Will the "call car" be able to fight again? No "money burning" subsidy scheme
Shun Network - Ji'nan times author: Wang Xiaofang
recently, the home taxi software of more than 30 taxi companies from the Ji'nan main city area The car will be officially launched in late mid - month. It supports three kinds of APP, WeChat and phone calls, and 8643 taxis will be equipped with online and offline services at the same time. However, it is a question whether the reappearance of the love car can stand on the dangerous side of the taxi platform.
main security card, the operation of large data will open
even called.Amp; lsquo love car.Amp; rsquo, but it is not much more comparable than before, the content will be new. Liu Jing, general manager of the century brocade cloud, said.
Liu Jing said that calling cars would be more secure or more secure. .amp; lsquo love car.Amp; rsquo first to ensure the safety of passengers, one is personal safety, love car will access all 8643 regular taxis in the Ji'nan main city, from the driver to the vehicle to the GPS is the passenger's safety barrier two is information security, all the operating data will not be under the supervision of the municipal authorities, It will also be included in the unified regulatory platform of the Ministry of transport.
in addition, Liu Jing said, with the help of a call car, a two-way collection of data from all taxi drivers and passengers in Ji'nan can be achieved to regulate the driver's service according to the passenger's evaluation. The application of taxi operation data, including big data management and development, will also become an important indicator for evaluating enterprises. The operation data will be open to the competent department, on the one hand, it will actively accept the industry supervision, on the other hand, it will make it an important basis for the credit assessment of the service quality and the credit management of the employees, and actively devote themselves to the exploration and practice of deepening the reform of the traditional taxi industry.
there is no possibility of a large amount of money burning. There is a driver who doesn't think about
whether the call car can be successfully killed? Since July this year, after the combination of the passenger and the driver, the subsidy of the network platform has been dramatically reduced. Insiders believe that this may be a new opportunity to call the car to turn over.
the current drip subsidy is almost no, the citizens ride the express and taxi costs almost, and with the exposure of the car safety problems, the user experience is also falling, perhaps this is the.Amp; lsquo love car.Amp; a new opportunity for rsquo. Ji'nan one industry analysis, love call car as a government supervision of the taxi software, in some aspects has a certain advantage, if it can strengthen the software function, and then with the strength of the relevant departments to promote, or will have the opportunity to turn over.
it has also been analyzed. In the case of the market dominated by the dripping and other networks, less capital driven subsidies for burning money, Ji'nan's love call car is not easy to return to the river. .amp; lsquo.Amp; rsquo wants to relocate in the Ji'nan market, and subsidies may be the only way to win. Ji'nan, a large taxi company official said, but this is almost impossible. It is reported that the new century brocade cloud combined most of the traditional taxi companies in Ji'nan, but even so, no one will give enough money to give the citizens a car subsidy. Burning a lot of money is basically impossible. On the afternoon of 7, one of the shareholders of the century brocade said that the company did not have a strong capital support behind the trip. It is difficult to reproduce the crazy subsidy of the car platform in the same year. The person in charge said, perhaps through other means to promote.
in addition to the lack of subsidies, the pattern of the Ji'nan car market has also made the AI car completely in a passive position. At present, the market share of the two major platforms is at least 80%, and the Shenzhou and Yi Dao platforms also occupy part of the market,.Amp; lsquo love car.Amp; rsquo basically has no market. A taxi driver in Ji'nan said that, in terms of software usage,.Amp; lsquo love calling.Amp; rsquo basically had no advantage. He said that although the GPS system in the taxi could receive orders for a call car, he had hardly ever used it, without a single, slow speed, and the software itself was not competitive.
related link
the history of bumpy growth of love call car
in April 25, 2013, wave group developed and developed a taxi self-service car system (love call car) running on line. The software is connected by the GPS of the taxi call center with the vast majority of the taxi in the city, which has become the first domestic section into the government supervision The taxi software. At first, the use of calling cars was a paid mode of use, that is to say, the number of passengers summoning a car should be paid 5 yuan and 2.5 yuan respectively.
in July 2013, the upgrade of AI Zhao car software was changed to pay mode for free use.
2014, with the accession of the dripping and fast platform, the Internet called car software burn money war began, and the call car was rapidly marginalized.
in April 25, 2015, the newly upgraded AI Kai car was launched again on the occasion of the 2nd Anniversary launch. After the upgrade, AI can directly find empty cars through mobile phones, and support flash payment. But since then, the situation about the use of calling cars has not been known.
new functions
optional different grades, different prices of vehicles
optional obstacle free taxi, seven business cars to realize special functions
optional feeder (field), feeder station, long-distance bus, regular chartered car and so on. Security
information security is facing dangerous situation. Capital is relatively limited, there is no burning subsidy
. Most markets have been occupied
software singular or less, speed or need to be promoted