Ji'nan Kou Kou wholesalers exposed the price of private goods in the store.
all the time, the mall has been giving people a tall feeling, decorated luxurious atmosphere, a great variety of goods, a large number of famous brands, Accordingly, the price of goods is also generally high. Some consumers will think this way: one cent, one share. But do you think it is not necessarily a good commodity to buy at a high price?
the largest garment wholesale market in Ji'nan, the provincial capital, all kinds of clothes are sold from here to markets and clothing stores in all parts of the province, and even in large stores. The owner of the garment city revealed to the reporter the "cat and dog" in the market. "Some of them don't do the goods in summer clothes, or they have very few goods. They take our goods to the top, that is to say (to put us) on their big brand" "a lot of malls are mainly sticker to the mall, if you have their own. A trade mark, you can change it at the time. " The wholesalers of the
clothing city told reporters that many large shopping malls are now dresses in dresses, and some of the cheap clothes have become brand clothing in the mall through changing signs. Merchant boss said, customers have trademark they can change, enter the market customers must have their own brand, silk material is convenient for people to change the standard, if you want to change the brand, the whole set must be changed, water washing mark, leading mark, hanging card.
in the survey, the reporter realized that the wholesalers said that the change of labels would replace the labels, the tag and the water mark of the clothes. The boss of the clothing city also revealed that the shopping malls all do the mark, all in this change, make the brand expensive, and the pressure is big, now the big brand all change, no change, the labeling is normal, not the labeling is not normal. According to the boss of clothing city, this is a kind of hidden rules, like "what profit is in the market, if he does not sell the OEM, the selling price is dead." You are like us, if the factory wants him 400 pieces, he takes it and goes straight up. The price of our own factory is cheap, buy two hundred and 80, go back directly to sell five hundred or six hundred, some earn.
, so, and what is the way to change the bid? The reporter learned from the outlets of the wholesale clothing business of each home that there are professionals in the garment city to change the standard, what kind of change you want to change, a general dress of two dollars. In the garment city, in the garment city, most of the stalls that engage in trouser feet and long pants can be changed, and the fee for the change is also different. If it is in the summer, the clothing with the original standard is broken well, the charge is two yuan, the winter is three, and no mark is a piece of money.
all the vendors said they were able to change the standard, and the cost of changing a set of clothing signs was up to three dollars, and the vendor showed the reporters the specific steps and ways to change the bid. But is there a difference from the previous one? The stall is basically the same. The manager can understand it. The manager can't see it. The owner is very confident to tell the reporter that he is a professional level and the brand consumer is unable to distinguish it. Where did the
sign come from? The stall owner said that the required label, water mark and tag were all made by special companies. Is this really the case? Then, according to the guide of the vendor, the reporter found several garment accessories manufacturers near the garment town of Kou Kou. The producer told reporters that the tag is generally five thousand to ten thousand, if it is to do five thousand, a hanging plate and 30 Fen, ten thousand of the ten thousand words about 18 Fen to 20 Fen, about 20 Fen and 21 on the top and top clothes.
originally, the tag, the leading mark really can be made at will, and these responsible people say that they do the tag, the mark and the imitation of the real product almost no difference, the similarity of 95%, no comparison can not be seen.
in the survey, the reporter learned that garment accessories manufacturers can produce the required label and tag for changing the logo. And these accessories manufacturers are stuck on the walls of the shop with the tag and collar they have made, some of which are famous brands. The producer said, "this is what I have done, and how much truth is in the market, which is an open secret. Once we have changed, we know that this line knows that those big brands are changed. I didn't hang up those big brands. "
which mall, which brand of clothes are from them? For the questions raised by the reporter, all the business users are very taboo, claiming that "I can't tell you".
a few business users have no talk about the customer's information, and then the reporter has again found a specially modified stall. The stall says that the old customers in a few shopping malls are not clear about which shopping malls themselves. What kind of answer will the clothing wholesaler give to this question? A wholesaler says that their principle is not to ask the customers, to stick to the signs, to change the label. Some of them take their own change. There are many places to change the standard. The wholesalers do not ask the customers' privacy. The words are taboo, and they do not reveal which brand to change.
purchase, sign, change and modify, no matter which link, it seems that all practitioners are quietly observing the industry's hidden rules. Did the shopping malls know about this matter? The reporter then visited the famous shopping malls in Ji'nan, capital city.
one of the sales staff of Wanda shopping mall said, "the OEM is right, it depends on the strict inspection of your agent's brand, and you have changed the quality of the goods. If your goods are caused by the problem of sales, the complaint to the industrial and commercial bureau will be very troublesome." If you say this, you must be reluctant to change the brand store. If it's really a quality problem, that's fine. " People's shopping mall (Zhen Hua) sales staff said: "you change the card is also good, this is a way, no one can manage, it looks wrong, you change the card you have to change well, if you take over a paste, that must not."
let the reporter be surprised that a lot of business department heads of merchants have not put forward a clear objection to the dealer's OEM, but it is impossible for the sales staff of the market to introduce the OEM. In the next visit, the person in charge of a large shopping mall in Ji'nan told the reporter that in addition to clothing, there were other goods in the malls in the OEM sale, and the way and method were the same as clothes.
a businessman revealed: "in this case, I can understand that in our accessories situation, many accessories do the most. The western market is too easy to purchase. One of my wholesalers bought the Eva for me. They took the goods completely without cost. Later we found that Eva, unlike the original agreement is a brand, has become behind the west market, the front is Eva, is such an effect.
if you spend a few dollars to make a tag and a mark, and then by modifying the information, a common dress can appear in a shopping mall in a decent manner, and the price is multiplied. In this mature interest chain, it seems that everyone is complying with the potential rules of the industry, while keeping the secret for the merchants, it is also maintaining its own interests. Our reporters also tried to find clues in the shopping malls and discover the truth through naked eyes. But it is hard for a professional to not recognize the changing clothing. In the end, who can uncover it, we look forward to it.