Car companies fall in love with Internet BMW Benz scramble for car sharing
New Beijing News reporter Zhang Jie
recently, car companies have been moving constantly in the field of car sharing. BMW has once again expanded its car sharing business, and TOYOTA announced that it would build a car sharing platform MSPF, and Nissan launched a digital priority sharing car ownership service. In the face of the arrival of vehicle sharing draught, more and more car companies are choosing to merge with the car sharing economy. At the same time, many Internet companies are scrambling to invest in this field. The competition in the field of automobile sharing has become more and more intense.
TOYOTA, Volkswagen, BMW car companies on the Internet
in the process of integration with the car sharing economy, many traditional car companies first choose to cooperate with the car sharing platform, seeking mutual benefit and win-win. "Internet Co knows more about the needs of Internet customers, and many future customers are Internet customers. With the cooperation of vehicle sharing companies, we can see what the future trend is. " Michael Aboson, vice president of GM strategy and global planning, said so.
in May of this year, TOYOTA announced that it would invest in Uber, a car sharing service provider. Through this cooperation, car buyers can rent cars from Toyota Financial Service Corporation, and can pay the cost of cars through Uber services. On the same day, Volkswagen announced a total of $300 million of strategic investment to Uber's competitor Gett, which was planned to enter the car share market through the investment. GM has also announced $500 million to invest Uber in the United States' main competitor, Lyft, and set up a long-term strategic alliance with the United States, which will jointly establish a integrated auto vehicle network in the United States to provide special vehicle services for users.
not long ago, Zhang Yun, senior manager of BMW's Chinese government department, disclosed that BMW had signed a time-sharing lease in Chengdu with China, and the two sides would jointly promote the car sharing plan of BMW I3 electric vehicles in the Chinese market. In Beijing, there is also a local start-up company, EZZY, which operates time sharing leasing business with BMW I3 electric vehicles. The first batch of 500 BMW I3 was launched in March this year.
domestic car companies are also competing with taxi application platforms. Beiqi group has signed a strategic cooperation agreement with dripping. At the beginning of the year, Guangzhou Automobile Group announced that the company intends to participate in Uber B financing in China for 100 million US dollars.
Nissan, BMW, Mercedes Benz auto sharing service
at the same time, with the potential of automobile sharing economy more and more, traditional car enterprises are also actively introducing their own car sharing service platform and related brands.
recently, Nissan announced a brand new digital priority sharing car ownership service NISSAN INTELLIGENT GET.Amp; GO MICRA, using social networks, using related algorithms to match users with complementary vehicle requirements, and eventually form a 100% digital shared ownership community with some fixed users. To enjoy a new Nissan. And TOYOTA's plan to launch a travel service platform, MSPF, is a platform that integrates the independent functions such as the vehicle management system and the car rental program that has been developed or provided by TOYOTA so far in cooperation with travel services companies such as sharing vehicles.
other brands also have early action. Audi launched its own car sharing program Audi On Demand in the US last year. BMW group, which imitates its European "Drive Now" car sharing service, has launched a "Reach Now" car sharing service in North America, and drivers can apply for shared service vehicles through the registration of mobile software. In January this year, GM launched Maven, a vehicle sharing service brand, to provide users with time sharing leasing business.
the first foreign - time leasing company in China is the Car2go invested by Daimler. In April this year, 400 two - person Smart gasoline vehicles were launched in Chongqing. From the second half of this year, Daimler also launched the Car2Share's "open heart" time sharing leasing project.
foreign
TOGO, IT enterprise entering the Bureau of
in fact, in the face of the huge potential and Prospect of car sharing, in addition to a number of vehicle companies starting to layout the car sharing market, more and more Internet companies are trying to do this in addition to some of the existing car sharing platforms. The blue sea nuggets.
TOGO route song based on mobile Internet based vehicle sharing travel platform was established in July last year, and TOGO APP was introduced in September. Users only need to register, verify driver's license and bind related payment channels. Yes.
it is understood that at present, the number of TOGO song users has reached hundreds of thousands. Not long ago, TOGO to further expand the operating vehicle system, in Beijing area conservative estimate will invest more than 500 new free sharing vehicles for urban self driving travel business. It is understood that TOGO Road Song continues to run the main Mercedes Benz SmartFortwo series, but also adds a new brand car Dongfeng Citroen C3-XR.
, also established last year, is an Internet company speeding up magnesium products, and is also the main vehicle networking service and sharing service. Recently, the company formally established mobile travel division, focusing on mobile travel Mobility On Demand platform product research and development. Not long ago, flying magnesium also announced the completion of A round financing with a total of nearly 100 million yuan. This round of financing will be mainly devoted to the technologies, products and platforms of the digitized and mobile services, and the delivery and operation of the vehicle plant.