General Manager Du Wenbin of Shandong building is being interviewed by reporters from Shun network (Photography: Sun Wei)
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restaurant masters are exploring how to make the dishes better (Photography: Sun Wei)
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restaurant corner (Photography: Sun Wei)
.lt; strong.gt; Five star hotels play thrifty people.Lt, /strong.gt,
the old man has become a frequent visitor here for over a month. Since the beginning of this year, the Shandong building has been frugal with the people, giving the old man and his wife the chance to become a frequent visitor to the building. At the end of January
2013, in response to the central government's strict economy and the initiative to oppose waste, the Shandong building was the leading business reception and high end consumption in the leading hotel in Shandong Province, which took the lead in the operation transformation. The building took a number of initiatives to halve the price of buffet at 198 of its original price and enrich its dishes. What is unexpected is that the attendance rate of cafes has increased by 71%.
at the same time, the Shandong building promptly cancelled the minimum consumption restriction, allowing guests to bring their own drinks.
Du Wenbin, general manager of Shandong building, said that the transformation brings us the idea that public consumption also has profits and public consumption also has benefits. A new, more in line with the national spirit of social atmosphere is being developed, Shandong building as the Shandong flagship nature Hotel, as the president of the Shandong Turist Hotel Industry Association must lead the initiative.
Shandong building began to consider developing more low-end consumers.
after renovation, the building transformed the Jiangyuan hall into a characteristic consumption area. Not long ago, the head of a famous travel agency invited a friend to dinner. At that time, 10 o'clock in the morning did not make room. In desperation, he called Du Wenbin, general manager of the building. The person in charge was still complaining about Du Wenbin on the phone: there was no one everywhere in the hotel. How did you make it? And at this time, it happened that there was a leading cadre in the tourism field, and he was also surprised to see it.
.lt; strong.gt;.Lt for the tip of the tongue for consumers; after the first step of /strong.gt;
the Shandong building began to consider promoting characteristic consumption so that more consumers could taste real food. Du Wenbin made a combination of the characteristic consumption. One is to change the way and adjust the product. The Shandong mansion from the past Shandong cuisine to the present Ji'nan cuisine, Sichuan cuisine, Cantonese cuisine and Huaiyang cuisine almost all dishes. Dishes are updated every month. The retention of dishes is directly linked to the number of consumers clicks.
in the introduction of local specialties, the building is constantly introducing different overseas dishes and dining styles.
now, the Shandong building has a gourmet festival every month, from the March Chuichi Qilu feeling, the Seafood Festival in April, and the fresh asparagus food festival in May, and the month is active. Dishes are not only very rich, but also lower in price. From the past to the present, the dishes can be divided into big ones and small ones. So, some consumers who come to the building often exclaim: spring is coming from the tip of the tongue.
two is to grasp innovation. The building not only innovates dishes, but also begins to innovate in marketing. They began to go out and go north to Beijing and go down to Shanghai to link up all kinds of business reception activities. In June this year, a large national forum will be held. After several comparisons, they will place the venue in the Shandong building. According to the data analysis, Shanghai's guests accounted for third of the previous overseas visitors, but the total volume was less. After a number of studies, the marketing team specifically introduced new business ideas to Shanghai. Two months later, Shanghai became the second largest tourist destination in the field.
three is that the building will benefit from the brand while increasing brand promotion and cultural construction. The service of the Shandong building began to extend to a deeper level. The wedding culture, festival culture and staff growth plan made the building more cultural.
a point ploughing a harvest. In March of this year, Shandong building business profit reached 40%, close to the best level in history. On the eve of May 1, every employee in the building got a red envelope.