A bag of milk 200 grams, 180 grams, 160 grams of yoghurt thin body disguised price increase?
food and drink now, more and more specifications, also bags of yogurt, 200 grams of installed, also 200 milliliter installed, and 180 grams, 160 grams, 150 grams, 25 grams. Consumers suggested that the specification of yogurt should be standardized for convenience of purchase, but experts said it was "not very realistic".
reporters walked into the yogurt sales area of the supermarket, and found that the range of bags of yogurt in this range is quite diverse. Four or five years ago, he sent the product only one or two specifications, when the cost rises, the price will rise accordingly, but now, the adjustment frequency is greatly reduced, but more and more product specifications.
Sun Jianquan, general manager of cow milk industry, said this is more and more closely related to market competition. As the cost of raw materials rises, companies are afraid to lose the market and dare not to raise prices. They adopt the "recessive price raising" strategy to quietly reduce the weight or capacity without changing the price. In fact, in recent years, this variable size "lean" price raising phenomenon is very common in the food and beverage industry, such as Sprite, cola, beer and other canned drinks, originally unified into 355 milliliters of the specifications, and now derived 330 milliliters and 350 ml of 2 specifications.
"from a legal point of view, there is no violation in this way, and they have marked the net content on the outer packing, and they have done the obligation to inform them." Chen Geng, a consultant in management, said in an interview with reporters. Ms. Li, the citizen, said that the rapid consumer goods production enterprises are in their own right, and the specifications can be changed arbitrarily. It is a good way for them to transfer the cost of changing the price, and it is suggested that the specifications of the fast consumer goods are also standardized. Chen Geng believes that Ms. Li's proposal is not realistic. Once the specifications are standardized, the diversification of the product will be limited and the consumer's choice is limited. (reporter Liu Biao)