Ji'nan traditional shopping malls change catering consumption shopping malls catering ratio increased
business newspaper Ji'nan reporter Zhang Yu
the continuous impact of e-commerce is making Ji'nan traditional shopping malls from passive "beat" to the initiative "change" . Reporters recently visited several large shopping malls in Ji'nan, and found that the proportion of shopping, catering and entertainment has been quietly broken in some of the earlier comprehensive shopping malls. Business accounted for more than 85%, has become a "tongue of the complex."
in the four layer of a commercial complex in Quancheng Road commercial circle, two new catering businesses have already opened their doors, and their popularity is booming. The location of the two new restaurants is two high-end department stores. Reporters in the store observed that not only on weekdays, but also on weekends, the number of "eat goods" in stores was far more than that of "buyers". During the interview, a person in charge of the store who did not want to be named told reporters that the proportion of shopping, catering and entertainment was roughly 7:2:1 at the beginning of the shopping mall. However, under the influence of various factors such as e-commerce, economic situation and consumption habits, many department store brands have gradually gone out of the field, and most of the vacant positions are "top" by the catering merchants. "Now, there are several restaurants in the mall in charge of" customers ", the proportion of shopping, catering, entertainment consumption is close to 5:4:1, that is to say, the proportion of food and beverage has shown the trend of overtaking department stores.
is different from the slow transformation of "veteran" comprehensive shopping malls. The preference for catering is very evident in the new shopping malls in Ji'nan. In a commercial square near the Qilu Software Park in Ji'nan Hi-tech Zone, the reporter sees only a few shopping and entertainment businesses, and the proportion of food and beverage is more than 85%. "After opening here, it has become our" canteen ". In the interview, Mr. Li, not far from the work unit, told reporters that sometimes two meals at noon and evening would be settled here. Even on the day of rest, they would also take family to find "familiar taste". "For commercial projects, the key to survival is to retain popularity. If you want to attract a large number of passenger flow and maximize the customer's stay time, catering is undoubtedly the biggest magic weapon. " A manager of the market said that now, many customers come to the mall, the main purpose of the "foraging", shopping and shopping back into a secondary activity to kill time. This change in consumer behavior is forcing the transformation of traditional integrated shopping malls. At the same time, with the rapid development of e-commerce, consumers have more and more purchases on the Internet. For this impact, the commercial complex has to change its string, reduce the proportion of clothing and increase the proportion of experiential consumption such as food and beverage. "After all, catering, entertainment and other projects, consumers must be present to experience, which is unable to provide electricity providers."