The eve of the Mid Autumn Festival in Ji'nan, the moon cake gift box was withdrawn from the supermarket. The moon cake was 1 yuan and 1 were thrown away.
author Zhang Guanchao
this year the situation of moon cake market is more and more obvious. On the 3 day of the Mid Autumn Festival, the full moon cake boxes on the shelves of the Mid Autumn Festival have been emptied and replaced with all kinds of mountain eggs and milk gift boxes. It is understood that the moon cake gift box before the Mid Autumn Festival closed before the shop has been removed, this situation has never happened before.
the moon cake gift box before the Mid Autumn Festival has been withdrawn in the two floor of the supermarket. One day before the Mid Autumn Festival, there are 4 special containers for the sale of moon cakes. But to the Mid Autumn Festival, the gift boxes are all withdrawn from the supermarket, and only 1 of the 4 counters are used for the sale of mooncakes in bulk.
there are no moon cakes in the nearly 20 medium sized cartons on the desktop, and the words "1 yuan / a" on the top of the hanging price tag lead to many consumers, and the staff also hold the bulk of the bulk moon cakes from time to time, but they have been snapped up by consumers for a few minutes.
supermarket staff said that the moon cake gift box had been withdrawn from the shop before the Mid Autumn Festival, which has never happened before. "This time last year, the gift boxes had not been removed. This is the first time this year." Consumers can't afford to grab cheap moon cakes, and even the salesmen of nearby milk counters can't help talking about it. The salesperson told reporters that at this time last year, the bulk of moon cakes at least 5 yuan / year, this year's price is frightening.
the atmosphere of sending moon cakes is far less than the strong
the citizens of the scene to buy moon cakes have said that the moon cake is not less than the moon cake, but this year the atmosphere of sending moon cakes is not so strong as it was in the past year.
in response to the sharp reduction of
in the state policy unit purchase order, the reporter also learned that the high-end moon cake market was seriously affected this year. A supermarket staff member said that a brand of moon cake was not sold well after the supermarket was put on shelves, but it was still several days before the Mid Autumn Festival. In this regard, a sales director of the moon cake manufacturer said that the group purchase order is an important marketing channel for the company's moon cakes. Many enterprises have responded to the national policy this year, making the sale of moon cake affected.