Re: Ji'nan fruit shop is everywhere, and the popularity of imported fruit is half of the market.
durian from the end to the table
the fastest also a week
in recent years, China's foreign sea, land and air channels are more and more smooth, coupled with the progress of cold chain logistics technology, to provide the basic guarantee for the import of fruit to China.
Xu Yunfeng said, for example, durian, for example, most of the durian is shipped by sea, the best place to enter the customs is the Shenzhen snake mouth, if Shenzhen port is busy, it will be cleared from Hongkong. Although shipping is cheaper, it has longer time. Therefore, sometimes land transportation is also a very important mode of transportation.
the proper season of durian in the northern part of Thailand, most of the time, the durian there will be able to go to the gateway in one day, but from the gateway to Ji'nan will take one or two days, and then the sales and other links, a Durian from a piece of land in Thailand, and then to a family in the south of the table, the fastest It will take a week, too. The whole process of transportation is cold chain transportation. From Guangzhou to Ji'nan, the freight cost is about 8000 yuan to 10000 yuan per ton.
many domestic businesses took a fancy to the business opportunities of Thailand durian, and simply started doing business in Thailand. In Thailand, some large fruit businesses in Shandong have planted durian plants locally, harvested locally, packed locally, and exported to various countries. The exhibition grass also planted the durian in Thailand. When the durian was about seven or eight minutes ripe, it was harvested. After processing and packing, it was transported to China by land transportation or sea transport. Some are exported directly from Thailand to the United States, Australia and other countries.
the price is not high
although the import fruit transportation cycle is long, the damage rate is relatively high, the cold chain logistics cost is high, but its price is not necessarily high. Yu Fei, the general manager of the city, in Thailand, the harvest price of a Durian is about 85 to 100 baht, which is about 16.7 to 19.7 yuan. In China, the retail price of durian is only eighteen, nine yuan a Jin. The price of imported fruit is not high because of the large volume of goods.
, of course, there are exceptions. Yu Fei told reporters that this year Vietnam's green coconut in the local price is a dozen (12) about 8 yuan RMB, but in China, a dozen can sell more than 100 yuan.
for the import wholesalers, the most worried is that the temperature control of the cold chain logistics car in the transportation process will not do well. Once the temperature control is not good, the durian may "burn off". The so-called "burn", is because the weather is too hot, durian to Customs has been cracked, the goods can only be sold near, the original value of the value of thirty or forty million yuan can only be sold to tens of thousands of yuan to tens of thousands of yuan, a few hundred thousand yuan. If it has been cracked in the port, it will take two days to carry it to Ji'nan. It will take three or four days from the market of Ji'nan to the hands of the customers. After a few days, the cracked durian will not be able to eat it.
"Western goods" threshold is higher
more than one year in the fruit wholesale market of dike road, and many wholesalers in the market take goods from him. "There are two main categories of foreign fruits," southeast goods "and" America goods "from Southeast Asia. "The fruit supply chain vice president Xu Yunfeng said that there are more fruits in Southeast Asia, durian, mango, rubber, pitaya, are all" East goods ", and" Western goods "are more popular in Chilean cars, red orange and American orange, orange, and so on. Relatively speaking, the threshold of imports of "Western goods" is even higher. In western countries, the requirements for domestic partners are relatively high, and small companies usually do not get the supply. "They have requirements for the quantity ordered and require payment first." According to the introduction, if there is no capital, cooperation is generally difficult to negotiate. Now, these "west goods" are basically big shippers who take the goods and then distribute them to the domestic market. And the doorsill of "East goods" is much lower. The fruit trade channel between Southeast Asian countries and China is very mature. Anyone who can find a source of goods in Southeast Asian countries can get a share. Guangxi's friendship and Yunnan's Mohan are very mature trade channels.
the quality and price is relatively stable
imports of fruit category are more than
in recent years, benefited from the strengthening of national level cooperation, especially benefiting from the "one along the road" initiative, and more and more imported fruits have begun to enter the domestic market more smoothly.
at the same time, Yu Fei believes that the import of fruits in the domestic market has increased over the past few years, which is also related to the improvement of consumers' living standards and the improvement of their consumption ability. "In these years, a lot of people go out of the country to travel and have tasted a lot of special fruit in the local area. After they come back, they have greatly stimulated the demand for foreign fruits and stimulated the consumption of imported fruits."
relatively speaking, the seasonal characteristics of domestic fruits are relatively obvious, and the products are relatively simple. And imported fruits are available almost all the year round, for example, the black beauty watermelon of Vietnam is sold all the year round. Because of a more rich product variety, the fruit supermarket has not been worried about the sale of products all the year round, making it independent from the vegetable market. Yu Fei roughly estimated that nearly three years, fruit stores may have increased by nearly ten times.
in addition, the import of fruit has a brand advantage in the market, the production is relatively standardized, in the planting, harvest, processing, storage, sales and other links, there are relatively clear standards, the quality is more stable on the other hand, the related industry association will also limit the capacity, the minimum pricing, there is a professional body test mark. In order to endorse, the quality and price are relatively stable. This is also a great advantage of importing fruit.