Re: summer dairy prices suffer from "shrink" milk prices are not as high as water.
" government related departments have come down to research and hope to be able to move on the pricing mechanism or market regulation, and also have the best policy support for the farms. " Mr Tian said: "it is not at the cost of breeding cost at present. The initiative of dairy companies for pricing is too great."
milk prices fluctuate like roller coaster, the most damaging is dairy farmers. In 2013, Mr. Wang, who withdrew from the dairy farming industry in 2013, said that the price fluctuations in the year of 2008 were very strong, and the overall level was at a relatively low level. The large ranch might have a contract with the milk enterprises. In the price, there were some bargaining rights in the price, and the small farmers could only follow the market. Now the cost is rising and it's hard to make money.
Song Liang, a dairy expert, said in an interview that the current cost of dairy farming in China is very high, and the cost is up one or two percentage points, which is very troublesome for the dairy farmers. It's really hard for dairy farmers to cut costs. For dairy farmers, if the cost can be reduced by one percent points, it can be slightly profitable. However, the cost of dairy farming will increase by two to three percentage points, or even five percentage points. Then, some farmers or large farming enterprises will lose money.
milk prices plunged sharply, dairy farmers increasingly difficult, milk enterprises are also increasingly difficult. Judging from the performance of each dairy company in the first half of 2018, the outlook is not optimistic. According to reports, in July 14th, the Royal Group released the 2018 semi annual performance notice amendment notice. Notice is expected in the first half of 2018 attributable to shareholders of listed companies net profit loss of 80 million 79 thousand yuan to 65 million 519 thousand and 200 yuan. In a quarterly report, the emperor's group also predicted that in the first half of 2018, the company owned the net profit of the shareholders of the listed company, and did not belong to the profit of 17 million 834 thousand to 53 million 501 thousand and 900 yuan. In just two months, the company's performance estimate has shifted from positive to negative.
the expert dairy industry or the cause of the big dive of the present milk price that will cause the
the main reason for the current milk price, what are the main factors besides the off-season factors?
in the afternoon of July 26th, Chinese food industry research institute researcher Zhu Dan Peng said in an interview with reporters that China's dairy industry has been out of the whole for the last ten years. The impact of the melamine incident has entered a stage of recovery. Based on the understanding that Chinese consumers have just needed for dairy products, more consumers used milk as an extra food outside the meal, and now milk is becoming more and more necessary, thus raising the demand for the whole Chinese dairy market. In the course of the rally, more and more domestic dairy companies have expanded their capacity, while the demand for the European and American markets is weak, and more foreign dairy companies have put their focus on the Chinese market. Chinese and foreign dairy enterprises will put the market on a large scale, coupled with the factors of off-season promotion, which will surely cause the present situation.
"now I am in Guangzhou, the supermarket has a lot of imported milk, and the price is very cheap." Zhu Danpeng said.
Song Liang also expressed a similar view. In an interview, he said the phenomenon of pure milk discounts and even half discounts in the summer, in fact, reflected two problems. First of all, for many people, pure milk is served as a breakfast meal or dinner companion product. In addition, consumption of cold drinks began to increase in summer. Under such circumstances, the sales of pure milk will be reduced. Besides the fact that summer is the off-season of pure milk sales, the price war of Chinese dairy brands is continuing. More and more imported products, and the price is very cheap, which forced the price of pure milk of these brands in China began to decline. In particular, some high-end products, they will continue to discount the way to promote sales, to digest the capacity of products.
for the next market industry, Zhu Dan Peng said that in 2018, China's dairy industry promotion will not stop. This kind of price war promotion is not a healthy competition. It not only hurts dairy farmers, but also is not a good thing for China's dairy industry. In the process, regional brands are more harmed and others may be shuffled out.