source: Qilu Evening News
in a high-end hotel in Western Ji'nan, the two floor room is changed to the zero point hall.
in the last year, Zhou Xiaoli, the waitress in a high-end hotel, did not serve the guests. In the deluxe room she served, the guests often ordered shark's fin and sea cucumbers. But after more than two months' work and half rest, Zhou Xiaoli was very satisfied with being able to stay as a waitress.
"practice frugality against extravagance and waste" let public funds eat and drink, many of their peers go home and are left together with the little Zhou, and start a difficult transition with their hotels. Room reservation guests have dropped orders at noon on February 28th. At a star - star hotel in the west of the province, the waiter, Zhou Xiaoli, is ready to meet the guests. Just a month ago, the area she stood was still a series of VIP rooms.
"last month, the hotel converted the rooms into a clear hall." Xiao Zhou said. This is not a pleasant change, Xiao Zhou said, before the room service, only need to listen to the hotel marketing department, at noon or at night to the guests, what details to pay attention to, "now to the scattered guests service, to take care of several tables at the same time, coping with different requirements, very tired." However, even though it was more tired than before, Xiao Zhou still felt that "I am satisfied enough to continue to serve dishes and have this job." Since the end of last year, the reception of guests in the small week is less and less, "especially on New Year's day, before the Spring Festival, the original market department of the reservation guests to return orders, and later, even the market manager because of no business, he chose to leave."
many of the fellow townsman and friends who came out together to serve as hotel attendants were laid off. Xiao Zhou said, "one is because he has not worked hard, he can not earn money, and the hotel business is not good enough to reduce costs." No public service, the hotel profit drop from the luxury room for guests to take thousands of thousands of dollars per meal of the bill, to the scattered hall with guests for 20 yuan of green vegetables for half a day, even if there is no knowledge of their hotel management strategy, Xiao Zhou can also know why the hotel had only so little space before the hotel, "who" It can be seen that those who sign the bill never look at the amount of money, and which flower is their own money. Although many high-end hotels have made half a dish and zero points and other countermeasures, these urgent changes are like a cup of water compared to the huge profits of the public service. As Xiao Zhou saw, the upscale hotels lost the most important source of profits after the official business downturn, so that layoffs became their only choice. After the Spring Festival, bad news came from the upscale hotel industry in Shandong. The closure of business, layoffs, vacations and forced speech were the infectious diseases of high-end restaurants.
"indeed, after the Spring Festival, the number of layoffs in the top grade catering industry in the province is around 1000 per day." In the morning of February 28th, Li Zhigang, Deputy Secretary General of the Shandong provincial cooking association, told reporters that the catering industry, especially the high-end catering industry, is a capital intensive industry. Cash flow turnover is very important to them. "Even if it is a million high-end hotels on a daily basis, if there are no business in 3 months, it will close the door if they do not shrink." "High-end hotels are used to receive, like those undeveloped tourism industry, small foreign tourists in the county and township market, there are high-end hotels, mainly to the government to do reception services." The Deputy Secretary General of the Shandong Cuisine Association, Li Zhigang, said that the high grade hotel business is too high on the consumption of public affairs, which is the main cause of the dilemma. Environmental changes have forced the hotel to return to market as early as a few years ago, the industry has already sounded a voice on the transformation of high-grade star hotels, but the real transformation of the case is not much, most high-end hotels can not bear to abandon the business dinner, business consumption of the big cake. Taking Ji'nan as an example, because of the administrative area in Shandong, the reception of government affairs is the main force.
in previous years, the Spring Festival is also the peak season for official banquets in government, enterprises and institutions. However, in the context of national advocacy of strict economy, government reception and the decline of high-end business consumption, many of the old star hotels are facing the pressure of poor management and have to be adjusted. "The importance of high-end consumption of government reception is no doubt, but in specific market, special period, its role may not be able to play to the extreme, the use is not good, but not easy to find the hotel its own positioning, into the homogeneity of the strange circle." Kong Runchang, a master of Chinese food culture and a senior Chinese food nutritionist, told reporters that changes in policy will force high-end hotels to change their concepts and return to the essence of dining.
hotels, which have been overly dependent on public consumption, featured luxury meals, usually rely on interpersonal and exclusive customer resources, even discounts and rebates, but as the policy changes, if they do not change their business philosophy and do not implement a new marketing strategy, they will last only 'eat no food'. '.' "The hotel itself should be for the community to provide catering accommodation, and other living consumption based places, so the hotel should return to the standard, real return to the market, social needs."