to reporters too much, but they only call themselves "channels of their own".
people in the industry say that most of the source of the private cinema comes from downloading video sites, TV box on demand, and video discs, and generally does not synchronize movies with commercial lines on the market. Private cinema is spreading through downloading films, and in fact it is suspected of infringing original copyright. In addition, most of the private cinema practitioners can not do the qualification of the film, but have handled the business license of the self-employed person. As a result of avoiding the regulators, some cinemas will not be able to illegally broadcast the film and television works that have not been licensed.
"I have heard of private cinema in the city, but I don't know." Zhao Ping, the head of the Distribution Department of the Ji'nan new century college line, said that since it is a "cinema", there must be a series of elements such as a business license, a digital projection device, a copy of a positive film, a fire safety check and so on.
how does the cinema obtain the qualification of the related broadcasting? Zhao Ping told reporters that the operator must first pass the acceptance of the fire department, that is, the cinema should be built in accordance with the relevant regulations in the process of construction; then the Department should go to the Department of radio and television and apply for the license and related business license, and then apply to join the courtyard line, and finally get it. To be approved by the relevant competent authorities of the state.
the personage of the industry said that the private cinema, as a new thing, also has a lot of regulatory blanks, and the relevant departments should be standardized and supervised in the aspects of one source, copyright and fire protection.