source: life daily
[b] [/b] 22, Ji'nan supermarket, once a large price high moon cakes started a large number of sale, "buy one gift two", "eighty percent off discount" The cry of the cry rises and falls. But where will the rest of the moon cakes go? The reporter launched an investigation.
[b] moon cake staged "the last crazy" [/b]
22 noon, in the provincial capital of the big run and Carrefour supermarket, before the piled moon cake boxes are not seen, the main area of the supermarket, red wine and liquor promotion position instead of moon cake.
in the moon cake area of big run hair, the reporter saw that the bulk moon cake has become the object of a lot of people to buy: the original price of 7.8 yuan a jin of Guangzhou moon cake, now buy a gift of two, cause the public to buy. The salesman just opened a box of moon cakes and was immediately snapped up. "It's much cheaper than yesterday. I bought a big bag of 10 dollars, and I can eat it for breakfast." A young man with glasses told the reporter.
and next to the gift box, only a few boxes of moon cakes on the counter, "258 yuan a box of charcoal moon cakes are now sold only 58 yuan, more cost-effective ah!" sales staff from time to time to the customers. A number of moon cake brand promoters said that at most until noon tomorrow, the unsold moon cakes would be withdrawn to the manufacturers.
[b] surplus moon cake has 4 kinds of processing channels [/b]
in the provincial moon cake market, in addition to the A, holly, Yikang, rice garden and other brands, there are some cantonese moon cakes produced from the south. Most local brands have their own marketing stores, while foreign brands are mainly sold through supermarkets.
business is not sold out of the moon cake usually how to deal with it? Where will the flow after the festival? "Now the factory production of moon cake is generally in order to produce, so the inventory control is better, the surplus is not large." Han Zengbo, production manager of the rice garden restaurant company, told reporters.
reporter consults a few other moon cake manufacturers, the way that each family handles the sale of mooncakes is roughly the same, basically the four big way: one is the low price discount in the shelf life, such as Beijing some manufacturers disassemble the moon cake packing box, 10 only sell 10 yuan in the plastic bag; two is internal processing to the staff; three is in The moon cake filling is used for other pastries during the shelf life; the fourth way is to sell to the pig farm for feed or to concentrate on destruction, of course, on the premise that the moon cake has passed the shelf life.
[b] moon cake factory to do a quarter to eat half a year [/b]
this year, the provincial capital of the moon cake production has a certain increase compared to last year, Ji'nan Yikang Food Factory Co., Ltd. General Manager Wei Yu Jun said that their production plan last year and the previous year were 600 thousand jin, this year, up to 650 thousand jin. Han Zengbo of rice garden said they raised their production plan by about 1/3 this year.
in addition to several traditional manufacturers, Jin Deli, Zhu master and some other food factories which do not specialize with the moon cake are also involved in the moon cake market. How big is the moon cake's economic cake?
"the moon cake market has a jargon," do one season, eat a year ", although some exaggerations, but for many manufacturers Usually, only one season of moon cake can be used to feed the factory for more than half a year. On the 22 day, a salesperson from a small food factory said in an interview with reporters, "the profit of moon cake is at least 50%." He told reporters that no matter what flavor and stuffing, the main raw materials are moon flour, cooking oil and sugar. Although raw material prices have risen a lot since the end of last year, they are nothing compared to the retail price of 100 yuan or even hundreds of dollars per box.
some large food factories believe that their profits are not high compared to those who make mooncakes for hotels. Because of the rising prices of raw materials such as lotus seeds and sugar this year, it also overcame the excessive packaging of moon cakes, thus compressing the profit margins of enterprises. "We do not earn more money than those of the processing enterprises. They earn money by pointing to the Mid Autumn Festival, and their profits can reach 100%." The head of a food company said.