hucong automotive supplies network:
-6 November 4th, "the third national automobile supplies and automobile cushion (Ji'nan) Fair" (abbreviated as CSIAAE2012) was held in the Ji'nan International Exhibition Center of beautiful spring city. CSIAAE2012 is sponsored by the Ji'nan Municipal People's government, the China Automobile supplies Federation and the Shandong provincial Trade Promotion Association, China trade international, the Ji'nan Municipal Trade Promotion Association, the Shandong auto supplies chamber of Commerce, the Yanggu County People's government, the private Economic Development Bureau of Yanggu county and the Yanggu cushion Association. In November 6th, at the time of the closing of the exhibition, Huicong automobile supplies network interviewed Mr. Du Lei, the general manager of the Ji'nan China Trade and Exhibition Co., Ltd., the sponsor of CSIAAE2012. During the interview, Du Lei said many times that the "national automobile supplies and car seat (Ji'nan) Trade Fair" could be built into an industry platform for people in the industry.
General Manager of Ji'nan China Trade and Exhibition Co., Ltd., Du Lei
HC: please introduce the specific situation of this year's Ji'nan exhibition.
Du Lei:
compared with last year, the popularity and brand grade of the exhibitors have increased more than doubled, the exhibition area expanded from 30 thousand last year to 60 thousand of this year. The proportion of Valley enterprises accounted for 60%, and this year's exhibitors came from Tianjin, Hebei Lixian County, Hebei Dacheng County, Jiangsu Xuzhou and other more than 30 industrial bases. This year, the investment of the exhibitors is very strong. Last year, the proportion of the special installation was only 30%. This year, the proportion of special installation rose to 70%, and the cost of the enterprise invested in the Ji'nan exhibition was several times higher than that of last year. Many enterprises take the Ji'nan exhibition as the most important platform for the one year development of the market. This year, many enterprises have invited the distributors from the country and held the merchants in the hotel. It can be seen that the attention of the enterprises to the exhibition is far more than last year. This is the recognition of the exhibition by the enterprises. It is also the embodiment of the Ji'nan exhibition as an important platform for every year.
audience, we contacted the business association of the 24 provinces of the country, the president of the business association and the secretary general, and the remote business association which had not been established, we all sent people to the area. The total number of people counted down, the 24 provinces had nearly 60 thousand professional audiences, so we were very confident to do this The exhibition is for the next step in 2013.
hucong network: what is the development course of the Ji'nan Auto goods exhibition?
Du Lei:
China Trade International is the initiating unit, execution unit of the Ji'nan Auto goods exhibition and one of the initiating units of the auto supplies chamber of Commerce in Shandong Province, and I myself also serve as Shandong province. We are responsible for the exhibition. Ji'nan automotive supplies exhibition started late, only two years, our first year was held in the Yanggu county government, the size is relatively small, in fact, the real development is only one year, so the Huicong automotive supplies network before the exhibition that we are a group of "black horses", but also very suitable.
my determination for this exhibition is very big, we must do it well, but how can we quickly catch up with the early start of the exhibition, is the question we need to consider. Ji'nan exhibition started late, but we need to do a really effective industry exhibition we need. At first, our positioning is high positioning, the grade of investment must be high.
China has been established for more than ten years. There are five or six branches in the country. Many of our exhibitions have been run for at least seven or eight sessions. It enjoys a great reputation in China, and many industries are involved, machinery, sugar and wine, agriculture and so on. In 2012, we had 13 exhibitions, one of which was the automobile articles exhibition, and the auto articles exhibition was a "fast" exhibition of our development, and the other exhibition was the "big" exhibition. From the perspective of economic strength, China international trade is absolutely no problem.
I plan to spend three years developing this exhibition truly. We lost money last year and lost this year. I plan to lose money next year. In fact, we can make money, but as long as we make money so fast, we must save money in recruiting work. My plan is a loss of three years, the exhibition really trained to become a platform for the industry, so we have a lot of confidence in the Auto goods show in 2013.
during the exhibition, the 2 floor is specially set up the office area for the exhibition booth in 2013. Many old customers are very supportive. Now it has already booked more than 1000 exhibition places for next year's exhibition, and many enterprises are waiting to prepare for the scheduled work of next year's exhibition after the end of the exhibition.
so, with the support of the relevant units, we are very confident about the exhibition, especially with HC car supplies for 3 years. In the course of our development, HC also played a great role. I hope to get together with HC to make the exhibition bigger, so I We look forward to the resplendence of 2013. I am confident that this exhibition will be really done. Although we do it late, no matter how much the current loss is, we firmly believe that the Ji'nan exhibition will be one of the four major exhibitions in the domestic auto products industry.
Huicong net: what do you think are the reasons for the rapid development of Ji'nan auto show?
Du Lei > Du Lei:
the exhibition hall in Ji'nan was opened in 2005, when it was built in the country, the exhibition area was third, the area of the exhibition hall was relatively large, there were 80 thousand, 4 floors, 20 thousand, and two spare exhibition halls on the other side of the exhibition hall, which also gave us the conditions to do well in the exhibition. One of銆� In this respect, the advantage of our exhibition in Ji'nan is incomparable to any exhibition hall.
because of the success of an exhibition, there are many factors. Ji'nan has many advantages, the first is its geographical advantages. Ji'nan, as a required place for Beijing-Shanghai high-speed railway and Beijing Shanghai high-speed, has a high speed rail between Beijing and Shanghai every 20 minutes, 1.5 hours from Ji'nan to Beijing, 3 hours in Shanghai, 3 hours to Zhengzhou, 2 hours in Hefei, 2 hours to Hebei and 1 hours in Tianjin. . It is very convenient for enterprises from all over to come to Ji'nan to participate in the exhibition, which is exactly consistent with the theme of the Ji'nan Exhibition "based on Shandong's trade and the whole country". Take Ji'nan as the center, within 500 miles of the circle, the automobile base industry base in all parts of the country covers all of them. The four seasons pad of Tianjin, the set of Lixian County, the cushion of Henan, the cushion of Xuzhou, and Yanggu, not to speak, are around the Ji'nan. These areas are in the two or three hour traffic circle of the Ji'nan exhibition. This is also one of our strengths and one of the core of the successful exhibition.
is the next is Shandong province's demand for automotive supplies, Shandong is a national economic province, the country's largest province of automobile ownership, more than 100 million key points, the demand for automotive supplies is also the largest market in China. The two automobile products market in Ji'nan and Linyi Auto Parts City can radiate the wholesalers of Hebei, Tianjin, Henan, Anhui, Jiangsu and other places. The radiation area is very large and the market of automobile supplies has been formed. This is also a great advantage to bring up the Ji'nan exhibition.
and China trade is the initiating unit of the Shandong auto commodity chamber of Commerce. After the establishment of the Shandong auto commodity chamber of Commerce, a good relationship has been established with the chamber of commerce all over the world, which are all elements of the success of the exhibition. It is summed up in a sentence that the Ji'nan auto supplies exhibition is "the right time, the right place, the right people" and has the advantage of building exhibitions.
so, many of our peers are very optimistic about our exhibition, but we also have to see where we are not enough. After all, we are only two. We need to continue to work hard and not be expected. At the same time, we hope that NO.1, the industry media, will continue to pay attention to the Ji'nan exhibition. It will give more coverage to the Ji'nan exhibition, so that the majority of production and marketing enterprises will be able to better understand Ji'nan exhibition.
here, I would like to give a brief introduction to China Trade and trade. Our first unit is Shandong China Trade and Trade Promotion Service Center. It is a non enterprise unit. It has been established for 15 years. There are 6 exhibition companies in the subordinate units, including Ji'nan, Anhui, Jiangxi and so on. There are more than ten exhibitions each year. The Auto goods exhibition is one of the most "small" exhibition we do. We say the most "small". In terms of the turnover, the China trade team has more than 500 people. From the enterprise team, the exhibition process and the company's economic strength, it has been employed in the exhibition industry for more than ten years. We are still new recruits in the auto supplies exhibition, but in the whole exhibition industry, China and trade still enjoy certain popularity. An exhibition organizer is very important. We have more than 100 people specializing in this work, which is also one of the factors that lead to the success of the exhibition.
HC: what is the plan for next year's exhibition?
Du Lei:
we have opened 6 pavilions this year. Next year we plan to enable at least 10, continue to expand. This year we have a total of more than 2600 booths. Next year there will be more booths. Yanggu's enterprises have been wrapped for 3 years, and now we have booked out one thousand booths already. I still have confidence in the Ji'nan auto show.
responsibility editor: Du Xiaoyan
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