into La month, lots of fruit batches The dealer has not received a group order order yet. Reporter Li Pengfei photo
what kind of fruit do you want to buy? Look into the store, there are many varieties. On the 19 day, the old Dong, who was engaged in fruit sales in the wholesale market of the dike's fruit, was more enthusiastic than ever before, and even if he had bought 32 Jin of fruit, he would not be willing to give up. This rarely happened in the market before the Spring Festival in previous years. If two or three years ago, when I entered the twelfth lunar month, a large number of group purchase orders came, but I haven't received a single list this year. Lao Dong, who has been relying on the group purchase orders of the organs and units, suffered from the cold winter in the fruit market. During the interview, the reporter found that the vegetable gift box had encountered the same situation.
fruit city
looks to see the new year, group buying old customers do not come to
nothing to do. This is the first thing he said when he saw Lao Dong. Old Dong has managed more than ten years of fruit in the wholesale market of the dike's fruit, and has accumulated a lot of customers from agencies, enterprises and institutions. This part of the income can account for more than half of the income of old Dong Zong.
the situation is too bad this year. Lao Tung said that before the Spring Festival, only the unit group could sell eight hundred ninety thousand pieces of goods. There were 10 days for the new year, but he didn't receive a single. At first, old Dong will call old customers in previous years, and the results are constantly rejected. Now, the welfare of the agency is so strict, who will dare to fight against the wind, and the old Dong Lian doesn't call at last.
reporters in the dike fruit market noticed that there was no queuing phenomenon in the market. This is also confirmed in the old Dong's words. In the past year, at this time, we couldn't get into the car. The fruit cart could row thousands of meters. There is no queue up at all this year. Old Dong said.
according to old Dong's past experience, generally in the small year, the mass group purchase will end in a small year. At present, only three days are left in the small year. For the total sales situation of this year, the old Dong is not optimistic. He expects the unit order order to be reduced by 2/3 this year. He said this year's market will be the most difficult year for him.
sell more varieties, keep fruit retailers and customers
fewer units, and definitely affect the overall sales volume. Lao Du, who is doing business in the wholesale market of dike fruit, has his own way.
Lao Du said that in recent years, he did not deliberately develop the group buying of organs, but instead spent more energy on maintaining fruit retailers and individual customers. Judging from the current market situation, the sales volume of this group of sales groups is basically not affected, so the sales volume of Lao Du can be basically the same as in previous years. In addition, Lao Du has also maintained good cooperation with large supermarkets, which ensures that the overall sales volume will not be too bad in the case of declining sales. To attract fruit retailers and individual customers, the most important thing is to enrich fruit varieties and store enough goods. Lao Du believes that fruit retailers are directly oriented towards consumers and demand is diversified.
interview, the reporter also noted that fruit prices higher than in previous years. Old Dong mentioned that the price of domestic public vegetables, such as apples, pears and navel oranges, is 1 yuan per Jin more than the average in previous years. For example, the wholesale price of Hebei pear is sold to more than 3 yuan per Jin this year, and the previous year's price is not more than 2 yuan. The main reason is that many of the main fruit producing areas have been cut down, such as Hebei Sydney. This year the production area has been reduced by nearly 80%, and the southern flood has also led to a large reduction in banana production. Old Dong analysis, in addition, this year the regiment list reduced, many wholesalers dare not easily hoard goods, the total fruit market reduced, also to a certain extent, raised the price.
vegetable market
vegetable gift box is not afraid to rise in price
it is not only fruit, but quality vegetables have also suffered a decline in sales. Mr. Lu, the responsible person in charge of a vegetable base in eastern Ji'nan, introduces that his base has introduced more than 20 varieties of vegetable varieties. Customers can match their vegetable gift boxes according to their own needs. The price of the gift box is between 150 yuan / -180 yuan / box. In addition to the distribution of household users, in the past year, Mr. Lu's base also had some regiment units, enterprises and institutions, which accounted for about 20% of the total sales. Although this part of the group purchase orders accounted for a small proportion, this year also clearly felt a decrease. Mr. Lu said that the sale of thousands of boxes in previous years was no problem, but so far this year has not yet received a list.
for this reason, Mr. Lu also adjusted the sales strategy. On the one hand,
, he pays more attention to the service of group buying and keeps the list as far as possible. "Before the Spring Festival, the vegetable gift boxes will rise by 20%-30% than usual. This year, the base has decided not to raise prices, but not to rise." Mr. Lu said.
reporters also learned that in addition to making concessions on the price, many vegetable bases also sell their products in various ways. When reporters interviewed Mr. Lu, he was doing exhibitions at the annual goods meeting to expand sales.
related news
buy high-end gift merchants "gift"
recently, on the Hua Yang Road, a tobacco and wine supermarket, an early morning staff have started to work. Reporters found in the interview, like this cigarette and wine shop, commodity prices are relatively close to the people, less affected. And the main high-end liquor, sea cucumbers, tea and other franchised stores began to sell, some even to solve the problem of the buyer is not convenient to send to the door, the initiative to provide express service.
middle and low end gift "go relatives"
in a tobacco and wine supermarket on Hua Yang Road, the salesman heard the reporter to buy wine, recommend a Jingzhi wine. This wine contains two bottles, 300 yuan, and two bottles of wine with 100 yuan. Reporters noted that the store's shelves, the price of liquor accounted for most of the high-end liquor was placed in a corner of the shelf.
in front of the supermarket, there are large and small gift boxes, including crabs, coarse grains, nuts and so on. The price of these gift boxes is also around 100 yuan. "Now there are so many people buying gift boxes. It feels better than the business last year. "
in a wine store on Hua Xin Road, reporters also saw the same situation. At present, the store is also promoting sales, the original price of 480 yuan of 4 bottles of wine gift box, promotional price of only 430 yuan. A shop assistant told reporters that in this period of time, the order of the agency was almost no, but the order from the enterprise was increased, which made up for the loss.
high-end gift discount also sent
is also a liquor store, a Moutai store on Hua Xin Road is somewhat deserted. According to a shop assistant of the shop, the most popular selling wine is the Chinese wine with a price of more than 200 yuan.
before the Fuxiang residential area, several sea cucumber shops also encountered sales difficulties. "Now that business is not good enough, I will quote you the lowest price, and you will not inquire elsewhere." "At this time of year, there must be one or two orders in a day, and now a few days will not be enough." The owner of another shop told reporters that many people did not dare to send it, and many people were worried about receiving it when they received it. For this purpose, they can provide free mail service, and they are not limited to Ji'nan. The boss said, just fill in the receipt information, pay the money, leave the rest to them, do not have to greet the receiving party ahead of time. As for personal information, the boss suggests that try not to fill in the delivery list, but write it on a piece of paper and plug it into the sea cucumber packing box.
a tea monopoly store on Shan Da Bei Road can also provide mail service, but postage costs need to be purchased by the purchaser himself.