Ji'nan expands the scope of rest assured breakfast for people to eat their first meal.
results: in two years to cultivate 6 safe breakfast construction enterprises, investment about 150 million yuan new and transformation of the staple food processing and distribution center 6, There are 95 breakfast chain stores in the main city, 63 sets of early (afternoon) dining cars, more than 350 thousand public service and more than 1800 employment.
plan: more than 2 years, the new and transformation of the main food processing and distribution center 6, the new development and reform of the breakfast standardized chain of 400 stores, new development of a number of special stores, set up a batch of breakfast cars, a batch of breakfast stalls. At that time, the breakfast service outlets were basically covered by the whole city.
the people's livelihood business is in the people's
"people eat food for the day". Breakfast as the first meal of the day, can do convenience, safety and health, nutritional benefits, let the common people to buy convenience, eat at ease, the livelihood of the people. From 2011 onwards, Ji'nan began to implement breakfast at rest. Up to now, there are 6 enterprises to cultivate breakfast at ease, 6 of the newly built and reformed main food processing and distribution centers, and a total of 12 breakfast chain stores in the main city area 96, which has reached 276 set up 63 cars in the morning (noon), which not only satisfies the citizens' needs of consumption, but also increases social employment.
in 2010, the Municipal Bureau of Commerce put forward the concept of "people's livelihood business and open business". In order to make people's livelihood business close to the common people, the Bureau focused on the 11 formats of residents' consumption and carried out a questionnaire survey on the 56 Street offices in the main city and the permanent residents of 321 communities. The results were unexpected. Among the 11 types of business, the average satisfaction of breakfast service was the lowest, and the satisfaction of breakfast convenience, variety quality and health status were 58.02%, 59.93% and 57.87% respectively. According to statistics, the proportion of the public who go out for breakfast regularly reaches 60.87%, which means that about 2 million 500 thousand people in the urban area have the habit of eating breakfast regularly.
business of the people's livelihood, breakfast first. In order to solve the problem that people eat breakfast is inconvenient, unsanitary and not affordable, the main responsible person of the Municipal Bureau of commerce is responsible for investigating the actual situation of the people concerned and putting forward practical solutions.
soon, an informative investigation report came out: breakfast business in Ji'nan has been running back and forth repeatedly due to its low effort and insufficient investment. In 2010, there were only 1 chinterers in Ji'nan and more than 100 breakfast chain stores, and the number of outlets was shrinking with the renovation of the old city and the demolition of the stores. There are three main problems: first, lack of outlets and uneven distribution. In particular, the breakfast outlets in public places, large business districts and new commercial and residential areas are lagging behind.
there is a large number of blind spots for breakfast service. According to the Ministry of Commerce's "community business building standard", Ji'nan still needs to develop 250-300 restaurants (breakfast). Two, the health condition is poor and the safety is insecure. In addition to KJIN De Li people, other popular catering chain enterprises are small in scale, and have low standards of modernization and standardization. There are no main food processing and distribution centers, and no unified procurement, unified processing and unified distribution are not implemented. Especially in the nearly 2000 breakfast stalls distributed in the streets and streets, the phenomenon of "dirty, messy, poor" is prominent, and residents have greater opinions. Three is the variety of breakfast, the price is not affordable. Because breakfast management is basically the seller's market, the lack of good competition, the single variety of breakfast, can not meet the diversity, multi-level, fast rhythm of the life of the daily needs of the residents.
in 2011, the municipal government decided to implement the safe breakfast project and included it as one of the people's actual affairs. It decided to cultivate 5 safe breakfast construction enterprises from 2011 to 2013, build or reform 6 main food processing and distribution centers, develop 100 breakfast chains, and set up 150 early dining cars. On this basis, through further development, the establishment of a convenient and quick, safe and sanitary, economical and healthy modern breakfast service system, basically meet the needs of the people's breakfast service.
to work together to help people
to ensure the smooth implementation of the safe breakfast project, the municipal government set up 25 departments (units) as members of the municipal community business development work as the mayor of the city, the Municipal Commerce Bureau, the development and Reform Commission, the Finance Bureau, the city management and Law Enforcement Bureau, the Public Security Bureau, the food and Drug Administration Bureau and the industry and Commerce Bureau. The group will clarify the responsibilities of the relevant municipal departments and district governments.
in accordance with the requirements of the municipal government, the Municipal Bureau of Commerce and the Municipal Finance Bureau will work out the management measures for the construction and management of Ji'nan's safe breakfast project and the management measures for the use of financial funds for the award of the award. The conditions for the entry of breakfast construction enterprises and the construction standards of the safe breakfast projects and the relevant supporting policies are formulated. In the past two years, the municipal finance has provided about 9000000 yuan of funds for the breakfast construction projects that meet the standards and pass the inspection.
as the lead Department of the safe breakfast project, the Municipal Bureau of Commerce will be assured of the breakfast project as an important content of the "people's livelihood business", with the emphasis on eliminating the "blind area" for breakfast service, unified planning, rational layout and full promotion. In view of the difficulty of selecting the location of the breakfast shop, the three difficult problems of the construction of the safe breakfast project, such as the fixed point and the landing difficulty, are under the unified leadership of the municipal Party committee and the municipal government, and the relevant departments and the governments of each district have their own responsibility and close coordination. These problems are solved.
in order to solve the problem of the location of breakfast outlets, district bureaus and relevant sub district offices are actively coordinating to help enterprises set up sites. The city commercial bureau issued the announcement of "blind spot" for breakfast service through the news media, and the public provided 57 blind spots for breakfast through various means. The Municipal Bureau of Commerce has implemented these "blind areas" to the construction enterprises, and signed the construction responsibility books with the breakfast construction enterprises. The construction enterprises organize special teams, focusing on the site selection of the "blind area". Up to now, these 57 breakfast "blind spots" have eliminated 52.
to solve the problem of fixed-point difficulty in the breakfast car, the Municipal Bureau of Commerce will work together with the City Administration Bureau to formulate the management measures for the record of the motor breakfast (lunch) car for the safe breakfast project. Each district business, city management law enforcement departments and the relevant Street offices closely cooperate, take a one-off fixed point, step by step approach, fixed point record 75, 63 vehicles. The City Business Bureau and the Chengguan Law Enforcement Bureau distribute the "breakfast (lunch) car public sign of the Ji'nan safe breakfast project" for the breakfast car, and carry out the regular fixed-point operation and health "three packages" to confirm the legal "identity" of the breakfast (lunch) car. The municipal public security traffic police departments actively maintained the operation of the breakfast car, and solved the problems of driving breakfast cars at random and arbitrary charges.
there are many preconditions, slow registration and difficult landing on the establishment of the enterprise. The main leaders of the Municipal Committee of the municipal Party committee make approval, and under the active coordination of the municipal administrative examination and approval service center, the relevant departments of the city abolish the precondition of the industrial and commercial registration precondition of the EIA of catering enterprises, and the fire safety inspection certificate for the enterprises under 2000 square meters. The examination and approval authority shall be delegated to the catering enterprises, and the parallel approval shall be arranged before the establishment of the catering enterprises, so as to further simplify the registration and approval procedures for the catering enterprises. Breakfast construction enterprises reflect that in the past, there were many procedures and long hours to set up breakfast shops. Some shops could not run for more than 2 months, but now they can be completed in less than 1 months. The
Ji'nan model is worthy of the implementation of the
ease breakfast project, improving the scale, quality and level of breakfast service. It is assured that breakfast has become the main form of breakfast consumption for the residents. Ji'nan City, with leading catering enterprises as the main body, staple food processing and distribution center as the support, standardized breakfast chain stores as the carrier, breakfast cars and other types of outlets to supplement the convenience of the convenience of the breakfast service system framework basically formed, is called "Ji'nan model", the Ministry of Commerce to promote the whole country.
reassurance breakfast project promotes the construction of breakfast at ease and becomes the main body of the breakfast market and promotes the development of public catering. According to incomplete statistics, 6 safe breakfast construction enterprises, such as Jin Dali people, super Yixing, Van Fu son, Huang Ji Tai, Kangfa food and fufu Pavilion, not only run breakfast, but also run lunch and dinner, and the 24 hour store is also set up. According to statistics, at present, Ji'nan breakfast construction enterprises, the annual revenue of 570 million yuan, the average daily service of about 300 thousand people, breakfast accounts for about 60% of the market share of the city's breakfast.
breakfast at rest assured that the breakfast scale expanded rapidly and the number of outlets expanded rapidly. According to statistics, in the past two years, 158 new breakfast outlets in Ji'nan accounted for half of the construction in the past decade. Among them, super Yixing breakfast chain stores from urban and rural areas to urban development, 66 new stores in two years, set up 20 breakfast cars, and open 24 hours stores, business revenue more than double more than two years. Jin De Li Min has developed 30 new breakfast chain stores, and upgraded some of the old stores to reverse the shrinking number of stores.
breakfast at rest assured that the breakfast varieties were enriched and the quality of breakfast improved. Jindali, super Xing, Kangfa food and other construction enterprises have set up food research and development room, specializing in the development of suitable food for the taste of Jinan people. At present, there are more than 100 varieties of Jin De Li Min, and adjust in season. A new noodle processing and distribution center has been set up, and on the basis of maintaining its traditional characteristics, a variety of breakfast varieties has been enriched, so that people can enjoy a satisfied breakfast. The main food processing and distribution center of Kang hair food is one of the most modern distribution centers in China. The food produced has been sold to Beijing, Shanghai and overseas. The variety of breakfast cars set up is good and the quality is good. Last year, it won the people's favor.
assured breakfast project promotes healthy competition in the breakfast market. Through competition, the breakfast was expanded, the quality was improved, the price was reduced, and the people were benefited. According to the survey, in the last two years, rent, food and labor costs have risen sharply, the breakfast price of breakfast construction enterprises in Ji'nan is basically kept unchanged, and 3-5 yuan for the public can eat breakfast at ease.
assured breakfast project promotes the construction of staple food processing and distribution center. According to the investigation, the Ji'nan breakfast construction enterprises have built and reformed the food processing and distribution center. All the food and staple food are supplied by the center, unified processing and unified distribution. The chain stores only carry out simple processing and sale, which not only reduces the cost, reduces the labor strength of the employees, but also ensures the quality and safety of the food.
assured breakfast also increased social employment and solved the source of life of some low-income people. According to statistics, through the implementation of breakfast at rest, more than 1800 people were employed, of whom 90% were unemployed and all kinds of graduates.
for some communities, especially some new residential areas have not yet built and laid out the problem of breakfast outlets, Ji'nan will further implement the safe breakfast project, and expand the scope of the project. After more than 2 years, 6 new food processing and distribution centers were built and transformed, 200 newly developed and transformed breakfast standardized chain stores, a new batch of special stores, a new batch of breakfast cars, and a group of breakfast stalls were standardized. At that time, it is assured that breakfast service network basically realizes the "cover" of the whole city, forming a perfect network of convenient breakfast service for the people of convenience, realizing the residents to realize breakfast consumption in the life circle of 10 minutes.