Ji'nan has the biggest milk crisis in five years, and the supermarket has been out of stock for more than half a month.
recently, the public noticed that it was hard to find ordinary bags of milk in supermarkets, and the price of liquid milk in boxes was also up. Reporters visited suburban dairy farms to learn that Ji'nan is facing the worst milk crisis in five years.
the source of fresh milk, the major dairy enterprises are conducting a battle of milk source without smoke.
however, the milk farmers who had earned a lot of money did not get any benefits from them. Instead, they continued to play the bitter stories of killing cattle and selling cattle.
this reporter Shi Xiao, Dan Tian Shan
"has been out of stock for half a month, and I don't know when I can come." In October 14th, a supermarket staff in Ji'nan near four road explained to customers again and again. In the supermarket, there should be a bulletin board with "temporary shortage, please understand", which should be placed on the shelves of Yili bags of pure milk.
at the same time, liquid milk set off a "rising tide". Yili and Mengniu's two major brands of dairy companies have been raising prices since August, and local dairy companies such as Jiabao and other Shandong are also raising prices, and the brand is brewing.
the public tucked
ran 3 places without buying bags of milk,
"did not buy pure milk in bags for a week." Miss Guan recently wanted to drink milk, but after several rounds of work, no ordinary bag was found. In her words, "the common low-end liquid milk seems to disappear overnight."
Ms. Chang Guan was bought at a nearby street store, but in the last week, she turned to the street shops, supermarket convenience stores and large supermarkets. The answers were all, because the milk source was tight, the cow, Yili's bag of pure milk was broken, and only the high-end liquid milk, such as Golden and lentsu, had the goods.
market survey
shelves empty, supermarkets have broken goods in the middle of the month
the reporter visited the market, Ji'nan multiple terminal sales channels have encountered low end liquid milk products.
the owner of a small supermarket near the bar stone bridge said that from the beginning of September, the low end pure milk of Mengniu and Yili appeared in succession. Now there are only some local brands of sour milk in its store. "The sales volume is big during the double period, many people can't buy it." On the seven way a convenience store, only the Mengniu bag of pure milk, the owner said: "broken at least a week of the goods, Mengniu's two days just come, Yili is still not."
through the supermarket near four, there are a variety of high-end liquid milk of Illi and Mengniu in the dairy promotion area, and the price of one box is more than 60 yuan. Many consumers saw the case of Illi bags of pure milk placed under the promotion platform. In the past, they found they were empty. "Erie broke the cargo for nearly half a month. Today, 10 boxes of Mengniu have just been seized. There is not much left." The supermarket staff are finishing a few bulk dairy bags of pure milk in front of the shelf. Next to Erie, there is a bulletin board with "temporarily out of stock, please forgive".
6:00 in the afternoon, the reporters at the Ginza supermarket near the Quancheng Square saw that the low end pure milk shelves of Mengniu, Yili and Jiabao were empty. "Jiabao was robbed at noon, and Mengniu and Yili's low-end milk has been stopped." A staff member said. Big Rd. and Hualian Supermarket related people also admitted that Mengniu and Erie broke the goods in different degrees, and the supply of local milk enterprises was also tight.
price rises two and three hair, the market is hard to find 2 yuan milk
"either can not buy, or price rise, the recent milk market is what?" Mr. Zhang in the Ginza supermarket milk region for a long time, also did not find milk below 2 yuan.
in fact, as early as August this year, domestic liquid milk market has been rising price wind, Mengniu and Yili two big milk enterprises in the country raised the price of high-end products such as Golden, deluxe and other products. Among them, the highest price increase of Illinois reached 11%, while Mengniu was 16%. "The light will rise in the last few days." A supermarket staff introduced, bright a high-end box liquid milk sold for 9.8 yuan / box, normally promotion 7.8 yuan / box, nearly a period of time promotion activities are all cancelled, and will be rising prices, at present they have received notice of price adjustment.
in addition, since September, some local brands of liquid milk in Ji'nan have begun to adjust prices. "About 1 months ago, Jiabao's several yogurt products had gone up by two Sanmao." The owner of a small supermarket near the stone bridge said that the original taste of the original sour milk sold for 1.7 yuan / bag, now up to 2 yuan / bag, and the other single products were also up two three hairs.
statistics show that compared with the beginning of this year, the National Plastic bagged milk rose by 9.1% in October 9th. The prices of plastic bags of pure milk in Shandong, including more than 9 provinces, have risen significantly.
Ji'nan's milk supply gap exceeds half
"this year, the supply of fresh milk has dropped dramatically." Ji'nan Jiabao Dairy Co., Ltd., the head of the milk source department, since May, their company in order to buy fresh milk, the average per kilogram needs to pay more than 1.5 yuan per kilogram, up about 50%, the product has to rise. "
Ji'nan Mengniu Dairy Marketing Co., Ltd., one of the relevant personages confessed:" now still according to the normal number of goods to the headquarters, but the supply of pure milk bags is seriously inadequate, the business super part reduced by about 30%. " At the same time, the reporter learned that, in order to maintain the normal operation of the company, the company's big fruit, bagged red date milk and other products began to use recovery milk and marked on the package.
a local dairy company responsible person in Shandong, who did not want to disclose the name, also said that because of the shortage of milk sources, they had to adjust the supply of other channels to ensure that some important channels were sold.
"the root cause of the rise and fall of the middle and low end milk is the shortage of milk sources." Ji'nan Animal Husbandry Bureau of the relevant people, raw milk supply tension makes the purchase price of enterprises rise, the production of pure milk profit is low, in this case, the enterprise must give priority to the production of high end milk with profit. The above-mentioned people said that in Ji'nan, dairy enterprises such as VII, Yili, Jiabao and oxen were added up to 2800 tons per day, now only 1300 tons, on the one hand, the limited market consumption capacity, on the other hand, the lack of milk sources.
(reporter Shi Xiao Dan Tianshan)
reporter Tian Shanshi Xiao Dan
reporter recently visited the outskirts of Ji'nan dairy farm to understand that a round of years of lack of milk source crisis is sweeping the milk supply chain. In Ji'nan, Mengniu, Yili, Jiabao, and other dairy companies are fighting for the milk source.
the purchase price a few days
10 days, in the city district airport road near the Ji'nan Rong Ying ranch, field leader Li Yuanrong is busy living in the cowshed and together to the cows to the cows "chipping hoof". When he came to see reporters, he rubbed his hands on the black mud: "these days live too much, the people who want to milk are allocated one by one". Recently, fresh milk has been priced at a price for several days. Large milk enterprises have come to collect milk. The first few days were still 5 yuan, and now it has gone to 5.4 yuan. If this continues, it will be possible to reach more than 6 yuan this year. " Li Yuanrong told reporters.
Li Yuanrong's ranch has more than 400 cows. He signed a contract with the benefited dairy industry in Zibo. The fresh milk produced is all benefited, and the contract price is 4.6 yuan per kilogram of fresh milk. But in the last few days, Mengniu, Yili, and other large dairy industry staff also come to find Lao Li, hoping to get the milk from him, and the price is more than 5 yuan.
in fact, not only Li Yuanrong's dairy farm, raw milk prices nationwide. According to the Ministry of agriculture, the first week of October, the average price of fresh milk of 10 dairy cows in Inner Mongolia and Hebei was 3.75 yuan per kilogram, which was 0.3% higher than last week and 13.6% higher than that of last year.
the biggest crisis of 5 years,
Li Yuanrong has been engaged in dairy farming for more than 30 years. In his memory, milk sources are tense every other time, but, like this year, the level of milk deficiency, or the first time of the years. "It should have been before 2008, that is, the year before the occurrence of melamine incident." Li Yuanrong recalled that in 2008, the price of fresh milk per kilogram was 3.8 yuan, after the "melamine incident", milk consumption fell sharply, the purchase price of fresh milk dropped to 2.3-2.6 yuan per kilogram, and the price of fresh milk finally rebounded to 3.4 yuan per kilogram in 2011. Beginning in the second half of 2012, milk prices started a new round of increase. Prices have been rising every month since August this year.
Li Yuanrong said that the main reason for this lack of milk is that the State forbids the import of milk powder from New Zealand. In addition, cow disease is also a cause that can not be ignored. After the Spring Festival, cows in many places have been infected with the epidemic, the outbreak has not ended, and it has caught up with the high temperature days that have not been encountered for many years. The high temperature and humid weather have made the cow flu virus raging, and some cattle that have not been vaccinated are out of the way.
Zhang Zhimin, Secretary General of the dairy industry association of Shandong animal husbandry association, looks that the supply of fresh milk is tight in one reason: "the recent two
years of milk prices have been sluggish, dairy farmers' profit is thin, even selling milk is better than selling beef." So some dairy farmers sell the cows directly, which to a large extent caused the strain of milk.
milk enterprise milk source war
in recent days, every day to Li Yuanrong's ranch "milk" in a continuous stream of dairy enterprises, and put forward a variety of favorable conditions. Mengniu, Erie and other enterprises have come to negotiate many times to collect milk at a higher price. "Old customers" also benefit from the dairy industry. In order to keep the milk source, they provide Li Yuanrong with an interest free loan of several hundred thousand yuan a year. At the same time, it also requires that pasture supply should not be less than a specified value per day, so that the pasture can be sold secretly to other dairy companies. In the interview with
, the relevant leaders of each dairy enterprise said, "the situation of this milk source's emergency is going to continue for some time." According to the insiders, it may be possible to wait until New Zealand's raw milk is banned from importation to cancel the liquid milk price rise and break down. "China's raw milk gap has been in about 3000000 tons, of which 80%-85% comes from New Zealand. Even if dairy enterprises choose to import milk from Europe and Australia, it will take at least 4 months to negotiate, organize milk sources, transport and port inspection, that is to say milk source shortage is likely to be relieved at least until November." Wang Dingmian, a well-known dairy expert at home, said.