Melon seeds smashed 12 billion brand brand second-hand car business operators into the war of burning money
the cooling of new car sales market and the "Internet +" concept of heating, is bringing a wave of development to the domestic used car market. .
a day ago, the "good car" was officially renamed "melon seed second-hand car selling net", and planned to invest 1 billion yuan in the business in the next year for market expansion.
in fact, such as the new used car electronic trading platform, such as you used car, all car, car cat net, and other new used car electronic trading platform, have made a series of brand publicity and promotion in the near future, and introduced the service advantages with their respective value. The brand and service competition of this market has entered the stage of white hot.
for a long time, huge market potential and imperfect industry standard are the entanglements of the development of second-hand car market in China. In the industry, at this stage, a number of second-hand vehicle platform through a large number of funds can promote the rapid development of this industry, but only after the survival of the fittest, the industry can really enter the mature development period.
renamed "restarted"
"at present, there are many O2O projects around car and rear service. The most valuable part of C2C is to hold both ends of the transaction. After completing the second-hand car transaction, the connection of the rear service market of the car will be very natural and accurate, providing a lifetime car for the user through a transaction. Post car services such as finance, insurance, maintenance and so on. The "melon seeds used car" is the platform for the mainstream service content of the automobile market after the transaction is the core. Yang Haoyong, founder of the Ganji network, and 58 CEO.
it is reported that the "melon seeds used car" will be completed as early as the end of this year and become the 58 independent company to collect its main second-hand car business. At present, the used cars of melon seeds have covered 40 cities nationwide, with a total turnover of more than 1 billion yuan, and the transaction volume is expected to reach 400 million yuan in September. It is reported that planning "renamed" has cost Yang Haoyong team nearly one year's time and energy. The separation and independence of the used car business will be more conducive to the overall listing of the 58 market.
for the development of the current domestic used car market, the Secretary General of the China Automobile Circulation Association, Shen Jinjun, said that there are two important points for the development of used cars: one is to provide customers with high quality after-sales service. The main body must put consumers in the first place, and do not make new car consumers and second-hand cars. The difference between consumers, think of second-hand car consumers do not need service; the other is to do a lot of promotion and publicity to the vast number of users, so that consumers can see the platform's service advantages and price advantages.
is precisely aware of these two points. Recently, many new second-hand car business platform has strengthened the layout of brand and service system. Among them, we have invited 11 popular celebrities to endorse and join hands with the bank to provide loan services.
, Yang Haoyong revealed that the used car field has entered the market period. At this stage, the "used car" will take the offensive market strategy, through the online bombing type of advertising and the line under the carpet layout to expand the urban coverage, to achieve the effect of online diversion, under the line. In order to cooperate with the new brand line, "melon seed second-hand car" has invested more than 200 million yuan for promotion, in the next year, it will also invest about 1 billion yuan in the market.
preempt "cake"
since 2014, the domestic used car market has become a more important project in the investment field, with the promotion of Internet technology, and the volume of market transactions has also increased greatly.
it is reported that in 2014, China's second-hand car trading volume has reached 6 million 52 thousand and 900, and according to the China Automobile Circulation Association forecast, in 2015, China's used car trading volume is expected to break through 10 million vehicles, and to double the market in 5 years after 5 years, that is, to reach 20 million in 2020.
"I believe that reaching 10 million vehicles this year should not be a problem. In addition, the proportion of sales of used cars and new cars in the future will be even flat, even 2 times or 3 times the sales volume of new cars. Shen Jinjun is very optimistic about the future development of the second-hand car market in China.
since 2014, so far, the total investment disclosed by the used car market has exceeded 1 billion 200 million US dollars. Based on this, innovative projects and O2O projects around the automotive and post market services have mushroomed. And many projects also through their own advantages, the large investment institutions and even BAT (Baidu, Alibaba, Tencent) investment, which also makes the competition of second-hand car platform began to enter the "burning money war", subsidies, preferential, quality services become everywhere visible way to attract consumers.
, Yang Haoyong said, "used cars will become another imaginative market in the field of travel. Our goal is to sell the melon seed second-hand car directly to the 60 cities in the country by the end of 2015, and occupy 80% share of the used car C2C trading line. Through trading, auto finance, insurance and other post service services will become the main profitable business of melon seeds.
capital promotes the rapid development of the market, and the gradual maturity of the market also makes capital inflow again. Some industry people think that the current domestic second-hand car trading is lack of automobile quality inspection guarantee, the guidance of consumption concept and the establishment of market mechanism. In the second hand car market, the next step is to accelerate the competition, and many problems may be solved through the "forced" way.