source: commercial newspaper Ji'nan reporter Li Shiwu
low price moon cake became the supermarket "leading" reporter Li Shiwu the Mid Autumn Festival is approaching, with the year "sky price moon cake" frequent formation of fresh. In contrast, the big merchants in the provincial capital are difficult to find high price moon cakes this year, and the simple package and bulk of the moon cakes become the mainstream. Some supermarkets have even launched a box of 18.9 yuan and a box of low price moon cakes. The moon cakes, which are more and more popular in price and packaging, make the public feel that "moon cakes are turned from luxury to food".
yesterday, reporters in Ji'nan's larger supermarkets and shopping malls to investigate the situation of moon cake sales this year. Compared with the three hundred or four hundred yuan "aristocrat moon cake" in the past year, the price of the moon cake is "really" many, and the packaging is also "low key". Reporters rough statistics found that the price range from 50 yuan to 200 yuan mid-range moon cake gift box has become the mainstream of the market. In a supermarket in the city, the reporter found a 18.9 yuan box of moon cake placed in the most prominent position in the food area, six moon cakes, iron box packaging, and hand bag, which made many consumers feel "a little surprised". "
" in fact, at the end of last month, the main booth of the supermarket has been full of various kinds of moon cakes, but this year it is obvious that the price of the moon cake has generally been down a lot. " In the interview, a supermarket staff told the reporter that he worked in the supermarket for four or five years. Every year, the moon cakes of all kinds of brands in the mid autumn festival market will launch many kinds and high price moon cakes, but this year the momentum is quite a lot lighter. Some manufacturers have not even posted sales promoters, which is unthinkable in previous years.
but the reporter found that, compared with the more expensive packaged moon cakes with a relatively expensive package price, the sales situation of the big merchant super bulk moon cakes in this year is very gratifying. In the retail area of a supermarket, traditional bean sand, Lian Rong and yolk moon cakes are very popular with the public. The sales of bulk mooncakes from ten yuan to dozens of yuan are far more than the moon cakes in the gift box.
besides the frugal consumption concept, central anti-corruption is also one of the reasons for the cold weather of luxury packaging. In previous years, many people pushed the shopping cart four hundred or five hundred of the moon cake to buy five or six boxes, apparently to give gifts, this year this phenomenon is very rare. A supermarket staff told reporters that the consumption of moon cakes has indeed cooled a lot, including sales of high-end liquor such as Wuliangye and Moutai in supermarkets.