Shandong commercial newspaper reporter Kong Lei
despite the snow, but the provincial farm market vegetable prices are not free from bad weather effects, and the last week Some vegetables are a lot more expensive. During the interview, reporters found that many vegetable traders complained that some vegetable prices were high and sales volume was affected, and various marketing methods were adopted to save the market.
your food "sub" sales of consumers do not feel "expensive"
yesterday, the reporter visited many farmers' market to see, many vegetable merchants to the leek, bean angle, spinach and other fine vegetables into about 300 grams of small bundles for sale. "2 yuan for a leek, 3 yuan for a bean, 2 yuan for a spinach." Mr. Li, a vegetable trader, kept coming forward to ask the price of the consumer. After a while, Mr. Li sold more vegetables. "If we divide it into small bundles, people will not feel expensive and we will sell them." In the interview, Mr. Li confessed, "today, the price of the vegetable is too high. The people who come to buy vegetables are listening to three or four dollars a kilo, and they take the majority of them, and they want to buy more." After a small sale, people feel that the food is not so expensive. Instead, they do not want to buy it. Mr. Li said that he usually "divided" according to the quantity of a dish. "This way can not only facilitate customers, but also sell more money."
as the temperature continues to decline, the growth of vegetables slows down, the cost of transportation is high, the price of the city has been rising. From the statistics of this newspaper, many vegetable prices continue to rise, among which the leaf vegetables have increased greatly and the fine vegetables remain high. According to the introduction. Beans 5.5 yuan / Jin, garlic bolt 5.5 yuan / Jin, spinach 3 yuan / Jin, leek 4.5 yuan / Jin... For these high prices, consumers do not buy the bill, so many dishes boss headache, "I can sell six hundred or seven hundred kilograms of vegetables a day, now a day is four hundred or five hundred jin," Mr. king of the vegetable business, "do not want to sell vegetables, can only wait for loss." During the interview, the reporters found that there was a small number of vegetable traders who took the "split up" mode to promote sales in the farmers' market.
sell vegetables that no one else has, rely on "complementarity" to compete
Southern pepper, tomato, Shouguang celery, organic tomatoes... There are many fresh faces on Ms. Lin's vegetable stalls in the high tech Zone's farmers' market, attracting many consumers to try them. "Other vegetable stalls did not find this eggplant, only this one has," the consumer who is buying a line of eggplant told reporters that she would go straight to Ms. Lin when she bought a line of eggplant. "My position is relatively biased, the big street vegetables are sold, customers can not come to buy food, sell some of the dishes you do not have to attract customers," said Jixiang yuan, the vegetable merchant Ma also said, "this can also increase the sales of road vegetables." According to the requirements of her customers, she entered the chili peppers in the south. "20 yuan a Jin, basically bought the old customers." "Today's eggplant and long beans are more than yesterday." In the interview, Mr. Wang, a vegetable trader, said he was usually very attentive to the varieties of their counterparts, and then entered some of the dishes that they did not have. "We are complementing them with them." Mr. Wang confessed that most of his customers were back, and he decided that in addition to continuing to sell the existing varieties of vegetables, he would also increase some of the dishes that were not in the flat, in order to meet the needs of the customers.
cheap 0.5-1 yuan / kg self selling vegetable stall is favored by
in addition to farmers' market and supermarket, community vegetable supermarket has also become a place for many consumers to buy vegetables. Reporters interviewed found that many community supermarket vegetables, self produced and sold, because the price is relatively cheap, farmers market has become a strong competitor. "Spinach, cabbage, baby cabbage, Chinese cabbage, radish and so on, the price is relatively cheap 0.5-1 yuan / kg outside the cuisine." In a community supermarket of High-tech Zone, reporters saw that although the weather was cold, the vegetables sold here were very popular. "My hometown is a mountainous area in the south, and my family has contracted a few acres of land, where the dishes are shipped from the old home." Ms. Ma, who runs the supermarket, says, according to the residents of the community, because of the use of farmyard manure and a small amount of pesticides, the vegetables are stored in storage and are not easy to corrupt. Most of the fresh vegetables are snapped up by the residents around the neighborhood.
