Zhou Zhaocheng / >
Lu's November 12th news (reporter Wang Wenting) the development of the mobile Internet is profoundly affecting the whole In contemporary society, under the new network environment and media convergence context, how should the government establish new media policies and social governance models? How do traditional media change? Today, the third spring city forum and the foreign expert lecture of the Eighth China Maritime Association, held in Ji'nan, discussed the road of media integration in the mobile Internet era. The forum invited well-known experts at home and abroad and the representatives of well-known media groups at home and abroad to discuss and exchange the theme of "focusing on the integration of mobile Internet cohesion media". The
forum invited Dr. Zhou Zhaocheng of Nanyang Technology University in Singapore, the editor in chief of the Lianhe Zaobao network of Singapore and the editor in chief of the early newspaper "new exchange point", Zhou Zhaocheng, a doctor of management of the Renmin University of China, the senior economist of the Department of social and cultural research, National School of Administration. "Social policy" and "media convergence and transformation" gave a keynote speech. In his keynote speech, Dr. Zhou Zhaocheng stated that the development of mobile Internet has a profound impact on the economic model, individual consumption pattern and individual social expression, and it also promotes the transformation of traditional media and the process of media integration, and ultimately affects government governance. In the context of the new network environment and media integration, the government faces new challenges in many fields, such as media management, policy communication, social service, social management and so on. As an example of how the Singapore government responded to the new environment of the mobile Internet, he analyzed how the leaders should adapt to the trend of media integration, adjust the mode of policy communication, better communicate with the people and talk to the younger generation in the new conditions.
professor Guo Quanzhong mainly expounded the thinking of media convergence and transformation in his speech. He believes that media integration needs to deal with the three relations between political integration and development integration, short-term integration and long-term integration, one-sided integration and comprehensive integration. He planned three stages for the transformation of traditional media, and summed up eight key transformation factors such as time window, industrial convergence, cross-border and capital corridor.
spring city forum has been held once a year since 2012. The first forum focused on "government micro-blog and innovative social management", exchanging and sharing the role of government micro-blog and the new trend of government micro-blog development. The second forum, with the theme of "leadership in the new media environment", focuses on how to strengthen the government's leadership construction in the new media environment and improve the ability to deal with the network public opinion.