Ji'nan wedding car market, private cars accounted for 60%, some people earn a difference of $10000 monthly.
"on the line, the head of the car is at least a long Lincoln bar, don't spend much money, the team Mercedes Benz BMW can not be less, the minimum is a Audi level, you want to make a row of Japanese car team, wife is embarrassed to marry you. The wedding car is not the best choice, only the most expensive. This is a "wedding car edition" line adapted from Li Chengru's remark by netizens. Humor also illustrates the luxury of the wedding team's ostentation.
with the rise of prices, high oil prices and many other problems, the cost of wedding cars also rises with the festival, and more and more new people are looking at the car friends. At present, according to the statistics of Ji'nan Wedding Association, the wedding vehicle convoy consisting of private cars occupies about 60% of the market share.
spend less money to create new ideas
according to the statistics of Ji'nan Wedding Association, the cost of marriage has reached 156 thousand and 300 yuan. The cost of marriage has improved. Luxury wedding teams are not affordable for everyone. The relatively low-end car has become the new favorite of young people with a low budget marriage.
in March of this year, Liu Bin took a fancy to a red Jianghuai brand car. "We can earn extra money at the weekend to join the wedding car fleet." Sure enough, Liu Bin bought the car soon after he found the car QQ group that he bought. "Most of the groups are white and red cars, and they can earn 100 yuan per weekend for a wedding team."
in August of this year, it was the turn of Liu Bin to marry himself. The wedding company suggested that he use the lengthened Lincoln to make the first car, and the team used BMW. Liu Bin reckoned that in the morning he spent two or three hours on the morning of the wedding, without a head car, and only a few other wedding cars got more than 2000 yuan with ordinary cars. If you use a luxury wedding car, you spend four thousand or five thousand yuan on it. After consulting with his wife, they decided to use their car to make the wedding car. "We bought this car together, which is more meaningful than the luxury car." After refusing the proposal of the wedding company, Liu Bin contacted 15 cars in QQ group. "They are friends. They manage meals at noon, and each car only gives 50 yuan of oil money."
in the morning of August 20th, the team that greeted the bride stopped at the gate of Quanxing community, and the 5 models of the same color cars were lined up. There is no luxury car in the motorcade, which still attracts passers-by. Finally, Liu Bin calculated the cost and even spent 1850 yuan on the oil and gas.
private cars are popular with
many newcomers have changed the idea of wedding cars, and they think it's better to use some private cars than to rent expensive luxury cars.
Tian Shanshan, director of a wedding celebration in Ji'nan, said the company has a fleet of fast wedding cars, and three figures in the middle of each car license number are 199, meaning that new couples are in love with each other for a long time. The charge for each car is usually around 200 yuan. Since the wedding car has a personality and a moderate price, it has been popular since it was launched. "The wedding ceremony next May will be booked."
whether it is the lengthened wedding car provided by the wedding company, or the private car owner's wedding car, it has to be booked in advance. "The wedding car can only catch up one day, but it is not always possible to have money in the busy season." Tian Shanshan said that new couples had better booked their wedding cars two to three months in advance, especially the luxury cars with fewer cars, especially in May and October.
private cars seize the market
"October 4th needs 1 red, 5 white wedding cars, within 4 hours of the city, 60 kilometers, 500 yuan, willing to go in the group to sign up." Recently, the announcement of QQ group of a Audi A4 club in Ji'nan was updated. By yesterday afternoon, 3 car owners had signed up.
at present, a lot of private owners have joined the QQ group of the car friends, and usually communicate with the car experience and organize activities. Because of the model unification and the number of car friends, the car friends gradually become a powerful contender in the Ji'nan wedding car market.
Ji'nan marriage Festival Association conducted a survey of more than 900 wedding companies in the city. In the use of wedding cars, the wedding convoys composed of private cars occupied a share of about 60%.
Gao Chengtao, Secretary General of the association, said, from the current information, the dominant position of wedding cars provided by wedding companies in the last few years is changing. "The market for long luxury cars is also shrinking, instead of some private motorcade."
this changes, on the one hand, with the popularity of private cars, people's ideas are changing, with various forms of car friends after the establishment, they can provide cheap and style wedding cars, slowly occupy the market dominated.
, at the same time, due to many wedding cars in the wedding market, the owner of the car is restructured. The car's age is very long. Although it looks angry, the car condition is not ideal. It often appears half way anchor, big hot day air conditioning belt and other conditions, many complaints in recent years, and this Some cars are not local, they are linked with foreign license plates, such as Tianjin and Inner Mongolia.
they usually have their own jobs, driving the same models, and many of them are white-collar workers who can afford wages. By the end of the week, they turned into the driver of the wedding car fleet. Although they did not earn money as the main purpose, they earned money in playing. These people are dubbed the title of "marriage car family".
at present, although the income of the wedding car has been reduced by the growth of the group, some problems are gradually exposed, but the participants are not in the minority.
Mr. Liu, a white-collar worker, is 28 years old, and after the birth of the child, he has always wanted to buy a car for his family to travel. "I prefer horse six." But the rising oil money and the cost of raising cars also make it difficult to raise children and the poor Mr. Liu.
but before buying a car, a friend told Mr. Liu that if you buy a red horse six, you can take part in the car friend's club and rent it as a wedding car in the future, and make up for the cost of driving. At the suggestion of friends, Mr. Liu bought a red horse six in July last year, and immediately joined a convoy. In the same month, Mr. Liu ran 4 marriages, with an average income of 300 yuan per work. Marriage is basically in the weekend. Mr. Liu takes a half day off on the break and goes home before lunch. The input output ratio is very high.
October is the peak of marriage. Now Mr. Liu has received 7 jobs, although November is the off-season for marriage, and so far 5 work has been received. He counted the bill. Taking the income of 300 yuan as an example, the oil money of a trip was less than a hundred yuan, and then the loss of vehicles was counted, the actual income could be close to 200 yuan. For Mr. Liu, who usually drove to work, he earned 400 yuan for two trips a weekend and had enough money for a week. "It's the equivalent of driving a car every year after I bought a car." Mr. Liu said, that is, the use of car cost more teammates, the income can at least offset the daily driving oil money.
private cars sell a wedding car as a selling point
"why not buy a big red?" And you can run a wedding car in the future. " Not long ago, when Mr. Ma bought a car, the salesmen of 4S shop persuaded him.
after buying a car, he joined the QQ group in the same car, and the car friends often exchanged information about running the wedding car. "In fact, most of the car associations were built in order to concentrate on car lovers. For a long time, I helped my friends to run several wedding cars, and then ran the wedding car more and more, it seems that gradually formed an industry.
Gao Chengtao, Secretary General of the city Wedding Association, said there are three ways for new people to find wedding cars. One is to ask acquaintances to help with the car, two is to turn to the wedding company, and the three is to contact the association directly. As for wedding companies, they usually master some private cars' resources.
in addition, there are also companies specializing in the wedding car industry in the market, they have more information in their hands, the car source is more rich, the wedding company will also contact them. "In fact, independent car associations and wedding companies have their pros and cons." One industry person revealed that wedding companies generally take a small portion of the cost of wedding cars, while the car friends are all handed to the owners, but compared with the professional wedding companies, the opportunities for the car are less.
someone searches for Ji'nan wedding convoys on the Internet by earning a monthly difference of 10000 yuan
, and there are nearly 1000 home pages of different brands of wedding convoys. These teams have set up their own QQ group. There are at least 200 private car owners. Of them, 1/3 of the owners have part-time jobs to run the wedding cars.
a Roewe private owner told reporters that, in fact, QQ groups are attracting car owners in the name of the car friends, and many QQ groups have become the business group of wedding convoys. The profit of
wedding convoy is still very impressive. A group of morning car owners introduced the distribution of the wedding convoy costs. The wedding company or employer contacted the QQ group and rented ten cars at 120 yuan - 150 yuan per car. Group owners at each vehicle 80 to 100 yuan price in the group contact the convoy, "there is a maximum of more than 50 yuan difference."
owners are able to make 3000 yuan and earn more than 10 thousand a month if they hire 30 cars each time and go out for two days on the weekend. There's more to get married in the peak season.
the owner revealed that some private wedding companies saw business opportunities and rob the establishment of QQ group, so that some owners did not buy this brand of cars to become owners, "as long as there are wedding resources in the hands to attract private owners."
now, every new car on the market, there will be people first set up the car friends QQ group, because the economic profit derived from the wedding convoy is really tempting.
some QQ group owners even quit their jobs and concentrated on running the wedding fleet.
it is difficult to guarantee
it is understood that most of the wedding convoys in Ji'nan are spontaneously organized and have no entity qualifications. But there are also some large wedding companies to handle the car rental procedures for the motorcade. The head of a wedding company said, "we are worried that the Department concerned will regulate the marriage car industry in the future. Once the wedding car market is standardized, the registered company can avoid this risk.
teams care about their future development. Owners are most concerned about income and safety issues. Mr. Liu said that some of the teams paid opaque and unreasonable problems were also serious. For example, the team leader runs a job in the name of a friend's help, and ends up giving the player only 100 yuan in cash plus a cigarette, which is enough to run the work. In fact, the captain withheld most of the cost of new people.
and, in spite of the signing of a contract between the team and the players, the contract is mostly the obligation to be performed by the players and does not specify the responsibility of the team.
although some motorcade will set up a temporary captain at the time of connection, it is responsible for handling disputes, but it is limited to the possible disputes between the players and the newcomers, but not the handling of problems such as the accident of the players. The teams and players are in cooperation with each other's trust, and there is no provision that can protect the interests of both sides. In
interview, some team leader said that the team and the auto club itself were spontaneous organizations, unable to shoulder the responsibility after the players had problems. "We provide information, matchmaking and responsibility." Because most of the problems encountered in running a wedding car are traffic accidents, what the team can do at present is to suggest that the players buy full insurance, just in case.