Supermarkets in Northeast China dominate rice in Ji'nan. Where do you sell the Yellow River rice?
the rice harvest of Wu Jiabao, Jiyang the Yellow River rice harvest, Zhangqiu clear water fragrant rice also has a good harvest... In downtown Ji'nan, many people know that local rice is on sale, but it's not so easy to buy some fresh food. A reporter found that in the new rice season, the local the Yellow River rice accounted for only about 10% of the market share, and the sales channels are very scattered, in the shopping mall, supermarket is almost unseen.
Supermarket: the rice in Northeast China
in the evening of October 29th, the reporter came to the Carrefour supermarket on the calendar mountain road. In the grain and oil areas, there are both bagged rice and bulk rice, but all the producing areas are in the northeast, without the trace of the local rice.
bags of rice including golden dragon fish, fragrant garden, fowlun gate, Jin Jian, North rice and other brands, 5 kilograms of a bag of vacuum packaging, the price range from 40 to 70 yuan. However, reporters saw that the origin of packaging on the back is Heilongjiang, Liaoning and Jilin northeast provinces. The bulk of the rice brand is "love and trust". According to the staff, this is the rice purchased by the supermarket grocery department, but the origin is still Heilongjiang.
in the morning of October 30th, the reporter came to Huayuan Road Da Yun hair, Ginza supermarket, and the two supermarkets were basically the northeast rice. Only a small amount of Jiangsu rice was sold and sold. "We have never sold local rice." The guide of the big run hair supermarket tells the reporter, one is the northeast rice itself sells well, two is the supermarket mainly depends on the bulk quantity, "Ji'nan big run hair sometimes sells seven or eight tons rice one day, although the local rice is similar to the northeast rice price, but the output is few, it is very difficult to supply the whole year."
farmers: local rice is sold directly to community
"the Yellow River rice, this year's new rice." Near the commercial street of sunshine Shun City, a farm truck full of rice is surrounded by a lot of people. The farmers who are busy selling say that they come from the Yellow River, Zhangqiu, and the rice on the car is own.
these rice are packed in woven bags, a bag of about 50 Jin, no other packaging specifications. There are many woven bags in front of farmers, including beans, flour, brown rice, millet and other agricultural products. The farmer said that buying bags of rice can help to deliver to the family. "Six thousand kilos of this car sold out in two days."
a farmer from Jiyang is selling rice at the gate of the Ginza Garden District on the West Road to Shanxi road. The farmer said that it had been selling watermelons here in the summer. "But we don't come here all day to sell rice."
in recent days, we can see farmers selling rice at the gate of some large residential areas in the provincial capital. "We usually come over in the evening and sell for a few hours." The farmer said that the neighbors who sold less grain in the village would sell the grain to themselves. The sale period of the new rice in general was one or two months. "If it is cold, we will not come out."
Market: local rice is only 10%
at noon on October 30th. The reporter came to the market of farm and sideline products of Zhang Zhuang Road, and the doorway of shops selling grain and oil is also full of bag rice. However, the merchants said that the rice is mainly northeast rice, while the local rice with "origin: Wu Jiabao" is only less than 10 bags, accounting for only 1/10 of the rice in the whole store.
in the seven Liebao comprehensive wholesale market, the seven or eight grain and oil stores on the first floor of the market almost all have the bag of Jiyang "slightly door" the Yellow River rice sales, and manufacturers are "Ji'nan Kunhua Rice Industry Co., Ltd.", 5 kilograms, 20 kilograms of two kinds of packaging prices are 25 yuan, 95 yuan, store owners can only buy the whole bag, not sell zero.
Cao Chuankun, general manager of Ji'nan Kunhua Rice Industry Co., Ltd. told reporters that the rice was sold from the the Yellow River rice base and the agricultural cooperative of the Jiyang Street office in Jiyang County, Gao Lou village. "This year, the company has received seventy thousand or eighty thousand jin of the Yellow River rice, mainly through the two distributors of the Ji'nan road and the industrial market." Cao Chuankun said that the company acquired more than 1.58 yuan per catty of rice and sold 2.2 yuan or 2.3 yuan for external sale. He made a rough calculation. In the rice market of Ji'nan, local rice accounts for 10%.
base:
at the Gaestgiveriet Hotel in the five continents of Zhang Zhuang Road, there is a long table beside the revolving door with two cases of pears and two bags of rice on the table. The shop assistant said that these rice were sold by Wu Jiabao rice in the shop. "We have the planting base, which is the most authentic Wu Jiabao the Yellow River rice."
shop assistant said, want to buy rice, need to deal with a membership card, not casual retail, and a membership card can only buy one hundred jin of rice, can not buy more, "can be reserved to our base to visit, to understand the production of rice."
to set up sales points in the hotel, Wu Chu Yi, the manager of Wuzhou Urban Agriculture Co., Ltd., said, "it is mainly to protect the the Yellow River rice brand in Wujiabao." "We want to use the form of membership, from the company base directly to the home, members of the family can monitor the base of the planting through video equipment, to ensure that eating at ease of rice." Wu Ruyi said that in addition to membership, every Sunday morning, there were also small bags of rice sold at the gate of Forest Park.
Ji'nan green wind agricultural science and Technology Development Co., Ltd. also planted Wu Jiabao rice on the transfer of the land in Wu's fort. Liu Hongchao, the marketing manager of the company, told reporters that the model of the group buying of base rice enterprises and institutions was almost no retail, and they did not store in the city. "Rice itself has seasonality, new rice is sold for half a year, it is impossible to shop specially, with rent, employee wages, water and electricity, like 'Jing Yin 119' rice, its own selling price is 3.5 yuan, the profit is very low, the store can't earn."
Network: logistics cost is high, online sale is not cost-effective
"self planting rice, purchase price interview." On the Internet, many agricultural cooperatives have set up Web pages to sell their own rice.
in October 28, 2011, the trademark of "Ming Shui Xiang Mei" was registered and obtained the right to use in SAIC. Li Yubao, deputy director of the production and Marketing Cooperative of Ming Shui fragrant rice, said that the main selling area of Ming Shui Xiang rice is in Zhangqiu, and the cooperatives that have 500 acres of land have not set up sales points in Ji'nan. "We may cooperate with the electricity suppliers for the next step, and we will sell rice."
reporter noticed that most of the rice sales on the Internet are agricultural cooperatives. For ordinary farmers, network sales are difficult. "Open the shop? We don't, we don't worry about it anyway." A farmer in Jiyang said that although he sold rice for several days, he could not get home, but he was able to get money when he sold it. "We only have more than 100 yuan for a bag of rice. It costs twenty or thirty yuan to send a company to deliver goods. It's really not worth the cost." A farmer said that although he had thought about opening shop, the high cost of logistics made him give up his idea.
why is the supermarket difficult to find the Yellow River rice? The agricultural sector related responsible person said that as Ji'nan the Yellow River has less rice planting area, small production and most of the rice is sold locally, it is difficult to have surplus rice into the city.
and some grain shops to earn profits, some "nameless rice" sticker to the the Yellow River rice label, some of the market on the sale of "the Yellow River rice", the actual poor quality of rice in the field.
less and less kinds of rice, less than 50 thousand acres
can not buy local rice, and Ji'nan rice planting area is also shrinking. According to the planning of Ji'nan Agricultural Bureau, it will take 3 years to develop the rice planting area to 100 thousand mu.
Jiyang is the main rice producing area in Ji'nan. According to the reporter from Jiyang County Agriculture Bureau, the Jiyang the Yellow River rice is mainly distributed in the Jiyang street, the Qu dike, the Ren Feng and other towns (street). In 2014, the area was planted in the county of 9037 Mu, 11 thousand and 800 Mu lower than that in 2013. The increase of labor cost is the main reason for the reduction of rice planting area.
the main rice producing area of Wu Jiabao, the rice planting area is 14000 mu, the output of Mu is about 1000 Jin, and it is basically flat last year, but the rice planting area of Wu Jiabao area has reached 18000 mu in the previous year.
the reporter from the Ji'nan Agricultural Bureau website, "Ji'nan sub county (city, district) grain output in 2012, see that in 2012, the rice planting area in Ji'nan was 112700 mu, in 2013, rice planting area was about 70 thousand mu, by 2014, according to the conservative estimate not more than 50 thousand mu.
agricultural experts indicated that in recent years, Ji'nan has carried out a series of research and promotion around variety introduction, quality promotion and brand building. Many rice varieties, disorder and miscellaneous phenomena have been basically solved. The quality of rice has been obviously improved. A batch of old brands, such as Ming Shui Xiang rice, Wu Jiabao rice, and the Yellow River rice in Jiyang, have been restored, Protection and promotion. However, the low level of mechanization of rice, the intensity of labor and the high cost of production still restrict the development of rice industry.