What is the true value of "sky high" food?
life observation: what is the value of "sky flood"?
Xinhua news agency, Ji'nan, June 14 (Xinhua): what is the value of "sky flood"?
Xinhua News Agency reporter Pan Linqing
recently, in some supermarkets in Ji'nan, Qingdao and other places in Shandong, 1180 yuan / box (5 kilograms) of millet, 178 yuan / kg of ecological Black Pork, 358 yuan per kilo of honey and so on, caused a lot of consumers. Pay attention. In the interview, the reporter learned that, because of the "ecological" "ecological" "safety" brand, although the price is high, but still received by a lot of high income class, sales are hot, and some even need to make an appointment to buy. People in the industry believe that the price of food is not necessarily worth the value, sometimes just a marketing strategy and commercial speculation, high prices do not necessarily represent high quality, high nutrition. Consumers should make reasonable consumption according to their own needs, avoid blindly pursuing life and observe high-end high-end prices.
recently, a 5 kilogram millet gift box in a supermarket in Ji'nan, Shandong, caused a consumer's lookout. "The merchant has no wrong price, right? 5 kilograms of millet can be sold to 1180 yuan? This price can buy several hundred kilograms of millet. One of the shoppers said.
reporters asked supermarket salesmen that the millet gift box produced in Shanxi contained 5 kilograms of millet, and the price was 1180 yuan.
reporter in Shandong, Ji'nan, Qingdao and other places, it is known that at present, the day price food in some supermarkets, the ecological Black Pork 178 yuan / kg, honey 358 yuan / kg, organic grain 268 yuan / box (268 grams), spinach 15.8 yuan / box (50 grams)... Some foods are selling at a ridiculously high price, several times or even a hundred times the price of the same kind of common food.
Zhao Yanli, a frequent citizen of Qingdao supermarket, told reporters that almost every large supermarket now sells "high price food". These foods are beautifully packaged and priced at a high price. Ordinary consumers simply can not afford it. "
" our cooperative production of organic vegetables prices are high, such as organic tomatoes, the larger the current price is about 60 yuan / kg. " Li Xincun, director of vegetable farmers' professional cooperatives in new village, Gaoqing County, Shandong province.
Li Xin village is a famous local vegetable grower. He invested about 1500000 yuan in 2010. He built 3 steel structure winter warm greenhouses, mainly producing organic vegetables, which can earn more than 20 yuan per year in a shed.
in addition to the sky high price of millet and vegetables at high price, pork and other foods in the market are also endless. Laiwu black pig raised by Laiwu animal husbandry technology company is a fine local variety of Shandong. Because of its good quality and good taste, Laiwu Black Pork sells ten times as much as ordinary pork. Guo Yihui, general manager of the company, told reporters that the average price of Laiwu Black Pork produced by the company was 300 yuan / kg, much higher than that of ordinary pork.
the reporter has learned in the interview that in recent years, chemical agents such as "lean meat" and "plasticizer" have been illegally added to food, resulting in a new food safety event, which makes consumers trust the general food. At the same time, the "natural" "natural" "natural" "no pollution" "no additives" and "ecological" "ecological" "safety" brand, is catering to the psychology of some consumers. Although the price is high, it still has no sorrow.
"my vegetables mainly take the high end route, vegetable growth process does not use any chemical fertilizer and pesticide, although the price is 5-10 times that of ordinary vegetables, but still in short supply, consumers want to buy to make an appointment from 7 days to 10 days in advance." Li Xin village said.
in the vegetable shed, Li Xin village took off a tomato and said to the reporter, "you see, my kind of tomato juice is full. There is no hole in it. It is completely natural. This is different from the juice of plant hormone. Therefore, the tomatoes I grow are very good mouthfeel, and I can't forget them once they eat them, and naturally they will be sought after by consumers.
similarly, pork is also the main brand of "ecology" and "safety", which has been favored by many consumers. Guo Yihui said that in the breeding process, the Laiwu black pigs eat natural feed, when they are ill, eat Chinese herbal medicine such as Radix Isatidis root, green leaf and so on, and each pig has about 1 mu of active site. Therefore, Laiwu black pork has good taste, rich nutrition and relatively high price.
Guo Yihui told reporters that the company only has more than 6000 Laiwu black pigs every year. It can't meet the demand of the market at all, and even frequent disconnection. Many consumers call in advance to make reservations.
Guo Demin, a supermarket in Qingdao, is responsible for the sale of sky price spinach, sky price honey and other food products. Although the price is high, the sales of these foods have been on the rise in recent years. "For example, this year, the first quarter of this year, the 268 yuan / box (268 grams) of organic grain sales rose by about 20%, and the sales of other kinds of such foods also have 5% to 30% increases.
"Heaven price food" value geometry?
Guo Demin told reporters that the "iron bar fans" of food in the sky are some of the higher income consumers, they are not sensitive to the price, and more about the quality of the food itself.
Pu Xizhe, a deputy general manager of a foreign trade company in Qingdao, has an annual income of about 1 million 200 thousand yuan. He has always been very fond of the sky food. Every weekend, he would go to the supermarket to buy high priced organic beef, organic vegetables, organic coarse cereals and other foods.
"I spend about 2000 yuan per weekend to buy these foods. I don't think the food is much more expensive than income. As long as the quality is good and it is good for health, it costs a lot of money." Pu Xizhe said.
consumers also do not agree with the sky food. Similarly, the head of a restaurant in Ji'nan, where the same income is higher, told reporters that the sky food is only slightly better than the ordinary food and should not be worth so much money. "I like to eat" big road "food, cucumbers come down to eat cucumbers, cabbage to eat cabbage, more than 60 years old, the body has been very good, strong like a cow.
Guo Demin also thinks that food at a premium is sometimes a marketing strategy and commercial speculation, not necessarily worth the money. Some consumers believe that "high prices represent high quality and high nutrition", and the producers and sellers of "food in the sky" are in order to cater to such consumer psychology and deliberately set the price surprisingly high to make huge profits. In addition, because of the high price, the producers and sellers of sky price food are very easy to arouse social concern and get high popularity.
some food experts in Shandong believe that it is undeniable that some of the food's nutritional value and taste will be better than ordinary food, but this is only a small difference in quantity, and there is no difference in quality. High prices do not necessarily represent high quality and high nutrition. Consumers should reasonably consume according to their needs and avoid blindly pursuing high-end high prices.