black tea is becoming more and more popular with urban white-collar workers, Chen Changli a year ago, the black tea, which was rarely known to the Jinan people a year ago, was warming up in Ji'nan. After a short "guerrilla war", Baisha Creek, black beauty, Xiang Yi, Gao Jia Shan, high Ma Erxi, Quansheng Road, Yongtai Fu, Jin Feng thick, Li Yuan long, tea black tea, Yi Qingyuan and other Hunan black tea factories are flocking into the shop in the form of "group army". The true color of black tea "black industry" gradually revealed itself and greatly overtook the trend of "Puer fever".
more than half of the mainstream tea factories in Hunan entered into
in October 29th afternoon, the reporter saw in Ji'nan Zhang Zhuang Road tea market, a tea shop has just completed the decoration. Although the tablet outside the store still writes the words "green tea, Tieguanyin" and other words, but on the wall of its shop, it has changed into two lines: Hunan Black Beauty Industry Co., Ltd. - Shandong marketing center. Deng Fangwu, his boss, told reporters that after selling the existing tea stocks, the store would gradually turn to black tea.
another Ji'nan tea wholesale market called "tea lovers tea" shop, black tea famous brand Baisha brook logo is very conspicuous. It is the marketing center of Baisha Creek factory in Shandong, Hunan. Similar to Deng Fangwu, Tang Qinqiang, the general manager of the store, had not been mainly engaged in black tea, but was recently "transformed". Reporters in the tea market visited a circle, found that more than a month ago or accidentally saw the black tea shop sprung up like mushrooms. In addition to the above two brands, more than ten black tea brands, such as Xiang Yi, Gao Jia Shan, Kao ma er Xi, Quan Sheng Dao, Yongtai Fu, Jin Feng thick, Li Yuan long, Chinese tea black tea and Yi Qingyuan, have set up a marketing center on the tea market near Zhang Zhuang road. The bosses are mostly Hunan tea merchants.
according to Deng Fangwu, there are about more than 40 black tea factories in Hunan, which is the main origin of black tea. There are about 20 large ones. In the past few months, more than half of the black tea factory of Hunan has entered Ji'nan.
in a year, the sales volume has increased by dozens of times
as the largest tea distributing center in Jiangbei, Ji'nan tea market has become the treasure place of Hunan black tea merchants. "When we have just entered the Ji'nan market, only a few million yuan of black tea can be sold every month. The wholesale volume in the last few months has reached hundreds of thousands, even millions of months," Tang said to reporters. At present, Tang Qinqiang's Direct stores and franchises in Ji'nan have reached five. "This number will increase," Tang Qinqiang said. According to his analysis, the proportion of black tea sales in the whole Ji'nan tea market is still very small, however, this kind of tea is being recognized by the consumers, and the potential of the future market is huge.
the Ji'nan tea merchant's collective commitment does not raise the price of
a tea merchant who did not want to be named said that many speculators have shifted their focus to Ji'nan after frying the southern dark tea market. In this regard, several tea factory dealers said they were very worried about the old way that black tea would take Pu'er tea once it was hyped, and they decided to unite to resist the black hype, and to make a collective commitment to not increase the price in the year and not to stock up. But there are also people in the industry who say that black tea is hard to stop if hot money enters. (reporter Liu Yanbo)