The price of Ji'nan brand ice cream is rising, and 1 yuan ice cream is not seen
Shandong news network April 16th news (reporter Li Hu) with the rising temperature in Ji'nan in recent days, the sale of cold drink market has also begun to rise rapidly. Influenced by the rising price of raw materials and the increase of logistics cost, the retail price of some products of Yili, Mengniu and other brands rose by 0.5 yuan, and the ice cream of 1 yuan had been difficult to find in the market.
the price of some mid-range products, which represented by Erie and Mengniu, increased the price of some 1.5 to 3 yuan products by 0.5 yuan, or about 33%. The reporter came to a cold drink shop in the western culture road. The owner of the store, Ms. Zhao told the reporter, "some of the ice cream price of Yili and Mengniu all rose, 1 yuan rose to 1.5 yuan, and 1.5 yuan rose to 2 yuan." With Yili ice cream as an example, the retail price of "corn" ice cream before the retail price is 1 yuan a branch, now 1.5 yuan a branch, "Qiao Yue Zi" before selling 2 yuan a branch, now up to 2.5 yuan one, "four circles" also rose to 2 yuan.
the reason for this price rise, a brand cold drink of Ji'nan dealers said, mainly because of glutinous rice, white sugar, green beans and other raw materials have been different levels of price increases, and the cost of logistics links increased, the prices of the manufacturers are inevitable. "This price increase is mainly aimed at some intermediate products. Consumers have a high dependence on the brands of these products. The rise in the price of 0.5 yuan will not affect the sales of the products. Low price products themselves have limited sales volume, which has little impact on enterprises.
"this year, the ice-cream has generally risen 0.5 yuan, some original 1 yuan ice cream also rose to 1.5 yuan, now 1 yuan of ice cream in the market has been very difficult to see." Mr. Guo, who has been engaged in cold drinks for many years, told reporters. "Part of the 1 yuan ice cream prices have been raised, the profit margins are very small, many businesses are reluctant to purchase. Only a few local cold drinks manufacturers in Ji'nan market are still producing low-priced ice cream, mainly in some parts of the suburbs. "
the majority of the public expressed their understanding of the price rise of the major brands of cold drinks. Mr. Wang told reporters, "now that prices are rising, who will eat 1 yuan of ice cream?" Ice cream is not a necessity, or a good choice. At the least, your psychological quality is better than that. " Ms. Song said: "as long as we do not have any safety problems, the price increase of 0.5 yuan is acceptable.