Ji'nan private gas stations, oil prices down the market profit margin 6%-7%
source: 2010-5-13 daily daily daily
before oil prices rise, many car owners have refueling. At high oil prices, many owners also tend to go to private gas stations that are cheap.
since the NDRC adjusted the price of refined oil in April, Ji'nan No. 97 gasoline has broken through 7 yuan mark, and 93 gasoline has reached 6.57 yuan / liter. But many owners found in refueling, compared with the two giants to maintain high oil prices, a large number of private gas stations 93 gasoline prices per liter is generally lower 0.3 yuan or more. On the one hand, oil prices are going up. On the one hand, private gas stations are selling at a low price. Behind the high oil prices, are private gas stations selling at a loss? If private gas stations still have profits, will the big two grab high profits? This newspaper has carried out an investigation.
current situation survey
two giants resolutely no price reduction, No. 93 gasoline 6.57 yuan /
private gas stations generally preferential two three Mao, some even cheaper 50 Fen
in April 14th of this year, the national development and Reform Commission will raise the price of gasoline and diesel oil per ton of 320 yuan respectively. After the adjustment of oil price, Ji'nan 97 gasoline exceeded 7 yuan mark, 7.05 yuan per liter, and 93 gasoline also reached 6.57 yuan / litre. But Mr. Yu found that the 93 petrol price of Li run bang, a private gas station near its own district, was only 6.27 yuan per litre. "The oil here feels good, but the price is much cheaper than the two giants. Is the private gas station selling oil at a loss?" It is incomprehensible to the gentleman.
in fact, the cheap petrol price of private gas stations can be seen everywhere in Ji'nan. On the 12 day, the reporter visited some size gas stations in Ji'nan, and found that the No. 93 gasoline of the two major petroleum enterprises of Sinopec and Sinopec was 6.57 yuan / liter, and the No. 97 gasoline was 7.05 yuan / liter. But reporters in the middle of Qilihe Road, Li lung Bang gas station to see, 93 gasoline has been from 6.57 yuan / up to 6.27 yuan / liter. Other private gas stations have also reduced prices, located at the intersection of Qilihe road and the industrial south road of Hong Shun petrochemical gas station No. 93 gasoline is 6.3 yuan / liter, 97 gasoline is 6.95 yuan / liter. According to the reporter, the price of No. 93 gasoline is 6.16 yuan / liter at a gas station in the industrial town of Wang's town.
and according to the statistics of oil users network, the cheapest petrol station in Ji'nan is located in sun Guan Zhuang, Pingyin County, where the number 93 petrol is only 6.03 yuan per litre. It is understood that the Ji'nan private gas station 93 gasoline prices are generally cheaper than the two giant, although the 97 gasoline price reduction is not much, but the lowest also dropped to 6.87 yuan / liter.
reason analysis
low
they go directly from oil refinery, and still have profits
why low oil prices for private gas stations? Is it an oil problem or a profit? 12, industry manager Zhang (alias) analyzed the process of gasoline from stock to shipment. He thinks that 70% gas stations in Ji'nan have the same oil quality, and the main reason that private gas stations are cheaper than the big two is that they have less one link than the two, and the savings can be used to reduce the price.
the actual situation is not the case. According to the introduction, CNPC or Sinopec must enter the oil depot of the two giant's own system, and then the gas stations should restock from the oil depots and then sell them outside. "For example, the two tycoons in accordance with the price of 8000 yuan / tons, gas stations then from the two giant oil depots, the price of each ton may rise to 8500 yuan, so the consumer has actually already added two layers of profit, but the gas station itself is the same as the private gas station base, all in 6%-7%." Manager Zhang said.
private gas stations want to take more customers
sales promotion is to guarantee the long-term profits of
it is understood that before the price of gasoline in April 14th, the wholesale price of finished oil reached 7500 yuan / ton, and many private gas stations have been in a state of reluctance because of the excessive preferential margin, but in this case they do not dare to raise the price in private. Zhang said that if the NDRC did not issue a unified price adjustment, private price adjustment would lead to a reduction in consumer confidence in petrol stations and thus a loss of customers. This is also the fundamental reason why many private gas stations can be cheaper than the two giants at any time. In fact, if the price of private petrol stations can be sold at the price of PetroChina and Sinopec, the profit rate of private gas stations can reach an astonishing 10%, but this phenomenon hardly exists.
"if the price of the private gas station and the big two is the same, consumers will definitely go to the big two." Zhang said that most private gas stations should rely on small profits but quick turnover strategies to attract customers and ensure long-term profits.
Car Friends survey
40% car owners favor private station
reporter from a national well-known car friend forum Shandong Forum Statistics to understand that the current Ji'nan car owners, about 60% of the choice of oil and Sinopec, the other owners are more popular in private gas stations. "I have been refueling at a private gas station near the community, and I feel that his oil is OK." Mr. Shi told reporters. Many owners who choose private gas stations also believe that if private gas stations can keep oil quality and low prices, they are more willing to choose private gas stations.
related links
compared to PetroChina and Sinopec, most private gas stations are ordinary gasoline without ethanol. For many owners of petrochemical gas stations from PetroChina to private gas stations, whether the use of ethanol gasoline and ordinary gasoline will cause damage to the car has become their most concern.
Mr. Mazda, a technical expert in Changan, said that the regular use of ethanol gasoline vehicles occasionally used regular gasoline, which had little impact on vehicles. If the vehicle that has been using regular gasoline has to use ethanol gasoline, then the oil circuit must be cleaned. Cars within 30 thousand kilometers do not have to be cleaned. Vehicles with mileage of more than 30 thousand kilometers, confirming that the oil supply system is dirty or the bottom of the tank is stored water must be cleaned. At present, the market sales of ethanol gasoline system cleaning agent price is only tens of yuan, is also very simple to use, directly into the tank to use, can thoroughly clean the car oil tank and oil, including the nozzle, oil pump, intake valve, oil channel and so on.