a long time ago, the Hurun Institute issued a white paper on the brand characteristics of China's high-end cars. The report selected the most representative and widely covered nine brands: Audi, BMW, Porsche, Mercedes Benz, Cadillac, Lexus, Land Rover, Volvo and British Finidi.
survey showed that the proportion of BMW owners was the highest, the highest percentage of Land Rover owners was the highest, and the largest average age of Lexus owners was the most negative news for BMW car owners, and negative news of Volvo was the least. Women and small meat happen to be the target audience of BMW. It sounds like the two major source of road killer.
the result of such a survey is probably related to the positioning of the car brand. You see, Mercedes Benz positioning is generally steady business, Volvo emphasizes safety, and BMW emphasizes driving sense.