Qilu Evening News reporter Ma Yunyun Intern Li Shuai
in Ji'nan Hualian Supermarket agricultural super docking area, the public are buying "direct food". Intern Li Shuai
12 days, in the Hualian Supermarket square shop agricultural products sales area, hanging the "government farm super docking project" sign, a lot of people are buying tomatoes. This is the agricultural product area opened by Hualian Supermarket, where vegetables are directly pulled from the fields.
the responsible person of the Ji'nan Municipal Bureau of Commerce introduced that Ji'nan first started the pilot work of agricultural super docking early in 2008, leading the two enterprises in Shandong Ginza and Ji'nan Hualian to set up fresh agricultural special areas (cabinets) in some supermarkets, and instructed Ji'nan Hualian to invest and build fresh agricultural products in the Tang Wang Zhen of the calendar district. Distribution Centre。
[b] half of the vegetable varieties come directly from the ground [/b]
"Tang Wang cabbage 2 hair 5 one jin, cabbage 9 cents a Jin." On the morning of 12, in the Hualian Supermarket Plaza store on the road ten, the supermarket has set up a special agricultural special area of Ji'nan with the agricultural super butt docking. The prices of more than ten kinds of vegetables, such as Chinese cabbage, tomatoes and celery, are a few cents cheaper than the market, attracting a lot of people to choose and buy. Ms. Liu is the old customer of the agricultural super docking vegetable, and every day is first to the agricultural super docking vegetable area to see, "the outside tomato sells 2.2 yuan a Jin, here sells 1.89 yuan, a little cheaper."
in the 18 stores of Hualian Supermarket in Ji'nan, there are sales of vegetables sold in supermarkets. At present, Hualian Supermarket has signed up with more than 40 vegetable production cooperatives and 18 Hualian Supermarket stores, with more than 30 vegetable varieties produced in the base, accounting for 50% of the total number of vegetables. According to statistics, Hualian Supermarket sold more than 2700 tons of agricultural products in 2011, of which three per day flat price of tomatoes, cucumbers and potatoes reached 1082 tons, up by more than 15% over 2010.
to carry out the agricultural super docking, because of the reduction of the intermediate circulation, the vegetable price of the Hualian Supermarket has been reduced by 30%-40% compared with the previous joint venture, and it is basically equal to the farmers' market. Low prices have attracted a large number of citizens, and after the agricultural super docking, the number of customers who buy vegetables from supermarkets has increased by more than 30%.
[b] "order" planting for farmers and supermarkets to benefit both [/b]
in the "farm super docking", there are a large number of vegetables in the field to wait for purchase every day. With the docking project, the farmers also benefited.
now, supermarket cars are parked in the market of Licheng melon and vegetable cooperatives in Licheng District every day. Three years ago, the cooperative began to distribute vegetables to Hualian Supermarket. Yu Zhenting, the president of the society, counted the supply of supermarkets to half of the total vegetable production.
because of the earlier Tang King to plant the open-air vegetables mainly, the supply of seasonal vegetables is not a problem, but the anti season dishes are relatively small. Therefore, Hualian Supermarket talks with the local authorities to jointly promote the planting of greenhouse vegetables. Every year around October, Hualian will send all the second - year demand plans to each other and sign related procurement contracts, specific to the varieties, the number of plants, the time for picking and the corresponding purchase prices.
supermarkets have defined their needs, and cooperatives have been planted according to the needs of supermarkets, so that vegetables will not be sold.
[b] between agriculture and super government requires the government to be a "matchmaker" [/b]
Ji'nan will further promote the work of agricultural super docking. This year, the city of Ji'nan issued a "notice on the further work of the agricultural super docking" in 2012, which requires the exploration of the mode of "farmers farmer batch supermarket" to attract the whole city's agricultural products wholesale market to participate in the agricultural super docking. In addition, the large chain management enterprises in the urban area are required to establish direct purchase base of agricultural products, establish a long-term purchase and sale contract with no less than 5 agricultural products specialized cooperatives and set up "direct supply direct mining" area in the fresh area of the urban area. The area is not less than 10% of the fresh area, and the proportion of agricultural super docking agricultural products is more than 3. 0%, the comprehensive vegetable wholesale market, such as Kuang Shan and seven Li fort in the urban area, should draw out appropriate operating areas in the market trading area, and set up a special area for the sale of agricultural super butt agricultural products for farmers and farmers' cooperative economic organizations to sell their own agricultural products.