source: Qilu Evening Newspaper. Qilu one reporter Wang Huang Intern Wang Jiajia
< br / > why will invest the cake Why did the industry come to Ji'nan?
the rapid development of the pastry industry is closely related to the upgrading of pastry consumption. Before that, most of the peach cakes in Ji'nan were husband and wife shops. The shops were simple and some were temporary houses. Most of the products are peach, honey cake, croissant, mung bean cake and so on. "Store image is gradually difficult to meet the needs of the market. It is hard to adapt to more and more tastes and styles. Liu Min said that the Chinese pastries run by the couple's small shops have just opened with a small profit and sale as a selling point, and it is easy to attract the visitors, but how to leave the guests after a period of time has become a problem.
He Huajun says the baking industry is looking for new models. This year, the bake industry association of the National Federation of industry and Commerce of China has put forward the revival of Chinese pastry. It also set up a middle point Specialized Committee, pushing the "midpoint revival of the city card" in the whole country, hoping to find the new vigor of the baking industry from the traditional pastry, which has caused the revival of Chinese pastry in the industry. "The city card project is to select a few pastries in the provinces to dig local traditional pastries, Shandong Province selected 4, including Ji'nan rice garden, Yikang, and Weifang and Zaozhuang. A lot of people look at the market. "
"the standardization level of West Point is high, and it can also achieve factory distribution, brand chain operation, and most of the mid point shops are hard to achieve." Liu Min said, at present, the brand of Beijing's rice village is very rich, but the market recognition rate from Beijing to Ji'nan is different. Ji'nan's local pastry is a big pastry, but a big pastry has not been mass produced and there are no more direct outlets. This gives more room for development of new brand shops such as Gong Yi Wei, Wei Zhong point, Niu Ji and so on. "
" Ji'nan's cake market is very open, there is no exclusion, so whether Jiangxi, Shanghai, Beijing or where the pastry products come from, the Jinan people are willing to try. In addition, the Shandong people are very ceremonial, they like to send some cakes, and they also like to eat them. Yan Shichun, President of the Ji'nan Food Industry Association, said that how to attract more fashionable and younger "post-90s" and "after 00" consumers is the problem that the pastry industry should think about, so more and more fashionable and refined new Chinese pastry shops have come out.
a shop owner of a big pastry shop said that most of the shops attracted the elderly. These new brand pastry shops know better what young people need. It can also be seen from the location of the shop, the road and the mountain street, the peace road and the East Road of culture. There are primary and secondary schools or universities along the line. It is also the place for the young people in Ji'nan to go shopping.
"there are many new combinations of new Chinese pastry, including the use of cheese and cream in Chinese pastry." He Huajun said. Liu Min said that there are nearly 100 kinds of products of Gong Yi Wei, which will be changed according to seasons besides fixed main products.