source: Ji'nan daily Author: Dai Sheng Bao
along with small yellow rivers and small blue harrow bike into the city of Quancheng, Ji'nan Sharing bicycles ushered in small orange, ofo and small blue harrow compete for market situation three. In particular, the ofo announced the release of the deposit free model in Ji'nan recently, and after the announcement of a successful financing of $866 million, it will face a strong challenge in Ji'nan, with the "War Within Three Kingdoms" era of sharing a single car: a battle is unavoidable, and the most likely to benefit from Ji'nan's citizens.
hello and ofo bicycles can be seen everywhere in Ji'nan.
industry insiders pointed out that after the rapid development of Ji'nan's shared bicycle, the second half of the competition has been ushered in. It is on the surface that several single cars are scramble for the market. In fact, there is a dispute over big data and payment methods for the citizens.
no deposit hit the industry "pain point"
sharing a single car brings great convenience to the citizens, completely solving the last one kilometer problem of urban travel. Due to many enterprises involved, many problems have been exposed, especially the deposit problem. In particular, it is difficult for some share bike companies to get the money back, or even fail to pay back the deposit.
in such a big market background, the free bicycle ride offered by harrow bicycle will undoubtedly be highly recognized by the market. The reporter noted that the deposit is conditional. Hello to declare open the country took the lead in the bicycle industry credit deposit free, sesame points more than 650 users, the Alipay "sweep" body two-dimensional code, select the authorized sesame credit, can deposit free riding bikes from harrow, don't worry about the deposit problem. Harrow bicycle said that the activity is expected to be able to radiate 160 million riding users by the end of this year, and the total deposit will be more than 30 billion yuan.
reporters on the streets of Ji'nan noted that the current busy sections were basically Morgan, ofo and harrow, and the citizens chose not to choose the harrow on the basis of the deposit.
motorbie: strengthening services in the face of competition
two competitors, which have been in Ji'nan last year, apparently preoccupied the market. The motorist, Ji'nan public relations officer, said in an interview, "the motorist bike is currently working in accordance with the planned plan, and the nearly 30 thousand vehicles in Ji'nan are running well."
the fierce competition among the shared bicycles has been put on in many cities. As the industry's oldest motorist, it has been walking on its own road, and every city has its own special services. As for Ji'nan, it not only provides convenience for the last kilometre of the citizens, but also contributes to the public travel data, and opens its data platform to the traffic police and other departments this year. On the premise of ensuring users' privacy and data security, through cooperation with government departments and scientific research institutions, we will jointly promote the fine and intelligent management of shared bicycles, and play an active role in the areas of urban planning, green travel, and sustainable transportation.
for some uncivilized users, there are new rules, such as dividing the credit rating for users, and if your credit rating is "poor", you have to pay 100 yuan for every 30 minutes. If the credit rating is "general", the riding fee will be double the current unit price.
sharing single car competition into the second half of
for the harrow bike to carry out a deposit free operation, the industry believes that this is the necessity of sharing the bicycle development. Since the second half of last year, some share bike companies have been trapped in financial difficulties and deposit refund problems. According to public information statistics, a number of shared bicycles stopped operation, resulting in about 1 billion 500 million yuan of user deposits can not be returned, affecting 67 million bike users. According to the information published in December, the association of consumers' Association has received thousands of complaints from the sharing of single car deposit. The sharing of bicycles after entering the market is an important weapon if we want to grab the market and avoid the deposit. No deposit will encourage the competition of shared bicycles to enter the second half: massive data and payment competition.
in the case of the current situation, there are Tencent, behind the Alibaba, and behind the Alibaba, and the shadow of Alibaba behind. At present, WeChat and Alipay to pay the competition, and the transportation industry is one of the main battlefield of their competition. Free deposit, send riding time, reward envelopes and other short-term measures Hello bicycle, although not profitable, but to Cultivate Civil Alipay payment habits, the overall count down is also a success. All kinds of big data collected will play a role in urban management and business operation, and the future value will be immeasurable.