Ji'nan's 5 million electricity providers compete in the emerging market with an annual turnover of over 100 billion yuan
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, e-commerce is almost pervasive. Almost everything can be achieved through small businesses and large iron and steel mines.
traditional, fashionable, individual, pluralistic... It seems that no word can summarize the virtual business community that is relative to the real business world. But what is certain is that e-commerce is of great significance for a region and a city to expand incremental consumption and expand total consumption.
Ji'nan, which has a natural location advantage, has not only gathered the resources needed for the development of e-commerce, such as science and technology, logistics, finance, and talent. It has a lot of strong and powerful brands of brand electricity, such as buying and buying tea, Kyushu medicine, Korean clothes house and so on. There are also insufficient activity, few leading enterprises and insufficient talents. The problem. Between the strengths and weaknesses, how does the traditional industry regenerate and compete in the Internet age? How should the development of the city develop a good living environment for the electric business? The collective force of Ji'nan electric business has many problems to be solved.
the "way of survival" of the traditional industry is not a competitor to the traditional enterprises, but the means and tools that can be borrowed, not a subversive, but an improved and upgraded person.
spray pump, shearer, roadheader... These mining materials have already poured into the electricity supplier world in a large scale and become the "beloved" of traditional enterprises. As a person in charge of an energy enterprise says, the whole process of e-commerce can be traced in real time, avoiding the risks and loopholes caused by human factors, improving the efficiency of bidding, and bringing together more suppliers to reduce the cost of business transactions.
for many traditional industries, the innovative trade mode is becoming the driving force for the internal reform of enterprises. The proportion of e-commerce purchasing and selling in Ji'nan is increasing year by year, and the level of supply chain collaboration is increasing. Through independent development and operation, or by the aid of the third party e-commerce platform, traditional enterprises from listed sales to bidding and so on, the whole process can achieve real-time online online. Compared with the traditional point to point and one to one trading mode, this new model can make use of the advantages of the Internet to achieve the full integration of information flow, logistics and capital flow, promote the integration of online and offline, and provide more convenient and efficient service for the customers.
sitting in the office of the Qilu Software Park in the Hi-tech Zone, Su Pengchao, director of the information center of the Ji'nan Electronic Commerce Association, is studying an overview of the development of electronic commerce in Ji'nan in 2013. "There is a" sense of crisis "in Ji'nan's traditional enterprises." He said that our city's e-commerce flourished, and last year only "double eleven" one day, many electricity providers completed the previous quarter's transaction volume. In contrast, traditional enterprises rarely have such a miracle.
enterprises have realized the value of e-commerce platform and realized "reengineering", and strengthen e-commerce applications through self construction, joint venture, cooperation and so on. A group of large enterprises such as Kyushu medicine and Shandong energy group have quickly become big business in the field of industry because of the integration of electronic commerce. Some enterprises in special fields such as the century Kai Yuan also occupy the network market steadily and steadily. "Traditional industries to expand the field of electricity providers, is by no means blindly docking." Su Pengchao said that it is still a weakness of many traditional enterprises that they do not know clearly about the electricity supplier and pay little attention to it. Although many traditional large enterprises already have their own websites, they are far from the real business mentality. Some enterprises know about the electricity supplier is still very primitive. When they mention the electricity supplier, they think they are registered in Ali, a small shop in Tmall or Jingdong, or a website built by themselves. If blindly following the wind, there is no systematic planning, professional marketing, social networking and other global preparations, simply smashing money "online" open business, neither human nor long.
every enterprise is "able to take"
the advent of the Internet era, completely challenging the industrial age of "the size of the king" of the iron law, no matter how small the size of the enterprise, can find the living space in the Internet.
"e-commerce platform enables enterprises to take advantage of the large resources of the whole country and the whole world." Cao Limei, who participated in the drafting of our city's e-commerce development policy, believes that our city's strong professional and regional advantages are obvious. In the fierce competition of electric business, the key to the success of the electric business enterprise is to find the electricity supplier suitable for their development. As an example of an e-commerce enterprise in our city's main line of legal consultations, the company has set up 80% of the country's well-known law firm resources, providing low-cost and convenient legal services online, 2 million hits and 30 thousand cases per day. Compared with the traditional law firms, the cost of legal advisers for tens of thousands of yuan per year is only a few thousand yuan. Some ordinary legal services are hundreds of yuan or even dozens of yuan. The price and resource advantages are very obvious.
in addition to strengthening the professional field, many Ji'nan electric providers also put their eyes on the area of e-commerce, locking the consumer groups in the local area. For example, the food and oil rice noodles and fresh food, which are rarely done by the big business, are sold on the Internet. Although the consumer group is mostly middle-aged and elderly, but because the promotion channel is easy to accept the traditional media, after a period of "burning money" attracted a large number of back guests. At the same time, these enterprises strengthen the extension service, cooperate with the convenience stores of the bank community, the community convenience meat shop, and form a more mature community network layout, forming a more mature whole industry chain model.
e-commerce has greatly reduced the threshold for opening businesses, and more and more enterprises have begun to set foot in e-commerce, undertaking entrepreneurship, transformation, reengineering and upgrading. According to the information provided by the Municipal Bureau of Commerce, the e-commerce enterprises in our city have grown rapidly, the business model of e-commerce enterprises is gradually mature, the type and content of service are extended, and the scope of application is gradually widened. The utilization rate of online trading of small and medium-sized enterprises in the city is over 60%, and the traditional circulation market of agricultural and sideline products has been innovated, and a number of online trading platforms have emerged.
No enterprise can avoid the survival of the fittest in the market, and it will inevitably enjoy many resources brought by market circulation. Business enterprises want to go further, in addition to their own efforts to strengthen the internal work, but also need to integrate with urban planning, logistics network, information resources, and so on, need the guidance of relevant departments and organizations. In Ji'nan, there are no shortage of specialized scale markets such as the seafood market and the fruit market of the dike road. They can also play an important role in the field of electronic commerce. They can not only expand the scale of the consumer group, but also can effectively use the resources of logistics and distribution by the advantage of scale. The same reason, taking the existing distribution network as the focus of community, school and so on, based on the urban public transport network, building the urban public distribution service platform, can also solve the problem of the terminal distribution of the express logistics industry, and provide more perfect logistics support for the development of e-commerce enterprises.
the collective force has just started "
to avoid the" Red Sea "of the homogenized competition, looking for the" blue sea "of individualized competition, whether it is a big enterprise with a certain strength, or small and micro enterprises, business team and individual seller.
the volume of e-commerce transactions in our city has increased year by year, 50 billion in 2010, 66 billion 500 million in 2011 and 82 billion 500 million in 2012, and it has risen to 106 billion 400 million in 2013. Especially in recent years, the application field of electronic commerce in our city is expanding, the development level of electronic commerce in the city and the ability of enterprise electronic commerce have been greatly improved, and the scale and competitiveness of the electronic commerce industry are in the forefront of the country. People in the industry predict that in the next one or two years, the volume of e-commerce transactions in our city will continue to grow at a high speed, and the popularity of e-commerce applications for small and medium-sized enterprises is expected to exceed 80%. But compared with the advanced cities, the development of e-commerce in our city is still facing problems such as insufficient market activity, not many leading enterprises, lack of electronic commerce talents and strong social environment of network marketing.
"Ji'nan, as a provincial capital city, has a unique foundation and conditions for the development of e-commerce industry." Wang Min, the Secretary of the Municipal Committee of the municipal Party committee, studied the development of our city's e-commerce and made clear that it should combine the capital endowment of the provincial capital, give full play to the comparative advantage, put the development of the e-commerce industry in a more prominent position, and create a good environment for the development of the e-commerce industry through continuous improvement of the policy and the acceleration of the construction of the carrier.
this year, our city takes the construction of the national e-business demonstration city as an opportunity to implement the e-business leading development strategy. At present, the overall development of e-commerce in our city has been preliminarily formed. The support system for e-commerce development is becoming more and more perfect, and electronic payment, electronic certification, modern logistics, credit service and so on are gradually improved.
in order to avoid the homogenization of competition and form aggregation effect, our city is brewing a policy to accelerate the development of e-commerce, and encourages the development of the advantages of the software industry, equipment manufacturing, tourism, digital products and special agricultural products. At the same time, according to the advantages of different regions, our city is actively building an ecommerce industrial agglomeration area that plans dislocation development and function complementarity: the high-tech zones give full play to the advantages of high and new technology industry, take the national information and Communication International Innovation Park as the core, and attract a large number of e-commerce and related enterprises to settle down; The park, relying on the advantages of traditional technology enterprises to gather firmly, has also been actively planning the construction of industrial agglomeration areas in Changqing, Zhangqiu and Shanghe.
when the traditional consumption habits break, the old business model can not adapt to the market demand, the individual, the enterprise, the city must change the thinking innovation breakthrough in time, otherwise, a little slow step or wrong breakthrough point will be expelled from the arena in the rapid Internet age. This kind of thinking is sometimes the power of the traditional industry, sometimes it is a small and extensive start, sometimes it is the solution of the "last kilometer" of the overall utilization, and sometimes the urban planning is strong and weak, reflecting a strategic vision and speculative wisdom.
short comment
neither fast nor quick,
e-commerce is the product of the Internet age, with both the shadow of the traditional market and the active factor of the emerging markets. When a group of e-commerce enterprises become the industry hegemony in the industry, a lot of capital is surging into the industry, some business enterprises are beginning to be impetuous and even quick and quick. When a batch of e-commerce enterprises are eliminated in the fierce competition, a batch of traditional industries are still proud, and some entrepreneurs and traditional enterprises have become more and more proud. Be cautious and careful. Obviously, these two practices are not advisable. To speed up the development of e-commerce, we should not only recognize the advantages and disadvantages of ourselves, find out the rules of the market, but also seize the opportunities and act at the right time. In planning and preparation, we need to be prepared for danger in times of crisis, seek change and seek new opportunities, and focus on long-term and steady response in the implementation of the promotion. That is the key to enhance our core competitiveness.