Ji'nan buy vegetable net aborted, local fresh electricity supplier test water ahead
Ji'nan daily author Jiao Xiaochao
Ji'nan shopping network http://www.0531cai.com/ "aborted", it only barely maintained for more than three years. As Ji'nan's first attempt to place fresh products on the Internet, Ji'nan's shopping website is very meaningful. "Do not do the fresh and so on death, have made the fresh look for death", the industry's fatalistic jokes, and the meaning of the "teacher of the future" of Ji'nan vegetable shopping net has been completely diluted. Lu Hou Chang, a Post-80's, decided to have a try. The "Ji'nan vegetable market" he founded was still running offline in March.
no one can see clearly whether the fresh electricity supplier is an opportunity or a chicken ribs.
losers, losers, winners,
Mr. Liu, founder of Ji'nan shopping website, confirmed to reporters that the website was not operational six months ago. "Shutting down (Ji'nan shopping nets) is also compelling, too little order, profits too low." Four years ago, four years ago, Wang Yaoping, a graduate of Nanchang Polytechnic University, looked at the business opportunities of selling vegetables on the Internet, and contacted a few friends in Ji'nan to buy vegetables. This is the first attempt to move fresh products to the network in Ji'nan. "The best time is to place an order a day, and more often than not. 10 people's team, then only two people insist, and finally shut down. "
"in recent years, all localizing fresh electricity suppliers are constantly emerging." It has been a lesson for Ji'nan to buy vegetable net. As the road of the Post 80's, he decided to try it. In his previous study, he found that all parts of the city were basically local, but the rate of shutdown was quite high. At the end of 2012, the home of Fuzhou was suddenly lost, and the land net of millions of dollars was announced on its official micro-blog, and the first batch of B2C's fresh distribution business was seeking transfer.
industry chain is too long, which is the reason why many fresh electricity suppliers are falling down. At the beginning of the creation of Ji'nan's shopping net, everyone is confident, but because the order is too small, the customer has always been a single, and then go to the wholesale market to buy vegetables, so the commodity supply is not stable enough. Lu Shouchang said that every aspect of fresh electric business is very important and difficult to manage, from production to sales and distribution. Product selection and market positioning are very important, not all fresh products are suitable. Products are greatly influenced by environment and temperature factors, and the storage and transportation requirements are also very high.
in addition, the acceptance level of the public is still not very high, especially for the price of fresh online shopping. The freshness and quality of fresh products need to be guaranteed. The cost of logistics is relatively higher, which is the link that the electricity supplier must pay attention to in the fresh field.
indeed, in the past two years, the last business of the "blue ocean" business has become a new hot spot for the electronic commerce platform. In addition to Ji'nan local fresh electricity business, in June 2012, Amazon China's fresh test water service in July 2012 Jingdong mall launched the fresh products in July this year, Tmall officially announced the fresh cold chain logistics of test water.