Ji'nan's three major difficulties in promoting bicycle rental
Ji'nan daily
to control urban congestion and improve the urban environment. Pushing forward the construction of low carbon transportation system is a content that can not be ignored in realizing the above intention. From this point of view, the implementation of public bicycle rental services in cities has a very positive social significance - not only to enrich the way for the citizens to travel, to effectively alleviate traffic congestion in urban areas, but also to improve the grade of the city and promote the development of tourism. But in combination with the reality of the current urban development, it is necessary to make public bicycles really "go the way" in the city, and the government is urgently needed to support the public and scientific and effective management. In 2008, a Private Companies named dragon riding skyline set up a bicycle rental point in many places in Ji'nan, and began to promote it, but only for a few months it died. Since the public rental bicycle has a strong social demand, why does it die half way? The reason, the high cost of promotion, the difficulty of the benefit of business operation and so on, make the bicycle rental in Ji'nan not persisted in Ji'nan. The rental credit card issued in May 2008, the bicycle rental began to settle in Ji'nan, and a month after the lease of a bicycle rental credit card more than 10000, but at this time, the whole rental business began to stagnate. In this case, the general manager of longriding Ji'nan branch has said that their rental outlets are suspended because they have found many problems in the trial operation period of more than a month and are fully adjusting, including the adjustment and replanning of the network, operation mode. He said that initially, tens of thousands of cars were quickly put into operation and dozens of outlets were set up to form a network operation. But after trial operation, it is found that it is impossible to form a leased network with a certain scale, and it is difficult to achieve the idea of returning cars at different points. Therefore, they remade the planning plan, initially planned to take four steps, and began to implement the single point operation, and the development of single point to a certain extent and then networking.
, however, this shelving has been completely shelved.
promotion cost is high and coordination is difficult to die
"the company has disbanded and does not want to talk much." In an interview with the media, Wan Jianhui, general manager of the Ji'nan branch of Longji Tianji international media company, said he had left the company in early 2009. "The cost of promotion is high, and investment institutions are no longer invested, and the capital chain is broken." The company's original two customer director, Gao Guang, told reporters during an interview that some of the rental bicycles were later recovered, some were sold, and there was no one on the market. Gao Guang said that public bicycle rental is a commercial activity, resulting in a lot of contradictions and conflicts with the relevant departments. "It is very difficult to set up the leasing point by coordinating multiple government departments."
experts suggest that the government should be the protagonist when promoting the "protagonist"
"public bicycle as a public product." Wang Zhongwu, a professor of sociology at Shandong University, believes that public bicycles, as part of public transport, belong to the extension of the bus and can effectively solve the "last kilometer" trip problem. At present, Ji'nan is still blank and should be filled in many cities in China.
it is understood that the government has begun to take part in the leading public bicycle rental business. Xue Xinghai, deputy director of Ji'nan Municipal Transportation Bureau and general manager of Ji'nan Public Transport Corporation, said Ji'nan is starting to solve the "last kilometer" problem. It is initially planning to set up a certain scale of car rental points in famous scenic spots, large residential communities, large traffic hubs and other people. Zero distance transfer in the way of traffic. The three year action plan (2012-2014 years) of Ji'nan urban traffic comprehensive regulation (2012-2014 years) also mentioned that the construction of public rental bicycle traffic system was started. In 2013, the public rental bicycle trial operation was carried out to reach 10 thousand public bicycles by 2014.
bicycle rental successful sample
25 times the 5 years of public bicycles up to 69750
no matter the children from school or the old man who buys the food in the basket, just brush down the card and hear the sound of "beep", and can ride red public bicycles on the streets of the city. In May 1, 2008, Hangzhou launched the public bicycle travel system in the domestic cities to solve the problem of "last mile" in public transportation. Nowadays, in the streets and lanes of Hangzhou City, public bicycles are not only popular among the public and tourists, but also become a moving red landscape.
status
daily renting amount to 257 thousand and 500 people
5 years ago, Hangzhou bus group and Hangzhou bus advertising company jointly funded 5 million yuan, set up public bicycle traffic service development Co., Ltd., Hangzhou's first 2800 public bicycles on the road, to May 1st this year, public bikes It has increased to 69750. The total number of service points has reached 2962, and the average daily rental amount has reached 257 thousand and 500.
advantage
five advantages to bring bicycles into life
Zhang Hong, a teacher in a university in Hangzhou, said: "I am a standard car family, there is a car in 1994, now fourth cars have been changed, and a family of three cars. However, we are now using public bicycles to feel that bicycles are integrated into life. "
teacher Zhang Hong said the general feeling of Hangzhou people. Hangzhou public bicycle has its own unique charm. "Free in 1 hours" is one of them. The survey shows that many citizens use public bicycles for free use in 1 hours, and more than 90% of the users spend less than 1 hours.
followed by seamless connection with other public transport. The 2962 public bicycle service points are basically located near bus lines and subway lines. When asked about the use of public bicycles, nearly half of the users chose to "walk down the bus or subway."
Third, the car is good for every vehicle. To do this, it is due to the timely repair of public bicycle maintenance personnel and timely updates, and it also benefits from the good atmosphere of public cars.
four, the formalities are simple. As long as the local residents pay 200 yuan as a deposit for public bicycle rental, they can use the public transport card to enjoy the rental of public bicycles. The public or foreign tourists without bus cards can also pay 300 yuan in cash as a car rental credit deposit and a consumer charge deposit for public bike rental cards.
five, not for profit. The head of Hangzhou public transport group introduces that public bicycles are not for profit purposes, but in order to raise the cycling utilization rate of bicycles, they charge for more than 1 hours. Hire 60 minutes to 120 minutes, charge 1 yuan; 120 minutes to 180 minutes, the fee is 2 yuan; more than 180 minutes above the time, according to 3 yuan per hour. If you take a bus by credit card, then hire public bicycles, the free hire time can be extended to 90 minutes.
bicycle can be found everywhere in Hangzhou,
when it comes to anticipation, the picky Hangzhou people still have much to say. First, 24 hours of service points are less. It is understood that, although there are nearly 3000 public bicycle service points in Hangzhou, the normal service time is 6:00-22:00, but only 65 of the 24 hours service can be provided. Secondly, the density distribution of the service points is uneven. Some Hangzhou citizens reflect that the distribution density of public bicycle service points in the center of the city is still available, and the basic places can be rented, but in some relatively non bustling areas, car rental is still more troublesome. Third: there are too few cars with children's seats, and the seats can't be adjusted automatically.
deficiencies are being improved one by one, and the prospect of public bicycles in Hangzhou is more hopeful for the public. According to the plan, by 2015, the total number of public bicycles in Hangzhou will reach 90 thousand, with 3500 service points. By 2020, the total number of public bicycles will reach 175 thousand, and strive to reach 200 thousand. The goal of Hangzhou is to have a public bicycle service network every 200 meters or so, so that the public can get out of their vehicles.
the implementation of bicycle rental has "three difficulties"
a comprehensive view of the implementation of bicycle rental of those cities, some successful, such as Wuhan, Hangzhou, Xuzhou; and some encountered difficulties, such as Beijing, Zhongshan, Kunming. Successful experience can be copied or even copied, and the reasons for failure are also striking.
the difficulty of spreading, the break of the capital chain and the low acceptance of the citizens have become difficult points in the implementation, and even the cities that have been successful, such as the phenomenon of "tyrant car" which has been repeatedly banned in Wuhan.
a difficult citizen to accept low
Ji'nan is not the only city that attempts to carry out bicycle leases, and Beijing is a typical representative.
in mid June 2012, Beijing public bicycle service system officially started trial operation, and 2000 public bicycles were put into use in 63 rental service sites. Since October 10th of that year, Beijing's public bicycles have broken the threshold of "Beijing based" card rental and opened their hearts to more people.
, however, unlike expectations, Beijing's renting market has not been in full swing but rather cold. It was a long time before we met a renting citizen at the car rental site. "Bus 4 cents, the subway 2 yuan, which can go, very convenient, so cheap, and do not use their own drive, do not consider renting a bicycle", "like me to ride to work every day, if rent a month's public bike, can buy a bicycle ride," the city people like to say.
difficult two operating cost high
Mr. Zhang, who has long engaged in bicycle rental in Beijing, calculates an account: an average bicycle rental point, an average of four or five employees, each employee's salary is only 1000 yuan per year, a point of more than 50 thousand yuan per year; in addition, there is no Fei's site fee. "Each venue will have to pay 1 million 500 thousand yuan at the beginning and 200 thousand yuan a year. Like Tsinghua University, there is a lot of traffic and no site fees, but we also get hundreds of thousands of dollars in sponsorship fees every year. Not only that, the cost of municipal utilities such as power supply, the development of bicycle rental system, the maintenance of bank POS card payment system and so on all need to be invested. In comparison, if the rental fee of 5 yuan per hour can not reach a specific amount, it is difficult to maintain basic operations.
three "difficult" "bully" phenomenon more than
bicycle rental in Wuhan is a more successful sample, but in the process of implementation, there are also difficulties, the phenomenon of "bully car" has been repeatedly banned, and even formed a vicious cycle: hegemony, car, car, car less, car rental difficult, more hegemony. .
in a raid on "bully car", thousands of "bully cars" were found, and even nearly half of the public bicycles were private cars for a long time.
government increase investment and improve operation mode
experts say, government departments should increase investment and publicity, operation departments should set up network, improve operation mode, let the common people spend less money, experience more convenient rental car service. "First of all, it is convenient to form a network," a research associate of the Institute of urban development and environment, Chinese Academy of social sciences. The rental service site should be very comprehensive, covering at least commercial areas, offices and residential areas with traffic congestion, and unified management. The two is that the price must be very cheap. The bicycle is a cheap tool, the government promotes it, must take it as part of the public transport, like to treat the bus, the government must have a certain subsidy. However, all subsidies by the government will also be burdened by the government. Third, there should be some operating means. In fact, a bicycle body ad is a very good means of operation, if a lot of people ride it, form a certain amount, and go everywhere, in fact it is a mobile billboard. Through certain operation means, we can make up for the shortage of funds.