supermarket fast frozen food sales It has been growing rapidly in recent years. Reporter Duan Tingting takes a fragrant hand pancake, chicken rice, a mutton string or even a stick, which only needs to be heated at home for a few minutes, and more and more frozen food has become the gospel of young people. Recently, the reporter visited the supermarket found that the supermarket in the frozen freezer more long, food from the original dumplings, pasta to today's steak, more and more rich meat. It is reported that in recent years, quick-frozen foods have maintained a relatively high sales growth, and young people have become the main consumers.
customers 70% are young people
get up in the morning, the sleepy Zhang took out two frozen steamed bun from the refrigerator, put them in the microwave oven, washed a cup of instant soy milk with hot water, and finished the breakfast. Xiao Zhang is a Post-80 Ji Piao who lives in two rooms and rooms with shared rooms. Kitchen utensils are readily available, but she is not good at cooking. Because of busy work at ordinary times, quick-frozen food has become an emergency weapon for her, not only for breakfast, but also for quick supper. If there are not a few bags of dumplings in the fridge, you will feel flustered. Xiao Zhang said, half jokingly.
recently, the reporter visited several big supermarkets in the provincial capital. There were several long sets of freezers in each supermarket. In addition to the frozen dumplings, the noodle, dumplings, dumplings, bun and so on.
in a supermarket in the calendar mountain road, after 90 after the supermarket has been round the supermarket fast frozen food area, quick frozen dumplings, dog bun Bao, mutton string, steak has been loaded with half a car. She told reporters that quick-frozen food is easy to make and tastes good, such as flesh and blood, mutton string and so on, and microwave heating for a few minutes. Xiao Gao usually can cook his own dishes, but he can only do simple things, and quick frozen steaks and kebabs can be used to solve greedily from time to time.
for this, Mr. Dong, director of a supermarket freezer area, told reporters that 70% of the customers in the frozen food area were young people. It is understood that especially after 80, 90 people become the main force of fast frozen food consumption. Huang, a member of the supermarket shopping, says that many young people can't cook now, or are too busy to eat frozen foods.
category updates as fast as three hundred or four hundred
in many people's impression, quick-frozen food is quick-frozen dumplings. In fact, in recent years, new varieties have come out in an endless stream. Mr Tung said that before 2012, the main producers were dumplings, dumplings, and noodle. Since last year, steak has also increased.
in the frozen areas of the big supermarkets, in the long freezer, besides the common foods such as dumplings, pasta, tangyuan and zongzi, there are also quick frozen hand pancakes, dough sticks, chicken willow, steak, lamb chops, and chicken rice. The reporter saw that these foods were quick, without thawing, and could be enjoyed in a few minutes.
may have only a few dozen varieties before, but now it can reach three hundred or four hundred kinds, and the replacement is very fast. Mr. Dong told reporters.
in the large supermarket of Lishan Road, Huang, who is 62 years old this year, is selecting frozen dumplings. She said Wanchai ferry is her regular brand. Sometimes frozen dumplings are the best choice for families when they are away from home.
in recent years, there are more and more new varieties, and the replacement is also very fast. However, Mr Tung said that the shopping habits of the elderly and young people are very different. Old people have a high brand loyalty. They usually buy products of a certain brand, while young people like to try new products.
sales of sunrise industry increased by 3 to
according to the annual report of the 2013 company issued by three total food, the annual revenue was 3 billion 603 million yuan, an increase of 34.4%. The growth rate of the company's 2014-2016 years is 33.5%, 32.7%, 35.2%. In response, Mr Tung said that in recent years, sales of quick-frozen foods have increased by almost 30% annually. Since 2013, competition in the industry has been particularly fierce, which is evident from the renewal and promotion of varieties. According to the introduction, in addition to the supermarket unified promotion, the brand will also carry out in store sales promotion, the average down to the average weekly, especially on the weekend some brands will launch trial, discount and other activities to attract consumers. In addition, apart from several big brands, new brands continue to enter. Quick-frozen food has just started to belong to high-end consumption. Mr Tung said that compared with the consumption level at that time, frozen food prices were higher. However, in recent years, the overall price has changed little, and in the context of currency devaluation, it is actually cheaper. "Some new products have just begun to engage in activities to grab markets," Mr Tung said. This has also attracted more and more consumers. Mr. Guo believed that the industry was 2003 and 2004 in a period of profiteering and that gross profit could even reach 100%, but in recent years, with the intensification of competition in the industry, profits were also falling. He said that now Maori is around 38%, and the net profit is about 6%.
related links to Ji'nan local brands are difficult to call
reporter Duan Tingting
in the major supermarkets, the current frozen food competition is fierce, in addition to the common three complete, miss, Wan Chai wharf and other brands, there are many names can not be named. However, it is difficult to see the local brand in Ji'nan. "Quick-frozen food needs cold chain transportation. In fact, local brands are more competitive." Mr Guo said that although he had the advantage of distance, local brands were harder than big brands.
Mr. Guo said that the entrance threshold of the fast freezing industry is not high, at that time it attracted a large number of enterprises to follow the wind, but the scale of the enterprises was not large.
reporter understands that at present, there are not many enterprises that produce frozen foods in the provincial capital, Huang Lao Tai is one of them, but the brand products are not seen in supermarkets. Mr Guo said that the threshold of large supermarkets is very high, and the annual entry fee is seventy thousand or eighty thousand yuan, which is difficult for local enterprises to bear. Most of Ji'nan's local brand frozen foods can only be sold in small retail outlets or private small supermarkets.
the more so, the more difficult to open the market, Mr. Guo believes that there is a key factor is advertising. "For food, people still recognize brands, and advertising is very important." Mr. Guo quit the industry only two years ago because he was no longer optimistic about the local frozen food industry.