source: Shandong commercial newspaper
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[/color][color=#000080] citizens are buying cheap vegetable journalist Kong Lei to take [/color]
[color=#33333 3] Chinese cabbage 1.1 yuan, celery 1.6 yuan, garlic bolt 3.8 yuan...... Yesterday, at Ginza Plaza, Huaxin store and many other supermarkets, many consumers scrambled for green, pollution-free vegetables cheaper than the farmers' market. In the interview, the reporter learned that the price of vegetables is benefited from the "agricultural super docking" organized by the related departments of industry and commerce, the cancellation of the intermediate links, the cost of 20%-30% for the supply chain, and the final retail price of vegetable farmers by 20% to 50%. [/color]
reporter Kong Lei
[b] non pollution-free vegetable selling [/b]
[/b]
rich and rich agricultural and sideline products in the southern mountainous region, but the former characteristic agricultural products are basically farmers' own production and marketing, small and scattered, and the southern mountainous region's special agricultural products are difficult to sell to the city's big supermarkets. Yesterday morning, in a large supermarket in Huaxin Road, the reporter saw that many consumers were buying and buying the fruit and vegetable areas of the southern mountain area. "Two pieces of leek, seven pieces of Chinese toon bud six, melon nine seven... These are pollution-free vegetables, but the price is much cheaper than usual. "
reporter saw that, in addition to the southern mountain areas of vegetables, fruits, and mountain goods, 19.5 yuan, hickory, 8.5 yuan chicken eggs, "normal mountain eggs 12 yuan a Jin, than their own to the southern mountain area to buy also," consumer Zhang said Ms. Zhang.
the leader of the brocade garden vegetable supply company, Feng told reporters that it was benefited from the "agricultural super docking". "The company is butting with seven large supermarkets in the Ji'nan city district. During this period, all the agricultural products have no entrance fees, but also save the intermediate circulation links, and the price has fallen naturally."
reporter learned that, in addition to the brocade garden, there are 8 agricultural products enterprises in the city and 7 large supermarkets, more than 80 varieties of agricultural products to realize direct selling in the area, the price is about 20%-50%.
[b] circulation is the crux of the problem. [/b]
"circulation links and high costs are the main reasons for the high price of vegetables." Ai Feng revealed to the reporter. It is understood that, in general, vegetables from the field to the basket, at least four links: the acquisition of origin, the intermediate transport, the wholesale and terminal retail.
in some places, there may be more circulation links, which may also be divided into first - level wholesale, two - level wholesale and so on, with large and small distributors in the middle. Therefore, after the vegetables enter the circulation link, the price has begun to rise exponentially, in addition to the essential cost, it has been added to many unreasonable or unnecessary charges. "Agricultural supermarket docking, using the circulation mode of the supermarket base, directly saves the intermediate links, and reduces the cost of the supply chain by 20% - 30%."
vegetables need to have a very high threshold to enter the supermarket, and the most important thing is the detection of pesticide residues in vegetables. Ai Feng said that their base has its own testing station. "Only after testing is qualified, it can enter the market. In this way, both vegetable sales have been ensured and farmers' planting has also been put forward higher requirements.
[b] agricultural super docking is expected to change normal [/b]
since the "agricultural super docking" makes the three parties, farmers, supermarkets profit, why not fast and comprehensive promotion? It is understood that, compared with the traditional wholesale market, almost all supermarkets have strict access threshold for direct agricultural products. Among them, the scale of agricultural products, the richness of product varieties, the delivery system and the quality management system are all the key factors that restrict the agricultural super docking.
the reporter has learned that the industrial and commercial branch of the calendar will set up a service center for the development of agricultural products market in the western town of the southern mountain area. It is expected to be put into use next year. Through the promotion, sale and order of agricultural products, the production, quantity and area of farmers are quantified by orders, forming the best selling mechanism of agricultural enterprises and agricultural super cooperation. "The head of the industrial and commercial bureau of the calendar district said.