in the transportation industry, at the same time, it experienced rapid changes.
Rainer Wessler pointed out that we are now in a stage from "driving" to "traveling". We used to "drive" from one place to another; and in the future, from the A to the B, it may not be so simple as "driving" and "driving", but we are in a mobile space, and we can do something other than "on the road". The problem of
peeling speed is the essence of transportation: mobile space. At the moment, we have been able to feel the trend, "speed", "escape" and "adventure travel". Only racing drivers and some fans are still thinking about this, and most of the people who drive from it are actually the convenience of the movement.
this is a major challenge for motor companies. When people talk about cars, it's no longer talking about driving, people have more stories to say; but most auto companies have spent more than 100 years building brands, and most of the brands and capabilities they have built are only related to driving.
in the future, when you get into a car, what kind of experience will you get?
car manufacturers are not yet able to answer this question.
references to the reloading of motorcycles to the transportation industry (that is to encourage cars to develop into an open system), and we can also think about the possibility that if the car is also designed as an open system and more "refit", we can have a greater source of innovation and use it for your own company.
companies have been doing this. Tesla has announced that all patents are open to the whole industry. However, most automobile companies may not be fully open, and more likely they are open cooperation. Rainer Wessler gave several examples. "Imagine BMW began to work with Vitra, a Swiss furniture company, to design a living room together; or to work with Muji to make BMW a better office, or whatever it is, better space."
in turn, the car can also become a business space for companies such as Muji, Vitra, IKEA and even Gucci in the future. Perhaps these companies, who know how people live and live, understand how people work, and understand how people look for fun, will use the "place" of the car to provide people with a distinctive experience.
Muji launched a model house "vertical home", and perhaps their business will expand from home to travel.