Japanese car sales in Ji'nan are cold
source: economic guide
reporter Cao Fengqin Ji'nan reported
"since September 15th, our store sales have declined sharply." On the afternoon of 10, Qiao Jingjing, a staff member of a 4S shop in Ji'nan, said that the Diaoyu Island incident was affected by the Diaoyu Island event, which was supposed to be the September sales season, but only sold 53, "40 of them were sold before September 15th and more than 100 in September."
with the big car companies have announced September sales data, Japanese brand cars surrendered the whole line crash report card. Due to the decline in overall sales volume of Japanese cars, it should be the September of the peak season of traditional car consumption, but the sales volume has declined. The European and American car companies took the opportunity to seize the market.
drag on September car market
9 day, Honda motor company announced that the parent company and the Chinese joint venture in September in China car sales of 33 thousand and 900 vehicles, down 40.5% compared to the same year, and the first 9 months of this year, sales rose 9.5%, to 469 thousand and 900.
TOYOTA China also announced that the sales volume of Huaxin car in September was about 44 thousand and 100, down 48.9% from a year ago.
the latest statistical data issued by the China Auto Industry Association on 10 days shows that the overall performance of domestic automobile production and marketing in September is not ideal, and the cumulative growth rate has fallen for the first time after 8 consecutive months, which is lower than the same period of the same period of last year. China Automotive association analysis said that the Japanese car production and sales dropped sharply, due to the situation of the Diaoyu Islands, which is the main reason for the poor performance of automobile production and marketing in September.
statistics show that in September, Japanese brands sold 160 thousand vehicles in the Chinese market, down 29.49%, down 40.82% from the same period last year.
in fact, the sales of Japanese brand cars in China declined, and in August, they showed signs. August data show that Japanese brand passenger vehicle sales fell 2% year-on-year. However, Qiao Jingjing told the reporter that there was no obvious feeling about this before September 15th. "When we took part in the autumn auto show in Ji'nan in the early September, the order situation was good, there were more than 500."
consumer panic
into October, Japanese brand car terminal sales are still not ideal. "Only 7 units have been sold by now." Qiao Jingjing said. Prior to
, in some parts of the country, the Japanese 4S store was smashed and even burned. The newspaper reporter interviewed to know, one day in Ji'nan, the car 4S shop has also been broken glass, in order to prevent the accident, part of the Japanese car 4S store also put the name of the store name and other signs to block up. On the day of
10, the visiting reporter visited the Ji'nan market and found that although some Japanese brands' 4S shops were open, the shops were deserted. In the shop, no salesmen took the initiative to explain the vehicle.
a 4S store sales manager told the guide reporter that, on the one hand, many people boycotted Japanese enterprise products and stopped buying Japanese vehicles; on the other hand, customers did not dare to buy even if they had the demand.
Mr. Bu, who lives in Ji'nan Tianqiao District, is a landscape project manager. His own car is a TOYOTA Camry. Since September, he seldom drove his own car to work, "afraid of being smashed."
from 9 days, TOYOTA announced that the vehicle owners' zero burden should be paid for the vehicles damaged by the Diaoyu Islands incident. Although TOYOTA launched this initiative is well received by the industry, but still can not dispel the concerns of consumers.
"Japanese car market is oil and light, interior decoration is humanized, cost-effective, although many advantages, I still bought a German car." Ji'nan citizen Zou Xiaoguang told the reporter that he was worried that he might have been hit by a car, so he gave up the promising TOYOTA corolla.
although sales are cold, according to Qiao Jingjing, no promotional measures have been launched in the store.
Herald reporter learned that a number of Japanese brand cars canceled the recent market promotion activities. FAW Mazda, Dongfeng Nissan, Guangzhou TOYOTA and other car companies all said that they had recently eliminated all promotions and outreach activities at the enterprise level and dealer level.
"I don't know if it will be better after the Diaoyu Islands incident." Qiao Jingjing was quite helpless. Japanese car sales in Ji'nan are cold