Summer dairy prices suffer from "shrink" milk prices are not as high as water.
Ji'nan daily
thermal expansion and contraction is a common common sense. In this hot summer, the price of milk at room temperature has shrunk dramatically. The marketing efforts of all major dairy enterprises are unprecedented. The price of a bag of milk is not even as good as that of a bottle of mineral water.
milk price "hot shrink", although there is a weak factor, but more Chinese dairy brand price war and import products more and more, and discount promotion factors. Judging from the market situation, the sale promotion seems to be the main theme of this year's dairy industry. This kind of bad competition is undoubtedly good for consumers at the expense side, but in the long run, it is not good for the industry side. With the continuous price war, the domestic dairy industry may enter a shuffle period.
the price of diving milk is not as good as mineral water
in the morning of July 26th. Reporters came to a large supermarket in Western Ji'nan. The middle and old people who came to buy vegetables were crowded with supermarkets. Most of them were surrounded by fresh vegetable areas, raw meat, seafood areas, and the area of refrigerated yogurt and meat products. In sharp contrast, there are few people in the normal temperature milk area.
reporters found that few people came to choose the normal temperature milk area, and the sales promotion was very strong. With the common Mengniu, Yili and other brands for example, the original price of a pure milk of Mengniu is 41.6 yuan per box. Now the promotion policy is "11.7 yuan". After the discount, the original price of a box of only 29.9 yuan per box for each case is 40 yuan. The promotion policy is "11.84 yuan", and only 28.16 yuan per box. The boxes of other milk products are also full of promotional labels, which are full of promotional information such as "8 yuan reduction" and "10 yuan reduction".
"supermarket activities, manufacturers also have promotional policies, now buy the price is very appropriate." A well-known milk brand salesperson said that now is off-season, promotions are normal. It's so hot that many people will drink cold yogurt and drink less milk. Manufacturers will promote sales in this year. But she also admits that this year's sales promotion is somewhat "unprecedented".
in another large supermarket on Dikou Road, the reporter saw that the promotion of normal temperature milk was also very strong. A product of Bailey bag, although the price has not changed, but it is offered in disguised form. 16 bags per box, the price is 31.6 yuan, but the box has more than 10 bags of adhesive tape, and it costs about 1.2 yuan per bag of milk.
"this bag of milk is not as good as a bottle of mineral water." Mr. Wang, who passed the milk promotion area, sighed. But he didn't buy a box to go home. "On such a hot day, it's still cool to drink frozen yogurt."
in addition to this conventional pure milk promotion, consumers' impression of "high-end" milk is also being promoted, such as Yili milk in the supermarket on dike road, which is "good news" - a lift of pure milk from the Yili Golden and a full milk for Illinois. The reporter saw that the price of Yili Golden pure milk was 58.6 yuan, while the price of Yili Shu Hua whole milk was 48.6 yuan.
the low price promotion of milk is not just a phenomenon in Ji'nan. According to the media, Beijing, Jiangsu, Guangdong, including the city of the province, the milk in the supermarket is widely promoting low price promotion.
milk farmers have suffered a substantial reduction in the price of milk at the lowest valley
in three years. Is it because of the excess capacity in the upper reaches of the milk? To this end, the reporter interviewed the heads of several cattle farms in Ji'nan, but the actual situation was not the case.
Mr. Hou, the head of the Ji'nan ancient cow breeding Co., Ltd., said that the company has raised more than 300 cows on this side. In recent years, the price of milk has been going downhill. Now the purchase price of milk enterprises is 3.6 yuan per kilogram, and the highest one kilogram of more than 5 yuan in the previous years.
milk prices have been declining, but the cost has been rising. Now feed prices rose from 2000 yuan to more than 3000 yuan, workers were originally 1500 yuan to do it, now 2500 yuan a month can not find people. Many farmers do not do it. " Mr. Hou said.
Mr. Tian, the head of another breeding enterprise, has worked for 18 years in dairy farming. He is a highly educated student in a farming school. For the price of milk, he has been recording for more than 10 years, and this year's price is the lowest in the last two or three years.
Mr. Tian said that when the price of milk began to rise in 2013 to the highest point, one kilogram could sell more than five yuan, and then it was going downhill. He calculated that the average last year was only 3.4 yuan a kilogram, and probably 3.3 yuan this year. In recent years, the withdrawal of many farms, the closure of failures, and the fact that the excessive supply of milk in the market has led to a decline in prices is not accurate. "Summer itself is also a relatively small season for dairy cows."