Master's hidden price rises instant noodles drink thin body consumers dissatisfied dark rise
instant noodle price rise plan has just been stopped by the relevant departments, but some of Kangshifu drinks also reduced 10% "lean" by the netizen accused of as "disguised price rise price". Reporter survey found that this "reduction does not increase price" hidden price increases in recent years, frequently used by businesses.
a number of convenience stores in Xuhui District, Shanghai and other convenience stores. Kang master's daily C series of orange juice, red grapes, crystal grapes and other new packages have been replaced. After the change, the volume of each bottle was reduced from 500 ml to 450 milliliters. The reporter noticed that although the actual capacity of the beverage was "shrinking", the labels on the shelves were still 500 milliliters, and the price still maintained the original level of 3.1 to 3.5 yuan per bottle.
the same, the two products of the Yili ice plant were less than last year in the absence of variable prices. "Hawthorn" was 75 grams, 6 grams less than last year; "ice peach" was 80 grams, less than 13 grams less than last year.
some netizens were drying the photos of hawthorn on micro-blog, and joked, "guess the length of the ice cream or the length of the sticks?"
for the "disguised price increase" accusations, Kang Hua East District related to reporters admitted that the fruit juice from 500 ml "lean" to 450 milliliters.
clear thin and dark price increase business
in fact, the "bright and dark price" strategy is not news, careful review of the instant noodles, drinks and other catalog can be found, merchants have long been the means.
at the beginning of 2007, Kangshifu instant noodle opened the annual "thin body" curtain, of which the dolphin bone pulled from 92 grams / cup to 85 grams / cup. Before the summer drinks were listed, the original 500 milliliters of the master's ice tea also weighed 10 milliliters from 500 milliliters.
in July 2007, more than 10 famous instant noodle enterprises, such as Kangshifu, reunification, and so on, joined hands to raise prices. The average price increase was 20%. Subsequently, the development and Reform Commission announced that the price rise of the instant noodles is a collusion act, violating the relevant laws. After the "bright rise" was stopped, Kangshifu came out with the "reduction and no price" technique again, in which the beef face reduced from 90 grams to 85 grams, and the "shrinkage" was more than 5%.
in the past six months, the news of "three jump" of instant noodle prices is impressive. From November 2010, the price of Kangshifu bagged instant noodles rose by 10%, and the classic series of 30% bags of instant noodles were raised from 2 yuan to 2.2 yuan, which once triggered a prolonged zero supply war of Carrefour, a French retailer who did not agree to raise the price.
and since April 2010, there have been media reports. The noodle cake in the instant noodle of Kangshifu's instant noodles has been thin again. The original 100 grams dropped to 95 grams, and the original 95 grams dropped to 90 grams.
in fact, the weight of products is far more than the two products. The canned potato chips have been reduced from 120 grams to 110 grams, and Mengniu jujube yogurt has also been reduced from 1.5 kg to 1.2 kg.
subtraction of the means of concealment of consumers is not easy to find
"the price of raw materials is rising, the market competition is fierce, it is the main reason that many merchants choose the recessive price increase." Chen Jing, an analyst with Beijing Oriental Agribusiness Consulting Co., Ltd. With Master Kang daily C series as an example, the product belongs to the low concentration juice, the sugar content is up to about 30%, the sugar price has risen from 5270 yuan per ton last year to 7346 yuan / ton, up to 39%; the price of the raw material of plastic bottles has also increased from the year to date.
according to the introduction, the low concentration juice accounts for 80% of the fruit juice market. All the enterprises that produce fruit juice have been involved in this field. The competition is fierce. In order to lock the consumers and maintain the market share, the general enterprises are afraid to increase the price easily. "Consumers are more sensitive to prices. If products are more substitutable, then no one will dare to take the lead in raising prices. On the contrary,.Quot; decrement.Quot; the method is relatively hidden, not easy for consumers Cha Jue. " Chen Jing said.
consumers say
rise point is understandable, do not go up secretly deceive
hidden price increases, so that consumers feel very hurt. Reporters at the Shanghai Carrefour Xhenzhuang shop random interview, Ms. Liu said, if the manufacturer because of the raw material prices rise resulting in higher cost of production, the appropriate price rise is also not good. But we hope that we will clearly increase the price, instead of secretly raising prices in disguised form, so that consumers will be cheated. Another Ms. Mo also said that its implicit price rise is not as good as the price increase, at least let consumers have a mind, can be compared.
"at present, China's inflation pressure is bigger, enterprises should bear certain social responsibilities, and can not pass all cost pressures on consumers." Qi Xiaozhai, director of Shanghai business economy research center, said.
experts view
the profit
industry experts say that under the market economy, enterprises are under the pressure of cost, and the moderate increase in price can be understood. But some manufacturers frequently increase their prices, which is not explained by cost push. In some industries with high market concentration, the competent authorities may intervene to investigate whether they are suspected of abusing their dominant position and increasing their prices arbitrarily.
Ma Wenfeng, an analyst at the eastern Agribusiness Consulting Company, used to work in a food company. He said that the price of raw materials is rising more clearly, but it is not necessarily so high to digest terminal products. Many enterprises are in the name of "inflation" to catch up with the wind and raise their prices. In fact, they hope to make more money.
a reporter found that many companies with higher prices are still very beautiful, and the price rises are not really "unbearable pressure", but in order to maintain considerable profits. The annual report showed that in 2010, the overall turnover of Kangshifu Holding Co., Ltd. was more innovative, up 31.5% to 6 billion 681 million US dollars compared to the same period in the previous year, and the profit of shareholders increased by 24.4% to $477 million.
corresponds to the high share of Kangshifu in some commodity markets. The market agency susiet believes that Master Kang occupies the first place of market share in many categories, which means the bargaining power for retailers and suppliers is stronger, and these enterprises often act as the pioneer of price rise.
Ma Wenfeng believes that if the monopolistic enterprises are to rise in price, regulators can ask them to publish their specific costs and profits to the public, and decide whether to increase their prices in the form of public hearings. According to the Xinhua News Agency