Ji'nan's oil consumption before the festival "diving" promotion of a barrel of peanut oil fell by more than 40%
daily daily daily / > recently, reporters visited many supermarkets in the provincial capital to understand that the food oil promotion war started early, almost every brand was pushed. A discount of 100 yuan of peanut oil was 50 yuan, a drop of more than 40%.
edible oil prices before diving
reporters saw in many supermarkets, the most prominent promotional locations almost all put on cooking oil. Longda, Hu Ji, first square and other edible oil brands increased their promotional efforts, and promoters constantly recommended their brands to customers. Of course, the most popular interest is the promotion price on the price tag.
recently the factory promoted the peanut oil with a price of 139.9 yuan. The current price is only 109.8 yuan, and the barrel is 30 yuan cheaper. The promoters of Longda brand said that the promotion of the first brand was not to be outdone. Buy oil? My family is promoting sales. The original price of 119 yuan, now only need 69.9 yuan, eat or send friends or welfare is very appropriate. The promoters are working hard on sales promotion.
reporter saw that in the supermarket's edible oil area, the shelves were full of promotional labels, and peanut oil, blend oil, sunflower seed oil or soybean oil had basically been promoted. It has a direct price reduction and no price increase in brand. The original price is more than 500 ML on the basis of the original price, and the brand is given to attract customers by giving gifts such as soy sauce.
business sales promotion to seize the market
the Spring Festival, it is the peak season for all kinds of goods. Why is the price of edible oil in a normal way at this time, dive? The reporter consulted the relevant people about the problem, and they generally believed that the price of raw materials was lowered and the price of the edible oil was lowered. Duan Lianwei, an analyst at
oil, believes that the demand for edible oil is still declining in the early days. On the one hand, the oil factory sales promotion is the end of the year's sprint performance, on the one hand, it also wants to expand its sales market by promotion. This argument has also been approved by the relevant person in charge of the supermarket.
the person in charge said that in recent years, the holiday gift market has changed, so merchants are making more efforts to promote the holiday market.
at the same time, supermarkets have stepped up sales promotion, which also has some effect on online shopping. The official said that the cooking oil is only a holiday promotion, not a price adjustment across the board.