More than ten 4S stores fall to the east of Ji'nan
Article / newspaper reporter Cui Bin
"do not have to buy a car, the west of Ji'nan should be full." It has been quietly changing for many years. There are more than ten car 4S stores in the east of Ji'nan this year, and the Ji'nan car city is changed from Western independence to East and West. This change also makes Ji'nan the core of Shandong car market.
Ji'nan east city is now three big sales area
drive eastward along Ji'nan road along the East Road, Yueda KIA display shop in the center of the Olympic body is in full swing. On the road, Nissan, Zhengzhou Nissan and Changan auto [12.11 -5.76%], opened a new store near Ding Jia Zhuang; Honda on industrial north road has just stood on the heel, the luxury brand Volvo invested tens of millions of yuan, and opened a top standard 4S store with an area of thousands of square meters; and on the ten East Road, the two phase of Ginza automobile square is under way The city hall, such as Yueda KIA, Jianghuai Automobile [9.31 -6.53%] and so on, has entered the finishing stage.
in addition, Mercedes Benz, youth lotus, Dongfeng Nissan and other brand dealers are located in high-tech zones and even Zhangqiu. Reporter rough statistics, this year, there will be more than 10 4S stores in the East, forming the east of the Eastern Auto Park and the industrial North Road cluster, the Ginza automobile square in the port development zone and the three big car sales areas along the light riding road.
car enterprise layout to increase sales of
in the old driver Wang Shiqiang, the east side to open the biggest advantage of the 4S store is to save the long journey of maintenance. "They used to go to the West for maintenance, but not many people." These worries are one of the important reasons for this year's car dealers concentrating on opening up new territories to the East.
"the maximum service limit of a 4S store is around five thousand cars, and most of our stores in the West have been operating for more than 5 years, and the service capacity is approaching saturation." Wang Hailiang, the general manager of the big friend of the provincial capital, told reporters that "Ji'nan was hot in the car market last year, more than 75 thousand new cars were on the new board, and more than 10 new 4S stores were new this year."
Ji'nan West City acceleration radiation province
east part of the province's automobile circle rapid expansion, the western "old base" also accelerated the "core" of the province's car market "core": at the beginning of March, the Audi 4S shop under its new car theme park was placed in its new car theme park; in March 17th, the big friends of the BMW 4S store selected the store. Through the ten West Road. Liu Tong, the executive director of the run China group, told reporters, "building a large automobile park in the west, the layout of the high-end brand, is to facilitate the radiation and to undertake run China in Heze, Liaocheng, Dezhou, Jining and other car parks, to build a 'Ji'nan half hour service circle'.
in addition to the run China group, Ginza, Hongfa Sen Yue, Xin Guang Yuan and other auto dealer groups have also expanded outside Ji'nan in recent years, and the 4S store in this department has become a divergent origin.
22 days of this month, Honda's thirty-fourth 4S stores in Shandong will be opened in Qingzhou, Weifang, making it go deep to the county level of the third line. BYD, which sells cars like mineral water, continues to expand in the two or three line city of Shandong, and its sales network has reached about 80 in Shandong, a big town in the country. As a big province of car sales to the countryside, GM Wuling, Changan motor and other minicar enterprises have dropped the sales point to the township level of Shandong.
data show that in 2009 Shandong surpassed Guangdong to win the top number of the car, Heze, Zaozhuang and Linyi, and other cities of the number of cars, the monthly growth rate is more than 20%, become an important growth pole outside Ji'nan and Qingdao. Dongfeng Nissan's public relations department Li Qiang told reporters that Ji'nan, Qingdao, Yantai and Weifang are now relatively saturated with consumptive first tier cities. On the contrary, Jining, Linyi, Tai'an and other second-tier cities and county-level cities, automobile consumption growth is very strong. "The three or four line cities will grow faster in the future than the first tier cities, and become the biggest growth point in domestic car consumption. We will focus on the layout and sales outlets of these cities this year.