When the market is booming, how heavy will the re energy vehicle go out of chaos?
source: the Ji'nan daily
2017 Shanghai auto show, which has just ended, showcases 1400 cars, of which 159 new energy vehicles, accounting for 11%, many new and old brands have launched a rich new energy model and are ready to be in the market. Hand.
but one side is the flame, one side is the sea water. For the car enterprises that have been trained in the "sand field", many difficulties and bottlenecks under the surface of the new energy car market have been realized. In the first quarter of 2017, 49 thousand and 500 new energy passenger vehicles were sold, down 17.3% from the same period last year. Last year, the seventh ranked Zhongtai automobile disappeared, and BYD, who has been a sales champion for many years, fell back to the eighth place, even 7. Accordingly, BYD's net profit fell by nearly 30% in the first quarter.
apart from the influence of the Spring Festival holiday, the main reason is that the new energy vehicles are in the stage of policy overlapping, and the whole market is swinging fiercely. In the new round of the window of the technological revolution, many new energy vehicles are calling for a stable and forward-looking policy, which is vital to the development of new energy enterprises and industries.
subsidised
the sales of new energy vehicles in the first quarter fell 17%
in December 30, 2016. The state promulgated the central subsidy standard for new energy vehicles in 2017. The general principle is that the subsidy is falling. Among them, the state subsidies for new energy vehicles in 2017 were reduced by 20% compared with the 2016 amount, while the prescribed standard was taken as an example, and the total subsidy decreased by 40%.
but will consumers be willing to buy cars when the subsidy goes down? The answer is obvious. In the first quarter of this year, sales of new energy passenger cars dropped by 17.3% over the same period last year, which has been well interpreted. It is no wonder that some people in the industry say that the new energy vehicle has no future in China without subsidies.
"the purchase of new energy vehicles in Ji'nan is only subsidized by the state and there is no local subsidy, which is the most fatal." Ji'nan Qian Sheng BYD store sales manager told reporters, BYD Qin and BYD Tang these two cars, in Ji'nan to buy more than in the city of 40 thousand yuan, a lot of people asked the specific price to begin to hang out of the field, and give up the idea of buying.
interview, the reporter learned that, because Ji'nan did not fill up, a lot of manufacturers such as Chery, Jianghuai and so on to let consumers hang Qingdao, Anhui, Xi'an in the field of license, so that it can enjoy tens of thousands of local subsidies. However, many potential consumers who are interested in energy vehicles feel too much trouble and give up buying. This has also led to an average annual increase of dozens of new energy vehicles per year in Ji'nan since 2009.
He Donghai, manager of Ji'nan CHINO store, Chery new energy vehicle, is also facing the same problem. "Chery EQ electric cars sell more than 90 thousand in Ji'nan and only 60 thousand in Qingdao, and one in cities such as Shanghai, such as Shanghai, and even 50 thousand." He Donghai said.
on the surface, the new energy vehicle industry is facing sales difficulties without subsidies. But in turn, no subsidy can not live, it is just the emergence of abnormal market and industry.