reporter Donna
production of raw materials, transportation, artificial cost and other climbing is the main cause of the
supermarket on the promotion of the sale of dumplings on the supermarket reporter Donna
although the Dragon Boat Festival is still a full month from the annual festival, in order to seize the market first, the propaganda of the Dragon Boat Festival in the streets of the city has been full of dazzling, the supermarket in the sale of the dumplings also appeared on the sale of dumplings. Reporters learned that by glutinous rice, sugar and other raw materials prices and labor and transportation costs rise, the price of dumplings listed this year is 20% higher than last year. At the same time, influenced by the long holiday of the Dragon Boat Festival, the tide of zongzi buying is quietly rising. "
zongzi has just entered
a week earlier than last year." it's just entered May. It's still a long time from the Dragon Boat Festival. They can always see a lot of dumplings on their way home. " Recently, Mr. Liu, who lives near the Industrial Road south of the provincial capital, told reporters that the sales promotion of zongzi has been getting worse every year. In the interview, the reporter learned that although there is a month's time from the Dragon Boat Festival, the big cake shops, supermarkets and zongzi manufacturers in the provincial capital have long been unable to sit, and they have launched various kinds of zongzi products to attract consumers' eyeballs.
reporters in the streets of the provincial capital have found that the shrewd merchants have placed the freshly listed zongzi in the most prominent position in the store. "Now dumplings are in full market." Yesterday, in a cake shop near the provincial capital of Huayuan Road, a staff member told reporters that at the same time, all kinds of zongzi gift boxes were launched first, from tens to hundreds of yuan. Customer reservations are now beginning to be accepted. "According to past experience, the gift box priced from 138 yuan to 238 yuan is the best seller."
"dumplings will be on sale in the middle of 4 in this year, one week ahead of last year." During the interview, a person in charge of a pastry shop in provincial capital told reporters. Although in the eyes of the public in the eyes of this year, the zongzi has been on the market a long time ago, but many businessmen in the interview confessed that from now to the Dragon Boat Festival, the sale period of zongzi is very short. "Careful calculation, except holidays, there are twenty days left. Although there are some sales of dumplings at the usual time, the real selling season is twenty days in a year.
a zongzi 9 yuan,
the public can't afford to shout
"what?" Two dumplings sold eighteen five? On average, a dumpling sells for over nine yuan. Why is it so expensive? Yesterday, at a pastry shop near the Cultural Road East of the provincial capital, Zhou people picked up a package of two egg yolks dumplings on the shelves.
"yes, the price of zongzi has been adjusted this year, on the average, a package of zongzi has gone up by more than two yuan." A staff member of the store explained. In another pastry shop, a staff member said that the dumplings in the shop also rose in different ranges. On the average, one dumpling was 5 cents more expensive than last year.
in fact, not only in the street pastry shop, but also in many large and medium-sized supermarkets in the provincial capital, the price of most brands of dumplings also rose in varying degrees. In a large supermarket near Lishan road in the provincial capital, the reporter saw that in a refrigerator with a length of about two meters and a meter wide, it was filled with zongzi, the major brands in China. 600 grams of eight treasures dumplings 14.1 yuan, 800 grams of fresh meat dumplings 28 yuan......
in addition to the freezer, many supermarkets can see the bulk dumplings sold now. The strong smell of zongzi has also attracted many people to come to the early adopters. "The ordinary zongzi is 6.8 yuan a Jin." During the interview, a staff member of a supermarket near Cultural West Road in the provincial capital said that the egg yolk was sold for 9.8 yuan / Jin, and the fresh meat dumpling was sold for 12.9 yuan / Jin. "The price of zongzi has gone up this year, and now it is still a promotion period. After a while, the price of ordinary zongzi will rise to 9.8 yuan a kilogram."
the rise of zongzi caused by 20%
"last year, ordinary zongzi was sold to five yuan a Jin, although it is now up to six yuan, but it does not make money at all." The staff later complained to reporters that, especially from last year, the prices of glutinous rice, sugar and jujube rose all the way, and the price of raw materials had risen by one or two. "The price of rice dumplings must go up when the raw materials have gone up, so manufacturers will never lose money."
reporter learned that the price of glutinous rice at this time last year was 2.5 yuan / Jin, and this year it was up to 3.3 yuan. The price of sugar was rising from the Mid Autumn Festival last year, and now the price of each ton has reached more than 6000 yuan. During the interview, a Hu family official at a food factory in the provincial capital admitted to reporters that there were also many kinds of raw materials prices floating up from 10% to 30%. In fact, the rise in raw material prices is only one reason for the rise in the price of zongzi.
"labor costs, logistics costs have made many zongzi manufacturers unable to eat." He said that, especially the rising labor costs, "optical labor cost has increased by 30% to 40% over last year". Nevertheless, many factories still can not find workers who can make dumplings. Although manufacturers have digested some of their own cost, the price of zongzi is still about 20% higher than that of last year.