15, in a supermarket in the city of Quancheng, many brands of liquid milk promotion activities. Reporter Wang Feng photo
the price of rural cabbage is cheap, the Chinese cabbage stew vermicelli will spend less money, but the dairy industry is an exception. Now the original milk of Ji'nan is "like water", but the price of supermarket milk is still strong. Not only that, but also it is difficult to buy fresh milk from the raw milk in the supermarket. It is difficult to realize the desire of the good citizens to "pull the milk Brotherhood" by the consumption situation. Where is the reason behind it? The 15 day, the president of the Shandong Dairy Association, Zhang Zhimin, was connected. This is the source of the secret of the interview, which is also a "snob" for the milk companies. It is better to lose sales and prices.
15 noon, the reporter in the weft two road near a medium-sized supermarket in the dairy products sales area, a lot of liquid milk is engaged in promotional activities, such as buy a gift, buy a gift, and also have time limit, and then look at the original price, the slightest change. "This is only a temporary promotion, not a price reduction." Zhang Zhimin said that similar activities usually happen, and the public is tired. It is difficult to mobilize the enthusiasm of consumption.
the reporter visited a number of large supermarkets in Ji'nan and found that even in dairy cold storage areas, fresh milk accounted for a very small proportion, even if it was sold, the price remained firm. The price of the goods is usually made up of raw material cost, processing cost, circulation cost and reasonable profit. Now the cost of raw materials has fallen sharply and the terminal price is not reduced, Zhang Zhimin said, this may be related to the special nature of the fresh milk industry and should not be sold in supermarkets and other retail places. According to the introduction, the real fresh milk for the preservation of its vitamins and other active elements, the general use of pasteurized sterilization, after the whole cold chain transport to the hands of consumers, otherwise some of the active bacteria will disappear, the nutritional components will be destroyed, therefore, if sold in the supermarket, the necessary equipment is equipped with cold storage equipment, high cost.
this milk price drop is global, so the price of imported milk powder in China is also falling. Why does the price of liquid milk after water be so strong? Zhang Zhimin believes that the "snobbish" of milk enterprises is in the way, their eyes are more eyed on the rich, the introduction of a variety of high-end milk, the price will not come down naturally, "the current situation is that high-end milk sales in the market are too large, middle and low milk ratio is relatively small." Milk is supposed to be a popular consumer goods like steamed bread and dumplings, but now it is very unusual for businessmen to build luxury goods to buy patients. "With the improvement of people's living standard, this way needs the government to push forward the transformation, straighten out the price relationship, and not let the milk fall away." Zhang Zhimin said that because milk enters ordinary people's homes and becomes a necessity for people to live a reasonable diet, it is conducive to improving the national physique.
how to pick out fresh milk
a variety of dairy products in the supermarket, how can we pick out the fresh milk from the raw milk? Qu Xuxian, Secretary General of the Shandong animal husbandry association, said, "it is not good to look at the packing, and you have to look at the batching table carefully," and the fresh milk is pasteurized by seventy or eighty degrees Celsius. Also called pasteurized milk, it uses only a few raw materials, that is, fresh milk or raw milk.
see its nutrient content, protein content is greater than equal to 2.9 grams /100 grams, fat content is more than equal to 3.1 grams /100 grams, other milk powder mixed liquid milk, it is difficult to exceed this index. Another is to see its shelf life: 3 days, usually at 2-6 degrees Celsius preservation.