Part of the supermarket food is cheaper than the farmers' market.
reporter Zhou Ying
according to the data published by the National Bureau of statistics, the price of vegetables has been rising continuously since July. By August 18th, the average price of vegetables has increased by 17.9%, of which more than half of the vegetable prices have risen above 20%. There were 16 kinds of vegetables monitored in Ji'nan, and the prices increased by 16. Compared with June, spinach, leeks, cauliflower, ginger and garlic increased considerably, reaching a maximum of 88%. The rise of
vegetable prices has given the public more and more attention to vegetable prices. The prices of vegetables in market markets or farmers' markets seem to be a consensus for many people. But with the change in the management of some big supermarkets, the prices of vegetables in many supermarkets are decreasing, and some even more than half of the vegetable prices are lower than the farmers' market.
supermarket vegetables do not imagine so expensive
home to live in the Baotu Spring District of Ms. Wang, originally from the Ji'nan No. 2 near a farmer's market to buy vegetables, the near period of time often rain, start to the nearby Ginza shopping plaza to buy vegetables. She went to discover that many dishes in the supermarket were much cheaper than expected. In addition to the seven or eight kinds of special dishes that are fixed daily, which are far cheaper than those in the farmers' market, the prices of many ordinary vegetables are also lower than those in the farmers' market.
Ms. Wang said that home economic conditions are common, she will carefully weigh the price of vegetables before buying food. If she buys a green vegetable (a little more than 0.5 kilograms), she will feel expensive if more than two yuan is more than two yuan. Every day, buying vegetables from supermarkets is not over budget.
Ms. Qi likes to buy vegetables from the early Lotus supermarket, like the Hainan pumpkin she bought shortly before, 1 kg 1.18 yuan in the supermarket, and the farmer's market is 1 kilograms of 1.6 yuan. Common vegetables such as onions, green peppers and cucumbers are also cheaper than supermarkets.
the day before the day before, the reporter recorded the price of twenty or thirty kinds of vegetables, such as the big run hair supermarket, the Ginza shopping plaza supermarket, the farmer's market in the South Street of the Lin Xiang South Street, the farmer's market in Shengli Street, and so on. The price of more than half of the vegetables in two supermarkets was lower or equal than the farmer's market. There were 17 kinds of vegetables in the supermarket in the silver seat shopping plaza. The price of vegetables is lower than the farmers' market in the South Street of Lin Xiang.
like common tomatoes, Lin Xiang South Street farmers market average price of 1 kg 4.5 yuan, the victory Street farmers market average price of 1 kg 3.6 yuan, and Ginza shopping plaza and big run hair is 1 kilograms of 3 yuan. In the shopping plaza of Ginza, tomatoes are not special dishes, but rather packaged food on shelves.
self or direct supply to reduce the cost of supermarket
WAL-MART supermarket staff Ms. Zhang introduced, now the supermarket vegetables are directly purchased from the vegetable base, reducing the agent link. The large cold storage in supermarkets also provides a convenient condition for the stability of vegetable prices. Unlike the farmers' market, vegetable prices will rise sharply as long as they encounter bad weather.
supermarkets, supermarkets, lotus, Carrefour and other large supermarkets have also adopted vegetable direct supply business mode. Lotus also hung up the big brand of "Tang Wang Zhi Zhu" in the store.
from September last year, the Ginza shopping plaza supermarket changed the vegetables to self - owned and delivered by suppliers, but the pricing, inventory, and loss were managed by the mall itself. In addition to the original brand of pollution-free vegetables and organic vegetables, the price of ordinary vegetables has become more and more close to the people.
and in the farmer's market, a Chinese cabbage often goes through many distribution links from the vegetable field to the consumer. Some of the vegetable vendors do not even get into the vegetable wholesale market, but buy it from the other vegetable traders in the same farmer's market.
low prices drive other commodities to sell
although the farmers' market will raise prices layer by layer, but supermarkets also have various operating costs. How do supermarkets guarantee low price of vegetables under cost pressure? A staff member of the school of Rd. fruit and vegetable shows that low vegetable prices are also a means of promoting the overall sales of supermarkets.
some dishes are small profits, some special dishes are even zero Maori or negative Maori, the supermarket looks very lost, but low prices will attract consumers to the supermarket. The supermarket has a rich variety of commodities, many consumers will buy some fruit, cooked food or food and oil, daily necessities and other commodities. The supermarket has realized the purpose of realizing the overall profit with low price of vegetable to drive other goods.
Zhang Hongli, director of the fresh Department of the Ginza shopping plaza supermarket, said that the concept of low price vegetables at the supermarket is gradually accepted by consumers. The daily average sales of vegetables are about 20% higher than that before their own, and the sales can even reach two times that of the original. It also plays a leading role in the sale of other commodities. At present, supermarkets have implemented self-management of some raw meat, and if self operated mode is mature, they will also be promoted to fruits and other commodities.
although more and more supermarkets are starting to sell vegetables at low prices, but there are still supermarket vegetables operated by agents, some even green vegetables and pollution-free vegetables, no common vegetables, which make the price of vegetables high, and why in the statistical data of the price department, the five District Supermarket in Ji'nan City The average price of most vegetables is higher than that of farmers' markets.