in this year's moon cake market, the moon cake in Ji'nan is the main "taste brand". On the basis of adhering to the traditional taste, new flavors of moon cakes are also introduced. Attract customers. Reporter Cui Jian photo
year old year cake similar, year old year old stuffing different, so describe the annual moon cake taste change should be more appropriate. With the approaching of the Mid Autumn Festival, the moon cake war has already started. Many supermarkets in our city have found that the taste of the moon cakes this year is very rich. The traditional moon cakes and the new moon cakes have different consumer groups, and the Ji'nan real estate moon cakes also have their own mooncakes.
this morning, the reporter saw in a large supermarket that there are thirty or forty kinds of flavors for bulk mooncakes, including the traditional flavors such as bean sand, five kernels, Lian Rong and jujube mud, as well as the fresh flavors of gelatin, seaweed, purple sweet potato and pepper salt, as well as mixed cream coconut, bean sand egg yolk, yolk chestnut, and so on. Flavor。 Sales staff said that the older citizens prefer the traditional taste moon cakes when they choose to buy moon cakes, while young people are willing to try all kinds of new flavors.
Hu Min, deputy general manager of Shandong Jinqiao food factory and the pastry judge of Shandong Food Association, told reporters that in the moon cakes produced by Jinqiao, a product of five kernel, cream pineapple, Lian Rong, yolk bean sand and so on, has been produced for more than 15 years. The reporter found that many real estate moon cakes, such as Ji'nan rice garden, Yikang, min Tian and Kangkang, have similar conditions, including the traditional grapes, such as the soft moon, five kernels and the bean sand.
many moon cakes manufacturer in charge of the interview, said that the traditional flavor of the moon cake distinctive features, after many years of the market after the test has not been eliminated, still occupy a considerable market share. Wei Jun, director of Ji'nan Yikang food factory, told reporters that traditional tastes are more popular among middle-aged and elderly people. Kong Qingjiang, deputy general manager of Ji'nan min Tian flour Co., Ltd., also believes that the traditional taste moon cake is more suitable for the taste of the Jinan people, especially the mooncakes with the "people" route, which is in the middle of the price and is more suitable for the public.
He Huajun, general manager of the rice Park Food Co., Ltd. told reporters that the last four years, the company produced a "100 year crisp moon" based traditional crisp moon cake production doubled each year, and the production of crisp moon cakes has already accounted for 50% of the company's moon cake sales. "In the last few years, the market is especially popular with the wide style moon cakes and thin stuffing, but the moon cake is high sugar and high oil. As people begin to pay attention to the health of the diet, the traditional crisp moon cakes have been reopened because of low sugar, low oil and low fat." He Huajun said.
this year's moon cake market, there are Jinqiao sugar free pumpkin, sugar free red ginseng, Mocha coffee moon cake, Yikang charcoal roast coffee, hazelnut, crisp cheese, chocolate coffee moon cake, folk chrysanthemum Pu'er tea, crisp beef and a variety of new flavors of moon cake. Unlike traditional tastes, the new moon cakes that are available every year are mainly aimed at young people who are willing to try new things.
the head of Shandong Jinqiao food director said that the taste of the moon cake will be adjusted every year. The new taste is mainly to try out the sales market, keep the accepted taste and eliminate the general taste of the sales situation. Yi Kang's annual new taste moon cake accounts for 10%-15% of all moon cakes. Yu Hongchang, chairman of the chairman of Ji'nan group Kang group and general manager of the rice Park Food Co., Ltd., said that although the new taste is very popular with young people, the traditional taste will still occupy a considerable market share.
reporter learned that in the early September of this year, the Ji'nan food industry association and the Municipal Association of consumers' Association selected our city's fine quality and high quality moon cakes. Finally, 26 kinds of moon cakes, such as the rice Garden brand coconut moon cakes, the Alice brand white lotus moon cakes, the moon cake of Qiao Jia gate brand, and the large American Almond moon cakes, were evaluated as the 2010 year. 7 moon cakes, such as Ji'nan boutique moon cake, min Tian brand Pu'er tea moon cake, golden dill brand cream coconut moon cake and so on, were rated as the high quality moon cakes in Ji'nan in 2010, which may provide reference for the citizens to choose the moon cakes. (reporter Yang Yongqing)