Qilu Evening News reporter Li Yanxia
renamed the name of the restaurant. This reporter Zhang Zhong photo
"shark fin restaurant becomes a restaurant of the heart." Recently, the shark fin restaurant of Ji'nan top grade restaurant has quietly changed its name. The central "eight provisions" and "six injunctions" have not diminished. The Ji'nan "Huangzi" Hotel, represented by the shark's fin palace and the shark's fin emperor, has been forced to transform the "civilian route".
25 noon, several elderly tourists just walked into the restaurant of the heart and mind, and was frightened by its magnificent decoration. "Too high grade." The waiter came up with the menu to dispel the doubts of the guests. Reporters at the restaurant on the first floor of the shop saw that the 98 yuan package included three meat and 8 yuan. Reporters from the shop's single room consumption statement to see, per capita consumption of more than 100 yuan.
in fact, before March 10th, this restaurant was a representative of the shark fin restaurant in the provincial capital hotel. Shark fin restaurant, built in 1999, is a place where ordinary Jinan people dare not go in.
"a dish of vegetables 68 yuan, 78 yuan, a sea cucumber abalone more than 300 or five hundred or six hundred." It is normal that five hundred or six hundred yuan per capita consumption is normal, and it is not surprising to eat tens of thousands of children at a table eight thousand. Wang Yongyuan, general manager of the Royal restaurant group, did not avoid the publicity of the shark fin restaurant. It is reported that the Royal Restaurant Group has opened a shark fin The Royal Hotel in Ji'nan, imperial palace garden, magpie home and other high-end hotels.
however, like many high-end hotels inside and outside the province, the prosperity of shark's fin ended abruptly at the end of 2012. The "eight regulations" and "six prohibitions" issued by the central government have brought the high-grade catering industry including shark fin to severe winter. From the beginning of the Spring Festival, this should be the golden season of the golden day, but the market is extremely bleak. Especially in February, the worst time was only a few tables a day.
Wang Yongyuan told reporters that in fact, during the Spring Festival, the Royal Palace catering group has made some adjustments in time, such as reducing the price of the set meal and the price of the dishes. However, as the words "shark's fin" and "imperial palace" are incompatible with the clean and frugal style advocated by the government at present, the golden font which has been built for more than ten years is not only no longer a magic weapon to attract guests, but rather tired. In official receptions and private gatherings, some people began to take the initiative to avoid high-end hotels such as shark fin palace.
"lose money every day and talk about transformation every day." Wang Yongyuan said, in the end, the group decided to rename the shark fin restaurant as a "heart centered restaurant". "Naming the" heart is round "means to be close to the public from now on, and everyone can come in and take care of it. In response to the change of name, the hotel ordered a few hundred thousand dollars of high-end dishes and replaced twenty or thirty yuan of home cooking dishes. The new vegetable price was 30%-50%.
besides the name change of the shark fin restaurant, the Royal restaurant group also made a "civilian adjustment" to other high-end hotels. Among them, most of the area of the shark's fin The Royal Hotel is cut out and transformed into a city that is located in the middle grade, and the palace garden on the heroic mountain road is transformed into a "home dish". The head office of the Imperial Palace restaurant group claimed that only 20% of the high-end restaurants remained.
it is understood that at present, other high-end hotels in the provincial capital are also looking for countermeasures. While reducing the price of vegetables, some have distributed special discount menus to high-end communities, some have offered meals to the outside world, and some have even sold 5 yuan a meat bag.
[b] high-end hotels to play civilian card is a benign interaction with the government's decision [/b]
"even the most high-end of the provincial capital shark fin King changed to civilian card." This is a case, and it is a transmission of a sound. This reminds us again of those high-end consumer places and who the real consumers should be. When the famous capital of the provincial capital is known to be renamed "with the heart of the heart", the provincial authorities of an authoritative department say that the demand for the market should be the demand of the public's normal production and living consumption, but not the grey demand of individual privileged groups based on public money consumption.
he believes that the transformation of the shark's wing is a helpless response to the social adjustment of the enterprise. In the deep view, it is a positive attempt by an enterprise to participate in social change actively.
"there may be some people think that the shark's face has a hype because it is impossible to convert it into a low - end consumer brand. However, this change does send out a kind of information in the industry.
a person in charge of the provincial Turist Hotel Association said that the high-end hotels changed to civilian cards, which is a positive interaction between the market and the government's decision-making. Transformation and adjustment, serving the public, are fundamental to the development of catering services.
in the view of Mr. Zhou, the Deputy Secretary General of the provincial associations, the development of a person and an enterprise must conform to the mainstream and trend of the society. The final assessment of the success of the enterprise is the enterprise's ability to respond to the market.