origin: Fenghuang net real estate JiNan Railway Station
reporter saw in the opening scene, its one and two floors are department store, three layers of special food and children's center, four layers of 4000 square meters of Five Star Cinema - Hengdian Movie City, a 16 thousand square meter Huarun supermarket in the underground, and 4000 square meter department store, 2000 underground two. The rest of the parking space. When talking about the coverage of the target consumer groups in the shopping center of Ding Hao square, the general manager Liu Hai said that the whole East, the west to the Second Ring Road, the east to Jigang, the south to the tourist road, the north to the north of the industry, are all the people in the vast area.
attentive people found that Ding Howe's Ginza shopping center and the Lianhe raindrop square near the Qilu Software Park are competing with Ding Hao.
"anyway, with the successive entry of shopping malls and urban complexes, the business circle with the core of Ji'nan International Convention and Exhibition Center has already formed." Wang Zheng, director of the Economic Research Institute of Ji'nan Academy of Social Sciences, said.
however, the fierce competition in the exhibition business circle may just begin. A few days ago, the total number of three clanting sides of Ding Hao square was 214.1 mu, which was just taken by Dalian Wanda Commercial real estate company. According to the relevant personage of Wanda in Ji'nan, they will build third Wanda Plaza in Ji'nan on these three blocks. The project is expected to start in May this year. "Wanda's entry will not cause any impact on us, but will enhance the overall strength of the Convention and Exhibition circles and attract more people to buy and consume." Liu said that the high tech Zone is already a mature community with 2 million 400 thousand people, enough to carry the complex around the exhibition area.
analysts believe that as more and more complexes enter the Convention and Exhibition circle, it is bound to divert the East before the people accustomed to shopping in the Hong Lou business circle. If the Hong Lou business circle does not upgrade as soon as possible, it will be affected.
extended reading
after the opening of large commercial complex, such as Wanda Plaza, Heng Long square, harmony square, and so on, in March 29th this year, Ji'nan Shimao International Square was also made a stunning appearance in Quancheng road.
so many urban complexes have packed the core business circles to bring different shopping experience and consumption ideas to the public, but it also brings a question: does Ji'nan really need so many city complexes?
Ding Hao Plaza, the first commercial center of Ji'nan east city, opened in April 18th. In addition, urban complex projects such as Luneng show city complex and Huarun multicoloured city are also advancing. It seems to indicate the beginning of the breaking of the urban complex project. They face or will be more "blue sea".
the local "Red Sea" "Red Sea"
the city complex of
is not difficult to find, in addition to the local merchants, Ginza and other local merchants, in the Quancheng Road business circle and its surrounding, Wanda Square and Heng Long square have been settled successively, with the first high building of Ji'nan, the green center has also been sealed, plus Shimao. International Plaza, a commercial complex gathered here.
in addition to the traditional core business circle, including the Luneng show City Shopping Center, Huarun five color city, Xiangtai square, three Qing Youth City, Jian bang CCPARK, golden Gang Mongkok, Ginza Cape of Good Hope, Ding Hao square, the city and other complex projects, also in Ji'nan to accelerate the layout.
for commercial real estate to accelerate horse race enclosure, some people in the industry half jokingly called it "Mancheng complex." Ge Jintian, Dean of the school of economics of University of Jinan, believes that these commercial real estate projects facilitate the consumption of the citizens, greatly enhancing the business grade and fashion of Ji'nan, but also inevitably bring negative effects. The overall layout of Ji'nan's urban complex has been saturated, with some local worries showing excess.
the urban complex of core business circle has indirectly promoted the change of consumption patterns and concepts. On March 29th, at the opening ceremony of Ji'nan Shimao International Square, his general manager, Sun Hua, was confident that he explained the unique FASHIONMALL position of Shimao, calling it a new and innovative approach. Its business model has overturned the usual one-stop shopping, but a new consumer theory that integrates creative, social, fashion and business into one. Read.
"blue sea"
according to the evaluation report on the development status of Ji'nan commercial outlets in 2011, the per capita retail area of Ji'nan city is still insufficient, only 1.21 square meters, and the per capita retail area in Hangzhou has reached 1.45 square meters, Hefei 2009. The annual per capita retail area is 1.61 square meters.
although the urban complex in Ji'nan has been in the local "Red Sea" situation, but the per capita retail area is still inadequate, so a lot of complex projects have seen the direction of breakthrough. Ding Hao square, the first commercial centre in Dongcheng, was strong and timely.
today's high-tech zone is already a mature community with 2 million 400 thousand people. The high and new technology industry is stationed in succession, the International Convention and Exhibition Center is completed, and the 400 thousand people live in the high and new hi-tech zone, which has become the largest central business district and the central residential area in the east of Ji'nan, but it is not a commercial area alone. Ding Hao square set apartment, office, business, five star hotel in one, 350 thousand square meters to build the only large city complex in East City, break the existing pattern, absorb 2 million 400 thousand people's consumption demand, help the east city's first business nuclear rise.
to eat and drink and play music shopping station in place, Ding Hao square 100 thousand square meters shopping center set leisure, entertainment, shopping, food in one, a total of more than 200 names have been attracted. A few days ago, hundreds of businesses including Huarun Wanjia, Hengdian film city, special restaurants and so on have been admitted, and will open soon in April 18th. The construction of the city complex in Ding Hao square is an important turning point in the business of high and new zone. It fills the gap of business and is an important measure to build new business circle in the high and new zone. Most of the industry is optimistic.
at the same time, like the "ho ho Plaza" into the surrounding "blue ocean" of the urban complex is increasing. Taking Huaiyin District as an example, it proposes to speed up the construction of the Hengda and Huijin international financial center in 2014, and focus on promoting the profit center along the latitude twelve Road, as well as the construction of 15 urban complexes, such as the eleven road and the five li Pai, so as to "build high-end atmosphere and modern fashion commercial golden street."