Ji'nan dealers complain BYD is suspected of dumping price setting or violation
BYD dealers from manufacturers to carry out a F6 wealth version of the luxury car to pay 95300 yuan, the manufacturer in May 6th in Shandong province to hit "May big price" advertising, requiring dealers to sell "79800 yuan", and listed more than 30 dealers in the province. The name. Although a "rising" seems to give the dealer the power to increase the price, the bottom price has been announced. Unless monopoly, who can raise the selling price? Dealers have to cut meat and lose money.
in May 9th, a number of other brand dealers in Ji'nan complained to Ji'nan daily about BYD's low price dumping. BYD dealers in many cities in the province also calculated their loss accounts.
the first city dealer said the F6, as mentioned above, could get 3000 yuan per month, 2000 yuan for the quarterly return and 10000 yuan for the terminal after they completed the sales task assigned by the manufacturer. Without any selling costs, they lose 500 yuan for every car they sell. In fact, according to the standard of 150 cars and 4S shops per month to calculate the depreciation, lease, water and electricity, each car is about 1350 yuan. According to BYD's normal 1:2 pressure stock and 0.8% month interest rate, the financial cost is 1524.8 yuan, so that each car will be paid 3374.8 yuan. If you can't finish the sales task assigned by the manufacturer, you will lose 18374.8 yuan for each car you sell. The sales cost of each city is different, and the operating conditions of each dealer are different. The dealers of the second cities count down a little better, and each sold one of the above said F6 is 200 yuan less than the first city, and the distributors in third cities are less than 300 yuan.
the same day, the manufacturer also announced the price of the F3 Deluxe Edition: "straight down 11000 yuan, the price is 59800 yuan." A dealer in a city in the province introduced the price of the car from BYD manufacturers to 63300 yuan. On the premise of completing the manufacturer's sales task, each car has 1000 yuan monthly return, 1000 yuan quarterly return and 3000 yuan terminal rebate. It seems that every car can earn 1500 yuan, in fact, the management fee and finance are removed. Fees, VAT, they sell a car to pay 1000 yuan or so. A dealer introduction, although the price here has a "start", but the manufacturer announced the bottom price of 59800 yuan, dealers want to add a little bit of money is too difficult, fundamentally, can only be sold at this price.
what is BYD's "May grand sale price"? The dealer presented a material from the manufacturer. The background of this activity is described in the material: using the F3 Deluxe recent price policy and taking the F3 Deluxe price as a gimmick for a gimmick, while realizing the release of luxury customers, more significance is to promote the synchronous sales of other models. Sales target requirements: no less than 50 provincial capital cities, and no less than 30 city level cities. The material is limited to the price policy of the day of activity, in which the F3 Deluxe Edition asks the dealer for 59800 yuan, and the daily sales price should not be higher than that.
Article seventh of China's "Regulations on stopping low price dumping": there are three types of dumping of goods below the cost of cost, of which the first kind is that the factory price of the goods sold by the production enterprise is lower than the cost of production, or the sale price of the distribution enterprise is lower than the cost of its purchase. The fourth article of the State Council "Regulations on administrative penalties for illegal activities": in addition to the sale of fresh goods, seasonal commodities, and backlog of commodities by law, in order to exclude competitors or monopolize the market, dumping at a price below the cost, disrupting the normal order of production and operation, damaging the interests of the state or other operators The legal rights and interests shall be ordered to correct, confiscate the illegal income and impose a fine of less than 5 times the illegal income. If the circumstances are serious, it shall be ordered to suspend business for rectification, or the business license shall be revoked by the administrative organ for Industry and commerce.
whether BYD manufacturers have such a suspicion of dumping, Ji'nan daily will continue to pay attention.